Album Press Release Template
A well-written press release is often the first step in getting some attention for your new album. This one- or two-page document will tell the public (via the media outlets it's sent to) all the particulars about your new musical release. Used as a part of a marketing and publicity campaign, a press release is a tool that can showcase new artists and albums. Use the template at the bottom to help you organize your information. Note that this template was written with bands and indie labels in mind.
PR folks and radio pluggers will want to take a slightly different approach with their press releases, and one-sheets for distributors and stores should also be slightly different. Let's start by looking at the overview of what you'll need to include.
Centered at the top of your page should be the band's name and the album name. To make sure this information draws attention, be sure to use a larger text size than the rest of your release, and also use bold and/or italics. You can also further set this information apart by putting it in a box or underlining it. If the album is on a label, include the label name, catalog number, or both in this location as well.
A few optional inclusions for the header are:
- A scanned photo of the album cover
- Contact information for the person handling publicity for the release, whether it is someone in the band or at the label. Labels should consider including their logo somewhere along the top of the page, either in the top right-hand or left-hand corner.
- A quote from a good review of the band
- The band and/or label's website and appropriate social media tags or handles
This is where you want to announce the new album. Start with a strong lead sentence, and if this is a follow-up album, make reference to previous work by the band with which the reader may be familiar. If this is a debut album, then you need to say that and provide some key information about the music itself. This is also the area where you want to mention any big-ticket selling points for the album or band, such as:
- Praise from a well-known artist, producer, DJ, or others
- A well-known guest star on the album
- That it was produced by a well-known producer
- A song that has received a lot of radio play
- The fact that the album was recorded in a famous studio
In this paragraph, briefly expand a little bit about the band and the music on the album. This paragraph is very important for a new band with a debut album. Don't mistake this for a band bio—which should be separate—but include some details about where the band comes from, what their influences were, or who band members previously played with.
This paragraph gives your reader solid reasons why they should write about your band and review your album. But avoid words such as "great" and "fantastic" because they come across as fluff. Instead, mention things like:
- Sold-out upcoming tour dates
- Reviews that you know are forthcoming in well-known publications or on respected websites
- Any radio play the album has received or any radio play that is upcoming that is 100 percent confirmed
At the bottom of your press release, include the contact information for the person fielding press queries for the album, even if this information is also at the top of your page. Set this information apart from the body of your press release in the same manner as you did the header, preferably with the text in a box and use a larger type size or set the copy in bold. Be sure to make clear what this information is intended for, by saying, "For more information, promo requests, or to set up an interview, please contact Jane Doe." Also, include the website for the band or label, or both.
Sample Press Release
Dylan Winehouse (email), (mobile), (web address)
Born to Rock's Debut Album "Stone Ready" Will Bring Down the House
CITY, DATE—XYZ Producer just produced a debut album for Born to Rock called "Stone Ready" that has already received airplay in 10 top U.S. cities. With a retro 60s vibe, the album pays homage to the Beatles with its sing-along lyrics and references to the counterculture generation.
It makes sense that all of the musicians—lead guitarist Keith Smith, drummer Led Chase, singer Paul Murphy, and bassist/guitarist Sly Simmons—are all from Liverpool, England. Clearly, the band members were influenced by John, Paul, Ringo, and George. While three of the members are new to the rock scene, Sly Simmons previously performed with rock phenom Brown Day.
Few debut albums (or groups) have been met with such a warm reception. The first six months of the group's year-long U.S. tour are already sold out, and on the heels of praise from Rolling Stone magazine, Vanity Fair is doing a one-page feature on the band next month.
For more information, promo requests, or to arrange an interview, contact:
Dylan Winehouse (email), (mobile), (web address)