The 100 Best Advertising Taglines Ever

Screenshots of vintage taglines
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 Wikimedia Commons

When you think about the brands that you know well and love, chances are, it's not just a brand name you're recalling, but a tagline, too. Taglines—also called straplines, tags, slogans, or brand lines—are catchphrases that can be inspirational, fun and memorable. While some can impel you to be better, do more, or go further, others are simply a fun play on words. 

Almost all brands, products, and large corporations have some kind of tagline. Some are timeless, while others get replaced every decade, or even sooner, if the messaging is just not resonating with the public.

How a Tagline is Created

The way taglines are conceived varies greatly from company to company, based on its history, size, and the methodologies employed by the organization. In a small business, or one that is just starting out, it's usually something generated by the owner or one of the employees. Passion projects are fairly easy to write for, especially if the founder is also the tagline creator. 

In a larger company or major corporation, most likely a professional branding agency (or agencies) will be called upon to work on the project. If it's a branding pitch, agencies will compete against each other to create not only a tagline but also a corporate identity package and perhaps some initial thoughts on advertising campaigns. 

On the other hand, larger companies and corporations can still choose to keep things on a tight budget. The task may fall to an in-house creative department, an account management team, or a single copywriting professional who is hired on a freelance basis to produce ideas. 

The tagline itself usually comes out of research about the company, inspired by things people have said about the product or service or their attributes or feelings they’ve had when using it. As you can see from the many taglines below, they usually put a clever spin on something the product or service excels at.

Take "Central Heating For Kids," promoting the warm breakfast food Ready Brek, for example, or "Finger Lickin' Good," which is tied to KFC's fried chicken. Both taglines are evocative. The more memorable and unique a tagline is, the more it will help the brand to become famous. 

Screenshots of vintage taglines

The Top 100 Advertising Taglines Ever

Over the years, thousands and thousands of taglines have come and gone, some of which have been legendary. Here are 50 of the best taglines from brands around the world. Most are American brands, but you may spot a few from other countries in there. After a century of great advertising, not every tagline could make it onto the list. Some notable runners-up include “It’s So Simple” for Polaroid, "They're Grrrreeeat" for Frosted Flakes, and “This Bud’s For You” for Budweiser.

