An Online Media Consultant Can Help Your Business Grow

A photo of an online media consultant helping a business owner.
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An online media consultant can be the driving force who transforms your website and your social media efforts from some tweets, status updates, and posts into a brand-building powerhouse. He or she digs deep to understand your company, find your weak online media spots and grow your business.

An Online Media Consultant Offers an Unbiased Opinion

An online media consultant isn't hired to tell you you're doing everything right. Keep up the good work!

No, a skilled online media consultant will give you an unbiased opinion of your entire social media and website efforts. She'll tell you what's working, what's not and what you and your social media manager need to do to fix it. One key is to make sure your social media platforms and your website are working together and not competing with each other.

Writes Your Social Media Policy

You may have done a great job writing your social media policy. Your online media consultant will make it even better and make it fit with your overall online strategy.

Her social media policy will be tailored to your company. It is designed to do everything from help your social media specialist and other employees understand what you expect of them when using social media to prepare everyone on what to do in case you need social media damage control.

Analyzes Your Data

You may cheer when 10 people "like" your Facebook post. But an online media consultant is going to dig deep into your analytics.

She doesn't just care about high page views, follower counts, and fan bases. Yes, she wants those numbers to increase but with quality, engaged fans and followers who will give you the maximum ROI.

Integrates Your Content

Is your company blog promoting your Twitter, Facebook, Pinterest, Google+, LinkedIn, MySpace and YouTube accounts? Does every page on your media site point readers to every single one of your social media accounts? Does your Facebook page get people back to your website?

All of your content and accounts should intertwine. It's easy to think you've covered all the bases but an online media consultant can easily spot holes where you're losing people in your bios, tweets, updates, blog posts, website content and more.

One issue many companies face is where to put their priorities: website vs. Facebook. An online media consultant can make the most of your limited resources to guide you in setting your priorities for the maximum return. If staffing and money are a concern, this is where you need help.

Maps Your Social Media Strategy

It may seem like an online media consultant comes in swinging a sledgehammer but the job isn't finished until she cleans everything up. She will give you a very detailed plan of how you should retool your social media efforts without losing focus of your website and any other content you provide.

Her social media strategy should be laid out clearly. If there's something you don't understand, always ask. Each point she maps is there for a reason: to get you results.