The 100 Best Advertising Taglines Ever

100 Taglines That Stood the Test of Time

Screenshots of vintage taglines

Think about the brands that you know well, and perhaps even love. Chances are, it's not just a brand name you're recalling, but a tagline, too. Almost all brands, products, and large corporations have some kind of tagline. Some are timeless, others get replaced every decade, or even sooner if it’s just not resonating with the public.

What Is a Tagline?

Taglines (also called straplines, tags, slogans, or brand lines) can be inspirational, like a product philosophy, or they can be something fun and memorable. While some can impel you to be better, do more, or go further, others are simply a fun play on words. 

A variant of a branding slogan, a tagline can be used in marketing materials and advertising. The idea behind the concept is to create a memorable dramatic phrase that will sum up the tone and premise of an audio/visual product, or to reinforce and strengthen the audience's memory of a literary product.

Over the years, thousands and thousands of taglines have come and gone, but some are legendary. Here, in no particular order (although Nike is clearly number one, and always will be), are 50 of the best taglines from brands around the world. Most are American brands, but you may spot a few from other countries in there.

How is a Tagline Created?

How taglines come into being varies greatly depending on the company, its history, its size, and the methodologies employed by the management. 

In a small business, or one that is just starting out, it's usually something generated by the owner or one of the employees. Passion projects are fairly easy to write for, especially if the founder is also the tagline creator. 

In a larger company, or major corporation, several avenues could be explored. Most likely a professional branding agency (or agencies) will be called upon to work on the project. If it's a branding pitch, agencies will compete against each other to create not only a tagline, but also a corporate identity package and perhaps some initial thoughts on advertising campaigns. 

On the other hand, larger companies and corporations can still choose to keep things on a tight budget. The task may fall to an in-house creative department, an account management team, or a single copywriting professional will be hired on a freelance bases to produce ideas. 

The tagline itself usually comes out of research about the company, things people have said about the product or service, attributes of the product or service, and feelings people have when they use it. As you can see from the many taglines below, they usually put a clever spin on something the product or service excels at.

For example, "Central Heating For Kids" for the warm breakfast food Ready Brek, or "Finger Lickin' Good" for KFC's fried chicken. The more memorable and unique a tagline is, the more it will help the brand to become famous.

The TOP 100 Advertising Taglines Ever

(After polling many colleagues, professionals, and consumers, the following list of 100 taglines has been created. You may not agree with it. You may think some brands are missing, or some don't deserve to be on the list.)