  1. A Diamond Is Forever – Debeers, 1948
  2.  A Little Dab’ll Do Ya – Brylcreem, 1950s
  3. A Mars a Day Helps You Work, Rest and Play – Mars, 1980
  4. Ah! Bisto – Bisto Gravy Granules, 1919
  5. All Because the Lady Loves Milk Tray – Cadbury UK, 1968
  6.  Ask the Man Who Owns One – Packard, 1925
  7. Australians Wouldn’t Give a XXXX for Anything Else – Castlemaine XXXX Beer, 1984
  8. Be All You Can Be – the Us ARMY, 1981
  9. Beanz Meanz Heinz – Heinz, 1967
  10.  Betcha Can’t Eat Just One – Lays, 1981
  11. Breakfast of Champions – Wheaties, 1930s
  12. Calgon, Take Me Away – Calgon, 1970
  13. Can You Eat Three Shredded Wheat? – Nabisco, 1970s
  14. Can You Hear Me Now – Verizon, 2002
  15. Cats Like Felix Like Felix – Felix Cat Food, 1989
  16. Central Heating for Kids – Ready Brek, 1980s
  17. Does Exactly What It Says on the Tin – Ronseal, 1994
  18. Does She…or Doesn’t She? – Clairol, 1964
  19. Don’t Just Book It, Thomas Cook It – Thomas Cook, 1984
  20. Don’t Leave Home Without It – American Express, 1975
  21. Double Your Pleasure, Double Your Fun – Wrigley’s Doublemint, 1959
  22. Drivers Wanted – Volkswagen, 1995
  23. Fair and Balanced – Fox News Channel, 1995
  24. Finger-Lickin' Good – KFC, 1952
  25. Fly the Friendly Skies – United Airlines, 1966
  26. Get More – T-Mobile, 2005
  27. Go to Work on an Egg – Egg Marketing Board, 1957
  28. Good to the Last Drop – Maxwell House, 1959
  29. Got Milk – California Milk Processor Board, 1993
  30. Grace…Space…Pace – Jaguar, 1950
  31. Have a Break. Have a Kit Kat. – Rowntree, 1957
  32. Have a Coke and a Smile – Coca Cola, 1979
  33. Have It Your Way – Burger King, 1973
  34. Hello Boys – Wonderbra, 1995
  35. Hello Tosh, Gotta Toshiba – Toshiba, 1984
  36. I Am Canadian – Molson Beer, 1994
  37. I Bet He Drinks Carling Black Label – Carling, 1971
  38. I Can’t Believe I Ate the Whole Thing – Alka Seltzer, 1966
  39. I Liked It so Much, I Bought the Company – Remington, 1979
  40. I Love New York – NY State Dept., 1977
  41. I Think, Therefore IBM – IBM, 1988
  42. I’d Walk a Mile for a Camel – Camel Cigarettes, 1921
  43. If It’s On, It’s in – Radio Times, 1991
  44. If You Want to Get Ahead, Get a Hat – Hat Council, 1934
  45. Impossible Is Nothing - Adidas, 2004
  46. It Is. Are You? – the Independent, 1987
  47. It Takes a Licking and Keeps on Ticking – Times, 1950s
  48. It Takes a Tough Man to Make a Tender Chicken – Perdue, 1972
  49. It’s a Bit of an Animal – Peperami, 1993
  50. It’s Not TV, It’s HBO – HBO, 1997
  51.  It’s the Real Thing – Coca Cola, 1970
  52. Just Do It – Nike, 1988
  53. Let Your Fingers Do the Walking – Yellow Pages, 1964
  54. Lifts and Separates – Playtex, 1930s
  55. Look Ma, No Cavities! – Crest Toothpaste, 1958
  56. Maybe She’s Born With It – Maybe It’s Maybelline – L’Oreal, 1991
  57. Melts in Your Mouth, Not in Your Hands – M&Ms, 1950s
  58. Milk’s Gotta Lotta Bottle – Milk Marketing Board, 1982
  59. Mmm Mmm Good – Campbell’s Soup, 1930s
  60. My Goodness, My Guinness – Guinness, 1936
  61. No Child Born to Die – Save the Children, 2011
  62. No FT, No Comment – Financial Times, 1982
  63. Once You Pop, You Can’t Stop – Pringles, 1990
  64. Please Don’t Squeeze the Charmin – Charmin, 1964
  65. Plop, Plop, Fizz, Fizz, Oh What a Relief It Is – Alka Seltzer, 1953
  66. Probably the Best Lager in the World – Carlsberg, 1973
  67. Put a Tiger in Your Tank – Esso, 1964
  68. Reach out and Touch Someone – AT&T, 1979
  69. Say It With Flowers – Ftd Interflora, 1917
  70. Schh…You Know Who – Schweppes, 1962
  71. Share the Fantasy – Chanel No. 5, 1979
  72. Snap! Crackle! Pop! – Kellogg’s Rice Krispies, 1932
  73. Tastes Great, Less Filling – Miller Lite, 1974
  74. The Appliance of Science – Zanussi, 1981
  75. The Bank That Likes to Say Yes – Trustee Savings Bank (TSB), 1980
  76. The Best a Man Can Get – Gillette Razors, 1989
  77. The Car in Front Is a Toyota – Toyota, 1986
  78. The Champagne of Bottle Beer – Miller Beer, 1950
  79. The Future’s Bright. the Future’s Orange – Orange, 1994
  80. The Last Place You Want to Go – Dixons, 2009
  81. The Listening Bank – Midland Bank, 1990
  82. The Milk Chocolate Melts in Your Mouth, Not in Your Hand – M&Ms, 1954
  83. The Other White Meat – Pork, 1986
  84. The Pause That Refreshes – Coca Cola, 1927
  85. The Ultimate Driving Machine – Bmw, 1975
  86.  The Uncola – 7up, 1973
  87. There Are Some Things Money Can’t Buy. for Everything Else, There’s Mastercard – Mastercard, 1997
  88. Think Different – Apple, 1990s
  89. Think Small – Volkswagen, 1959
  90. Vorsprung Durch Technik – Audi, 1982
  91. We All Adore a Kia-Ora – Kia-Ora, 1980s
  92. We Try Harder – Avis, 1962
  93. What Happens Here, Stays Here – Las Vegas, 2002
  94. When It Absolutely, Positively Has to Be There Overnight – FedEx, 1982
  95. When It Rains, It Pours – Morton Salt, 1912
  96. When You Care Enough to Send the Very Best – Hallmark, 1934
  97. Where’s the Beef – Wendy’s, 1984
  98. Wotalotigot! – Smarties, 1961
  99. You’re in Good Hands – Allstate, 1950s
  100. Your Flexible Friend – Access Credit Card, 1978