A memorable radio personality breaks through the clutter of the airwaves to become an icon on-air and off. Focus your efforts beyond the microphone to stand out in a competitive industry.
Become a Recognizable "Face"
Announcers whose voices may be familiar often become anonymous when they step out of a radio booth. One way to broaden your brand and ultimately your appeal is to help people associate your face with your voice. Look for opportunities either as part of a station project or on your own to be photographed at events, charity drives, or festivals in your community.
Technology has made it easy to film interviews you might conduct in the booth during your radio show. You even can live stream the videos through your station's website or on social media. Have the station start a YouTube channel to compile such interviews, then promote the channel.
Get comfortable talking with people in ways that don't involve a radio microphone, and look for a style that sets you apart from other announcers in your community. Maybe you can always appear in cowboy boots or with rings on every finger. Whatever it is, find something that fits your professional persona and give it some visual flair. And don't neglect your social media presence!
Partner with a TV Station
A TV station can give you the visual outlet you need to be seen and not just heard. If your radio station already works with a TV station, half your work is already done. If not, get to know the reporters and anchors at one of the top news stations.
Cross-promotional efforts can help collaborating TV and radio stations expand their audiences. For example, you might do a regular segment on a local TV station's evening news broadcast while one of the stations reporters does a regular segment on your radio show.
By developing these contacts, you can get involved with the TV station's community projects, maybe even co-hosting a telethon or appearing on a morning news show. A news/talk radio host might be used as an election night commentator or sports analyst.
Be Your City's Music Expert
Most cities have one radio announcer who is the go-to authority on music. Strive to be this person. If you appeal to a younger audience, become the person who knows the club and concert scene. If you're a seasoned veteran, position yourself as the one interview who can talk about Elvis Presley or the Beatles.
Maybe you can showcase your expertise on your radio station website as a way to advertise your knowledge. You will be amazed at how often TV reporters come calling once they know your expertise. This strategy also works for nonmusic announcers who can talk intelligently about politics, business, or sports.
Host a Special Event
Getting your name connected to an event is an ideal way to get people talking about you. If you have a passion for music, you could host a live remote to collect listeners' unused band instruments to distribute to schools in need. Like to play golf? Host a tournament for charity.
Make sure to contact news organizations in your city to get coverage. You will need to sell your event as something that helps the community and not just make it a self-serving publicity stunt.
Radio is a volatile industry. You may be your town's #1 country music jock and wake up to find your station has switched formats to hip-hop, but most established personalities weather these storms.
Develop yourself as a personality that's larger than the format you present so you can switch from Top-40 to Oldies as you get older. Your value will come in your longevity in your city because the majority of radio announcers are in a constant state of starting over with new jobs in new cities.
Becoming a beloved radio personality takes work beyond your air shift. By putting in the extra hours, you'll get the affection of your community and hopefully a larger paycheck by being an indispensable asset for your station.