Advertising guide Alan Sharavsky has spent more than 20 years generating buzz and business for some of America's best-known brands, including Tylenol, McDonald's, The 76ers and Splenda. He's a creative type who believes the goal of marketing is engagement that leads to a purchase.
The president of Sharavsky Communications, Alan and his firm have developed ad campaigns and marketing and PR programs for noted consumer brands, pharmaceutical companies, hospitals, nonprofits, and small businesses. The firm also creates branded entertainment for television and the web, and produces TV shows for cable networks. Nickelodeon launched a multi-media comedy property, "Ask Sylvia," that Alan created and produced with director Todd Broder and Broderville Pictures, featuring Nick Cannon.
Alan is also a partner in Whole-Brain Brand Expansion, a firm that develops new product concepts. He has helped create product ideas for Dial, Glucerna, EAS, Skil power tools, Splenda, Viactiv and Lactaid.
Prior to forming his company, Alan was Marketing Director for the Philadelphia 76ers. He has been published in BrandWeek, MarketingProfs, The Philadelphia Inquirer, and Chief Marketer. In his free time, Alan sings and plays harmonica for the dance band, the Bassboards.