Whether you're a small business owner looking to advertise your wares, or an aspiring advertising professional looking to launch your career at an ad agency, we've got expert insights into the wide world of advertising. Learn the structure of an ad agency, get best practices for advertising in various media, and keep up on the latest news and analysis from the advertising world.
An empty billboard devoid of advertising
Remnant Ads Give You Advertising Space for a Big Discount
Co-workers talking together at office space
How to Use and Write a Single-Minded Proposition
Businesswoman leading presentation in conference room
Graphic Design's Many Applications and Most Famous Designers
How To Sell Your Idea in 60 Seconds or Less
African American college student using laptop and blowing bubble gum bubble
Try These 5 Tips Before Writing Your Advertorial
A woman is using a laptop. She's seated at a table with a phone and coffee next to her.
What Is CPM?
Mr. T and the Turbo Oven
The Time-Tested Advertising Approach That Produces Excellent Results
Two businessmen shaking hands at lunch meeting
Partner With Other Businesses to Keep Advertising Costs Low
Young woman working from home
Best Social Media Marketing Courses of 2022
A young woman shaking hands
Here Are Tips on How to Get a Job Working for an Advertising Agency
Stressed woman sitting at desk in office surrounded by paperwork
Feeling Exhausted? Check Out 10 Ways to Deal With Work Burnout
The Unsung Hero
The Pitfalls of Becoming a Copywriter
Woman interviewing for a job as an advertising agency traffic manager.
What Is an Advertising Traffic Manager, and What Do They Do?
Reviewing a Portfolio
Impress at Your Next Interview With an Advertising Portfolio
40 Advertising Quotes About Advertising
Create a Copywriting Portfolio of Spec Ads That Have the Wow Factor
Steve Job speaking at an Apple event
Steve Jobs and His Time at Apple
Business people video conferencing in office
Inside an Ad Agency: What Does the Account Services Department Do?
Members of an advertising agency sitting on the floor around head shots to choose a model
A Quick Guide For Newcomers to Advertising
Creative director leading her team in a meeting.
The Blood, Sweat, and Tears of Becoming a Creative Director
Image shows a man in a suit and a fedora carrying a cigar and a papers, he is walking from london to singapore. Text reads: "Neil French: Advertising Legend: The master of textual ads that tell a story and engage the reader; arrived in the asian ad market in the late 90s and trained a new generation in his ways; branded a sexist after publicly shaming women ad executives who take maternity leave"
Neil French: The History of a Copywriting Legend
Business team working together on whiteboard at brick wall in office
These Are the Things to Do Before You Land That Advertising Job
Education and Advertising
What Education Do You Need for an Advertising Career?
5 Reasons to Create an Online Copywriting Portfolio
SPEC AD Sample
10 Steps to Creating Great SPEC ADS
whitening toothpaste ad
A Copywriting Exercise: Develop a Social Media Campaign for Toothpaste
A day in the life of an advertising media director: Pitch to potential clients, meet with media salespeople, plan for future media buys, manage media team
Advertising Media Director Job Description: Salary, Skills, & More
Image shows a woman pinning outfit ideas to a wall, with a clothing rack behind her and shoe options beside her. Text reads: "A day in the life of a creative director: develop advertising campaigns for clients, ensure all projects are on track creatively, manage a large team of creative writers and designers, assign projects to individual team members"
Advertising Agency Creative Director Job Description: Salary & More
Image shows a woman standing in the middle of the image with 5 small images branching off of her. They are: "Write briefs, organize focus groups, meet with clients, define advertising budgets, present creative work to clients" Title reads: "A day in the life of an advertising agency account executive"
Advertising Agency Account Executive Job Description: Salary & More
Learn What Freelance Copywriters Do and Earn in This Career Profile
Tree over collage of faces
Crowdsourcing in Advertising Has Its Ups and Downs
10 Tips for a Great Creative Presentation
An ad space on a bald head
10 Unusual Places to Advertise
Young creative drawing plans at desk, close up
Stuck in a Rut? Use These 15 Ways to Boost Creative Thinking
Library of Information
The 8 Best Advertising Books
Woman in book store looking at advertising and business Books
Starting Your Own Business? These Are Must Read Books.
Woman using apps on her phone
Best Advertising Networks to Make Money for Your App
Press Release basics
Get Media Response With A Good Press Release
Close-Up Of Microphones On Table at a Media Event
What Makes a Media Event a Hit?
TV Show Press Kit
How to Create an Effective Press Kit for Your Business That Stands Out
Times Square, New York
10 Things That Differentiate Advertising From Public Relations