Baby modeling agencies work with babies (and their parents) to match them to modeling gigs. Some baby modeling agencies are offshoots of regular modeling agencies, whereas others solely specialize in working with babies and children. More specialized agencies tend to have fewer clients and a smaller staff.
The best baby modeling agencies have excellent reputations and maintain great relationships with companies that are looking to hire modeling talent for advertisements and campaigns. They also tend to have more resources available to ensure that both the talent and clients have positive experiences. While bigger agencies tend to offer opportunities for all styles of modeling, smaller ones tend to focus on specific types of campaigns or modeling styles.
Best Baby Modeling Agencies of 2021
- Best Overall: Wilhelmina Kids and Teens
- Best Boutique Agency: Future Faces NYC
- Best Family-Owned Agency: Paloma Model and Talent
- Best for Newborns: Models Inc
- Best for Fashion/Editorial Modeling: Teri B Talent
- Best Commercial Agency: Generation Model Management
- Most Inclusive Agency: Shirley Hamilton
Best Overall : Wilhelmina Kids and Teens
- Application Format: Online, by mail
- Year Founded: 1999
- Sample Clients: Justice, Parents Magazine, Verizon
Wilhelmina Kids and Teens (WKT) is the premier baby and kids modeling agency. Known for launching the careers of Amanda Seyfried, Natalie Portman, and Peyton List, WKT nurtures top tier talent and gets its models cast in high profile campaigns and TV pilots.
Known for launching the careers of many now-famous stars
Building confidence is part of their mission
No age requirement is listed for baby models
Does not disclose pay or commission
Originally created as an offshoot of the Wilhelmina agency, Wilhelmina Kids and Teens (often shortened to “Willy Kids”) now operates as a completely separate entity from its adult counterpart. Based in New York City, Willy Kids represents babies, kids, and teens for both modeling and acting jobs with major brands and TV networks. We chose it as the best agency because of its reputation and commitment to building up the confidence and careers of its talent.
Models signed with Willy Kids have worked on campaigns for major retailers like H&M, Target, Nike, and more. To submit your baby’s application, you can use their simple online form or mail your materials to their New York headquarters. According to their website, Willy Kids also boasts one of the most trained staff in the industry, with a combined experience of over 50 years. Marlene Wallach, president of the agency, has been quoted as a modeling and confidence expert on CNN, ABC, the Today Show, and more. She is also the author of several books for kids on building self-confidence.
Unlike some of the agencies on this list, there is no hard age requirement listed for baby models. Note that the agency does not disclose any information regarding payments or commission.
Best Boutique Agency : Future Faces NYC
Future Faces NYC prides itself on its boutique model, meaning it carefully selects talent that knows it can book jobs for. The agency works with some of the most prestigious fashion brands and publications from New York to Milan.
Great reputation in the industry
Maintains strong relationships with the brands it works with
Opportunities to stay with the agency long term
Minimum age for baby models is 3 months
Founded in 2011 by Nina Lubarda, Future Faces NYC is one of the most well-regarded agencies in the industry. Based in New York City and Miami, Future Faces works with talent as young as three months old to well into adulthood. In addition to fostering talent development, Future Faces maintains very close relationships with its clients, which, for babies, include Gymboree, Ralph Lauren, and the Children’s Place. Its reputation, strong clientele, small size, and dedication to ensuring its clients succeed make it the strongest choice for the best boutique agency.
Being a boutique agency means it’s significantly more selective with the models it works with. To work with Future Faces, you can submit a form on their website with your child’s information. Children who are successfully scouted go on to secure high-profile campaigns for eCommerce shoots, fashion magazines, and commercial advertisements. The agency has top reviews online which praise the quality of the gigs, portfolios, and coaching the agency gives its child models.
Note that like most reputable agencies, Future Faces NYC does not list any compensation information. This information is not disclosed until your child is signed. If your baby is younger than three months old, you will need to submit your materials to a different agency.
Best Family-Owned Agency : Paloma Model and Talent
Family-owned and operated since 2011, Paloma Model and Talent is a full-service agency that works with babies ages zero to three for commercial, theater, and print gigs. The founders prioritize being responsive, considerate, and protective of its young talent and their parents.
Co-founders are also parents
Focused on sustainability
Online forum for parents of accepted talent
Does not typically work with those outside of the Los Angeles area
Paloma Model and Talent (PMT) has been family-owned and operated since its inception in 2011. Based in Manhattan Beach, California, PMT represents modeling and acting talent from ages 0 to 17. PMT’s clients include big-name brands like AT&T, Disney, and LeapFrog. PMT was our top pick for a family-owned agency because the co-owners bring dual perspectives as industry experts and as parents to their business.
