Do Your Research

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Now that you have the perfect interview outfit, you need to start preparing for the actual interview. You want to know as much as possible about the company for each interview.

Interviewers tend to ask questions like “What do you know about us?” and “Why do you want to work for our company?” Knowing about the company – its mission, its company culture, its strengths – will help you answer these questions and demonstrate your interest in the company.

Tips for Researching a Company

  • Know the Mission: A great place to get information about a company is on the company website. Most companies have a “Mission” page or an “About Us” page that describes the company and lays out its general goals. You can also check the company’s LinkedIn page for additional details. Knowing this information will help you answer interview questions about the company.
  • Know the Culture: Most company sites also have information about the company culture. Find out what the office environment is like. Is there an emphasis on teamwork? Is the office more conservative or casual? This information will not only help you answer interview questions, but it will also help you decide whether you will fit in with the company.
  • Know its Strengths: You should get a feel for what the company is currently doing well, and where it stands in relation to similar companies. A lot of the most current information should be on the company website, as well as the company’s Facebook and Twitter pages. Look at external sites like Google or Google News. Sites like Vault Reports provide insider information about companies, such as rankings, ratings, and reviews. The more you can learn about the company, the more comfortable you will be talking to your interviewer.
  • Use Any Connections: If you know anyone who works or has worked at the company, get in touch with them. Asking an insider for his or her perspective might give you the information you would not find elsewhere.
  • Make a List: Once you have researched the company, create a list of relevant information (statistics, notes on the company culture, etc.) that you can easily remember and mention during the interview. Doing your research is one of the best ways to demonstrate your professionalism in an interview.