Screenshots of vintage taglines
  1. A DIAMOND IS FOREVER – DeBeers, 1948
  2. A LITTLE DAB’LL DO YA – Brylcreem, 1950s
  3. A MARS A DAY HELPS YOU WORK, REST AND PLAY – Mars, 1980
  4. AH! BISTO – Bisto Gravy Granules, 1919
  5. ALL BECAUSE THE LADY LOVES MILK TRAY – Cadbury UK, 1968
  6. ASK THE MAN WHO OWNS ONE – Packard, 1925
  7. AUSTRALIANS WOULDN’T GIVE A XXXX FOR ANYTHING ELSE – Castlemaine XXXX Beer, 1984
  8. BE ALL YOU CAN BE – The US Army, 1981
  9. BEANZ MEANZ HEINZ – Heinz, 1967
  10. BETCHA CAN’T EAT JUST ONE – Lays, 1981
  11. BREAKFAST OF CHAMPIONS – Wheaties, 1930s
  12. CALGON, TAKE ME AWAY – Calgon, 1970
  1. CAN YOU EAT THREE SHREDDED WHEAT? – Nabisco, 1970s
  2. CAN YOU HEAR ME NOW – Verizon, 2002
  3. CATS LIKE FELIX LIKE FELIX – Felix Cat Food, 1989
  4. CENTRAL HEATING FOR KIDS – Ready Brek, 1980s
  5. DOES EXACTLY WHAT IT SAYS ON THE TIN – Ronseal, 1994
  6. DOES SHE…OR DOESN’T SHE? – Clairol, 1964
  7. DON’T JUST BOOK IT, THOMAS COOK IT – Thomas Cook, 1984
  8. DON’T LEAVE HOME WITHOUT IT – American Express, 1975
  9. DOUBLE YOUR PLEASURE, DOUBLE YOUR FUN – Wrigley’s Doublemint, 1959
  10. DRIVERS WANTED – Volkswagen, 1995
  11. FAIR AND BALANCED – Fox News Channel, 1995
  1. FINGER LICKIN’ GOOD – KFC, 1952
  2. FLY THE FRIENDLY SKIES – United Airlines, 1966
  3. GET MORE – T-Mobile, 2005
  4. GO TO WORK ON AN EGG – Egg Marketing Board, 1957
  5. GOOD TO THE LAST DROP – Maxwell House, 1959
  6. GOT MILK – California Milk Processor Board, 1993
  7. GRACE…SPACE…PACE – Jaguar, 1950
  8. HAVE A BREAK. HAVE A KIT KAT. – Rowntree, 1957
  9. HAVE A COKE AND A SMILE – Coca Cola, 1979
  10. HAVE IT YOUR WAY – Burger King, 1973
  11. HELLO BOYS – Wonderbra, 1995
  12. HELLO TOSH, GOTTA TOSHIBA – Toshiba, 1984
  13. I AM CANADIAN – Molson Beer, 1994
  14. I BET HE DRINKS CARLING BLACK LABEL – Carling, 1971
  1. I CAN’T BELIEVE I ATE THE WHOLE THING – Alka Seltzer, 1966
  2. I LIKED IT SO MUCH, I BOUGHT THE COMPANY – Remington, 1979
  3. I LOVE NEW YORK – NY State Dept., 1977
  4. I THINK, THEREFORE IBM – IBM, 1988
  5. I’D WALK A MILE FOR A CAMEL – Camel Cigarettes, 1921
  6. IF IT’S ON, IT’S IN – Radio Times, 1991
  7. IF YOU WANT TO GET AHEAD, GET A HAT – Hat Council, 1934
  8. IMPOSSIBLE IS NOTHING - Adidas, 2004
  9. IT IS. ARE YOU? – The Independent, 1987
  10. IT TAKES A LICKING AND KEEPS ON TICKING – Times, 1950s
  11. IT TAKES A TOUGH MAN TO MAKE A TENDER CHICKEN – Perdue, 1972
  1. IT’S A BIT OF AN ANIMAL – Peperami, 1993
  2. IT’S NOT TV, IT’S HBO – HBO, 1997
  3. IT’S THE REAL THING – Coca Cola, 1970
  4. JUST DO IT – Nike, 1988
  5. LET YOUR FINGERS DO THE WALKING – Yellow Pages, 1964
  6. LIFTS AND SEPARATES – Playtex, 1930s
  7. LOOK MA, NO CAVITIES! – Crest Toothpaste, 1958
  8. MAYBE SHE’S BORN WITH IT – MAYBE IT’S MAYBELLINE – L’Oreal, 1991
  9. MELTS IN YOUR MOUTH, NOT IN YOUR HANDS – M&Ms, 1950s
  10. MILK’S GOTTA LOTTA BOTTLE – Milk Marketing Board, 1982
  11. MMM MMM GOOD – Campbell’s Soup, 1930s
  12. MY GOODNESS, MY GUINNESS – Guinness, 1936
  1. NO CHILD BORN TO DIE – Save The Children, 2011
  2. NO FT, NO COMMENT – Financial Times, 1982
  3. ONCE YOU POP, YOU CAN’T STOP – Pringles, 1990
  4. PLEASE DON’T SQUEEZE THE CHARMIN – Charmin, 1964
  5. PLOP, PLOP, FIZZ, FIZZ, OH WHAT A RELIEF IT IS – Alka Seltzer, 1953
  6. PROBABLY THE BEST LAGER IN THE WORLD – Carlsberg, 1973
  7. PUT A TIGER IN YOUR TANK – Esso, 1964
  8. REACH OUT AND TOUCH SOMEONE – AT&T, 1979
  9. SAY IT WITH FLOWERS – FTD Interflora, 1917
  10. SCHH…YOU KNOW WHO – Schweppes, 1962
  11. SHARE THE FANTASY – Chanel No. 5, 1979
  12. SNAP! CRACKLE! POP! – Kellogg’s Rice Krispies, 1932
  1. TASTES GREAT, LESS FILLING – Miller Lite, 1974
  2. THE APPLIANCE OF SCIENCE – Zanussi, 1981
  3. THE BANK THAT LIKES TO SAY YES – Trustee Savings Bank (TSB), 1980
  4. THE BEST A MAN CAN GET – Gillette Razors, 1989
  5. THE CAR IN FRONT IS A TOYOTA – Toyota, 1986
  6. THE CHAMPAGNE OF BOTTLE BEER – Miller Beer, 1950
  7. THE FUTURE’S BRIGHT. THE FUTURE’S ORANGE – Orange, 1994
  8. THE LAST PLACE YOU WANT TO GO – Dixons, 2009
  9. THE LISTENING BANK – Midland Bank, 1990
  10. THE MILK CHOCOLATE MELTS IN YOUR MOUTH, NOT IN YOUR HAND – M&Ms, 1954
  11. THE OTHER WHITE MEAT – Pork, 1986
  1. THE PAUSE THAT REFRESHES – Coca Cola, 1927
  2. THE ULTIMATE DRIVING MACHINE – BMW, 1975
  3. THE UNCOLA – 7UP, 1973
  4. THERE ARE SOME THINGS MONEY CAN’T BUY. FOR EVERYTHING ELSE, THERE’S MASTERCARD – Mastercard, 1997
  5. THINK DIFFERENT – Apple, 1990s
  6. THINK SMALL – Volkswagen, 1959
  7. VORSPRUNG DURCH TECHNIK – Audi, 1982
  8. WE ALL ADORE A KIA-ORA – Kia-Ora, 1980s
  9. WE TRY HARDER – Avis, 1962
  10. WHAT HAPPENS HERE, STAYS HERE – Las Vegas, 2002
  11. WHEN IT ABSOLUTELY, POSITIVELY HAS TO BE THERE OVERNIGHT – FedEx, 1982
  12. WHEN IT RAINS, IT POURS – Morton Salt, 1912
  1. WHEN YOU CARE ENOUGH TO SEND THE VERY BEST – Hallmark, 1934
  2. WHERE’S THE BEEF – Wendy’s, 1984
  3. WOTALOTIGOT! – Smarties, 1961
  4. YOU’RE IN GOOD HANDS – Allstate, 1950s
  5. YOUR FLEXIBLE FRIEND – Access Credit Card, 1978

Now, after a century of great advertising, not every tagline could make it onto the list. Some notable runners-up include “It’s So Simple” for Polaroid, "They're Grrrreeeat" for Frosted Flakes, and “This Bud’s For You” for Budweiser.