If you’re interested in having your baby represented by PMT, you can complete the detailed form on their website. The online form is the only way to submit your materials since PMT has a paperless policy. They also prioritize virtual auditions whenever possible to reduce harmful emissions that come from driving long distances to gigs. As of August 2021, PMT only works with talent that resides within commuting distance of Los Angeles, but will consider working with your child if they already have an established acting or modeling career.
Once your child is signed to PMT, you can log in to the “Talent Access” portion of their website and post questions, wins, and ideas to their parent forum. This is an excellent way to meet and form a community with other parents in the child modeling industry.
Best for Newborns : Models Inc
- Application Format: Online form
- Year Founded: 2005
- Sample Clients: Old Navy, Pottery Barn Kids, Tea Collection
Not every baby modeling agency works with newborn talent, but Models Inc is the premier choice for the youngest models in the industry. Models Inc is a very inclusive agency that works with talent of all ages, genders, unions, and sizes.
Inclusive agency, no age limits
Top rated by clients and talent alike
Secures gigs in every facet of entertainment
Does not disclose pay or commission
Since 2005, Models Inc has been representing talent of all ages and fostering career development for models and actors in every facet of the entertainment business. The agency was created by Sherrie Neves after she successfully navigated the industry with her two children. Located in the Bay Area, Models Inc books campaigns with both big box brands and smaller boutiques alike and it's one of the very few agencies that work with newborn talent.
As a whole, models Inc takes a very inclusive approach and has no restrictions on age, measurements, or experience level. You can submit an application for your newborn to be represented by emailing the agency directly. Keep in mind, however, that not every application will receive a response.
Models Inc does not disclose job payments or talent earnings. You will only have access to rates if you sign your baby with the agency.
Best for Fashion/Editorial Modeling : Teri B Talent
- Application Format: Online form, mail
- Year Founded: 2016
- Sample Clients: Carters, JCrew, Polo Ralph Lauren
Run by ex-VP of Wilhelmina Kids and Teens, Teri Bostaji, Teri B Talent is the best choice for child editorial and fashion models. Teri B Talent regularly connects its talent to some of the biggest editorial campaigns for children, including those for major fashion brands like Ralph Lauren and full-page spreads for publications like Earnshaw’s and La Petite Magazine.
Takes babies as young as two weeks old
Works with talent across the U.S.
Industry-leading agency in talent and print for fashion campaigns
Does not disclose pay or commission
The youngest agency on this list, Teri B Talent was founded in 2016 by Teri Bostaji. Bostaji was the Vice President of Wilhelmina Kids and Teens (our top choice for baby modeling agencies) for 14 years and decided to use her experience to launch a contemporary firm. After building up an impressive clientele with some of the biggest editorial opportunities for children and launching the careers of fashion models like Lily and Mabel Chee, Teri B Talent has risen to become the best agency for fashion and editorial child modeling.
Teri B Talent works with well-known fashion brands and publications like Aeropostale, Oscar de la Renta, Saks Fifth Avenue, and Hooligans Magazine. They welcome talent as young as two weeks old from all geographic areas in the U.S. to apply for representation online or through mail. In addition to modeling, Teri B also helps models cross over into acting if the talent is interested.
Teri B Talent does not disclose any information with regards to how its talent is paid, which is common practice for reputable agencies.
Best Commercial Agency : Generation Model Management
Since the 80s, Generation Model Management has worked with countless young children and their parents to place them in major commercial advertisements. Run by industry expert Patti Fleischer, Generation Model Management’s team is extremely skilled at working with commercial modeling talent and liaising with some of the most recognizable brand names in the United States.
Books talent for some of the biggest advertising campaigns in the U.S.
Fast response time for applicants
Only accepts applicants who are U.S. citizens
Formed in 1984 by Patti Fleischer, Generation Model Management (GMM) successfully books its young talent for gigs with some of the country’s most sought-after brands. The agency is based in New York City and normally works with babies and children across the country. However, due to Covid-19 regulations, they are currently only accepting talent who reside in New York, New Jersey, Connecticut, and southeastern Pennsylvania (as of August 2021). If you want your baby to model for commercial advertisements, Generation Model Management’s commercial-heavy clientele and expertise is the best agency to pursue.
GMM works with babies three months and up on campaigns for brands like Keds, Lands End, and Zara Kids. Like most of the agencies on this list, GMM has an online form where you can submit your baby’s application. GMM has the following guidelines in place for submitting your child’s photos:
- Make sure your child is facing the camera.
- Do not include photos with sunglasses or hats.
- Don't send bath photos.
- Photos should be bright and clear.
- Photos should be current.
If the agency is interested in working with you and your child, you will hear back within one week of submitting your application, which is a very fast response time. GMM does not disclose any payment or compensation information prior to representing your child.
