4 Benefits of Hiring a Music Manager
Having the right music manager on your team is as important as having the right players. The "right" manager doesn't necessarily have to be someone with tons of experience. Although it's nice to have someone with connections, a motivated friend who learns the ropes with you can also be a great ally. The bottom line is that having a band manager brings many benefits you may need. Here's a look at some of the advantages of bringing this team member on board.
Create Separation Between You and the Industry
As a musician, it's not always easy to make phone calls to music journalists, radio, labels, and other people within the business - or at least to get calls back. For a music manager, that task is a little easier to tackle. Now, of course, an experienced manager with a contact list to die for can make really easy work of this, but an aspiring manager can often still have a little more success than you could alone.
Why? The reason is simple. People within the industry often have to have very frank discussions about your music that they don't always want to have with you. For instance, for a journalist, it's a lot easier to say to your manager, sorry, don't like it and am not writing about it than it is to say that to you. So, they ignore your calls. Ditto labels and agents. They often don't want to open that conversation both because it can be awkward and because musicians don't always step aside so easily. It might not sound fair, but that's the reality.
This goes along the same lines as the first benefit - and it is admittedly very old school, but still very true. Having a manager can often lend an air of seriousness to what you're doing that stands out more than you operating on your own behalf. It says that you've convinced someone to get in business with you already, which always makes it easier for other people to get on board.
Additionally, a manager suggests a certain amount of professionalism - in other words, people tend to assume that a manager will respond to emails and phone calls before a musician. Again - fair? Nope. But real? Yep.
A band manager can't always stop inter-personal band issues, but a good manager can lessen the risk quite a bit. One of the biggest reasons is because the manager can handle the business issues for the band and act as an advocate for all members, so there doesn't have to be as much in-fighting about financial issues or who was supposed to do what when. If you pass all of the business work onto your manager, then you and your band mates can focus on your own roles in this whole scenario - making the music.
Here's one caveat - sometimes a manager can actually CAUSE band member disputes. Usually, this happens when the manager is particularly close to one person in the band and they have conversations and make decisions about band business without consulting anyone else. You've seen Spinal Tap. Beware bringing in someone who has an uneven relationship between band members unless you're confident that you can all separate the personal and the professional.
You know what life is like when you're trying to do everything on your own. You have to...call the venues, email the journalist, talk to the designer, do your social media, answer calls, reply to emails...and that's all before you actually start rehearsing and writing music. Having a manager frees you to up to actually let you do your job - being a musician. Imagine how much further you could get with your music if you actually just got do music? A manager can make that happen.