Most Inclusive Agency : Shirley Hamilton
- Application Format: Email, mail
- Year Founded: 1962
- Sample Clients: American Girl, Johnson’s Baby, Thomas Bagels
Shirley Hamilton is one of the most inclusive talent agencies in the industry. In addition to representing baby models from ages zero to four, they also represent male, female, and gender non-binary talent of all ages.
Represents kids, teens, and adults of all genders and sizes
Has been working with talent for nearly six decades
Does not work with children under four who reside more than one hour away from Chicago
The oldest agency on our list, Shirley Hamilton dates back to 1962 when its namesake, Shirley Hamilton, decided to start her own talent agency in downtown Chicago. The agency is now run by her two daughters and remains one of the most established in the country for modeling, acting, and voiceover work. By representing people of all ages and genders, Shirley Hamilton is the best choice for the most inclusive agency for babies.
Shirley Hamilton accepts applications for baby models through email or traditional mail. If submitting by snail mail, they ask that you include a self-addressed stamped envelope with your application and that you label each photo with your baby’s date of birth, date the picture was taken, and your baby’s height, weight, and size. If you are not contacted for an interview, you’re welcome to resubmit your baby’s application after six months.
For baby models, Shirley Hamilton does not accept applicants who live more than an hour’s drive from their Chicago office. Older children who reside outside the hour radius, however, are welcome to apply.
While there are a handful of baby modeling agencies to choose from, not all of them are worth pursuing. Wilhelmina Kids and Teens was the standout winner for its reputation, proven success record, and dedication to educating kids and parents about the modeling industry.
However, because there are so many different facets to modeling, our top pick might not be the best choice for your child. For example, if you prefer a more boutique approach or want your child to specialize in commercial campaigns, some of the other choices we’ve listed may be a better fit.
Compare the Best Baby Modeling Agencies
|Company||Application Process||Application Requirements||Years in Business||Sample Clients|
|Wilhelmina Kids and Teens Best Overall||Online form, by mail||3 photos, height, age||22||Justice, Parents Magazine, Verizon|
|Future Faces NYC Best Boutique Agency||Online form||2 photos, clothing size, shoe size, height, age||10||Baby Gap, Levi’s, Vogue Bambini|
|Paloma Model and Talent Best Family-Owned Agency||Online form||5 photos, clothing size, shoe size, height, weight, age, ethnicity||10||Janie and Jack, Mattel, Oshkosh|
|Models Inc Best for Newborns||3 photos, special skills, age, standard measurements||16||Old Navy, Pottery Barn Kids, Tea Collection|
|Teri B Talent Best for Fashion/Editorial Modeling||Online form, mail||3 photos, height, age||5||Carters, JCrew, Polo Ralph Lauren|
|Generation Model Management Best Commercial Agency||Online form||3 photos, reel, shoe size, height, age||37||Joe Fresh, Little Me, Walmart|
|Shirley Hamilton Most Inclusive Agency||Email, mail||1 photo, date picture taken, height, weight, and size||59||American Girl, Johnson’s Baby, Thomas Bagels|
How to Choose the Best Baby Modeling Agencies
When you’re looking for modeling agencies for your baby or young child, here’s what you should examine:
- The agency’s Instagram or Facebook account: Looking at their social media profiles will give you a better sense of what kinds of jobs they’re booking for talent.
- Online reviews: Make sure each agency has a great reputation before submitting your materials or visiting in-person with your child.
- Recent press or accolades: See if the agency or its staff have been mentioned in the press for anything notable.
Frequently Asked Questions
How Can My Child Become a Baby Model?
Not all children are meant to be baby models. They must have a great temperament and be good with strangers who will be handling them and working with them. If your baby is fussy or crying, it's best to wait until they are of an age where they have better control over their emotions.
What Are The Requirements to Get Signed by a Baby Modeling Agency?
Unlike traditional modeling, the requirements for baby models are not as strict. Some agencies have age requirements (e.g., your baby must be six months or older), and these are usually listed on the application form.
While there are usually no hard requirements, it’s important to note that fussy babies may not make good candidates for baby modeling. If your baby is fussy, they may not do as well on set and as a result, fail to get hired for modeling jobs. Make sure your baby has a good disposition for modeling before submitting your information to agencies.
How Much Money Do Baby Models Make?
Baby models typically make $25 to $75 per hour, though they may make up to $125 an hour depending on the gig.
What Type of Work Can Baby Models Do?
Baby models can do a lot of different types of work, including but limited to fashion modeling, editorial modeling, lifestyle modeling, print advertisements, social media and web advertisements, and TV commercials.
When researching baby modeling agencies for this review, we looked for reputable companies that have notable talent and clients. Modeling scams are extremely common, but the trusted agencies that we included here do not charge any initial fees to review your application or represent your child. We also made sure to only include agencies that work with babies under a year old.