Earning one or more Google certifications can help you to develop new job skills that can boost your career or salary potential. With courses targeting all experience levels, learning styles, and budgets, you are likely to find a Google course that is right for you.
The best Google certification courses are those that are engaging, taught by experienced instructors, match your preferred learning style, and fit your budget.
Best Google Certification Courses of 2021
- Best Overall: Google Project Management: Professional Certificate
- Best Free: Fundamentals of Digital Marketing
- Best for Google IT Support: Google IT Support Professional Certificate
- Best for Google AdWords: Google AdWords Certification
- Best for Google Analytics: Google Analytics Academy
- Best for UX Design: Google UX Design Professional Certificate
- Best for Google AI: Google AI
Best Overall : Google Project Management : Professional Certificate
The Google Project Management Professional certificate course by Coursera takes our top spot because it lets learners with no prior experience acquire the skills necessary to succeed in an entry-level project management role in less than six months.
No experience necessary
Offers certificate of completion
Only offered in English
Longer than other courses
The Google Project Management Professional Certification course is perfect for those who are looking to acquire the skills they need to pursue a new career. We like that within six months or less of part-time effort, learners can be on their way to pursuing a new entry-level career as a project manager.
This course is offered entirely online and is self-paced so those who are working another job or taking care of a family can fit it in in their spare time. With only 10 hours of effort per week, you can finish the course in approximately six months.
The program includes over 140 hours of instruction in addition to hundreds of practice-based assessments. Through a combination of videos, assessments, and hands-on activities, learners will graduate with the skills they need to take on real-world project management scenarios.
Learners will be exposed to the following topics broken up over six courses:
- Foundations of project management
- Project initiation: Starting a successful project
- Project planning: Putting it all together
- Project execution: Running the project
- Agile project management
- Capstone: Applying project management in the real world
The cost of this program is $39 per month after Coursera’s initial seven-day free trial period. Those who can complete the certificate in less than six months can expect to pay less than $300 for the entire course.
Best Free : Fundamentals of Digital Marketing
Fundamentals of Digital Marketing is our choice for the best free Google certification course because it offers a comprehensive,self-paced program, all at no cost.
Only covers the basics
Only available in English
For anyone interested in pursuing a career in digital marketing, the Fundamentals of Digital Marketing certification offered by Google Digital Garage is a must.
As a free, self-paced program with no course requirements and only 40 hours of content, it's easier to accommodate this course into your schedule. Fundamentals of Digital Marketing is also accredited by the Interactive Advertising Bureau in Europe and The Open University.
This course was created by Google trainers and is taught using video tutorials. There are a total of 26 modules that cover a variety of topics including:
- How to build your web presence
- How to plan your online business strategy
- Intro to search engine optimization (SEO)
- Intro to search engine marketing (SEM)
- Social media basics
- Intro to content marketing
- Email marketing basics
- Web analytics
- Intro to international marketing and export
In order to earn the course certification, you will have to complete all 26 modules which include a video tutorial and quiz. You will then need to take the final 40-question exam. If you aren’t concerned with the certification, then you can pick and choose and only finish the modules you’re interested in.
Best for Google IT Support : Google IT Support Professional Certificate
Our choice for the best Google IT Support certification course is the Google IT Support Professional Certificate by Coursera. In approximately six months, you can earn a professional certificate that can help to advance your career.
No degree or prior experience needed
Longer than other courses
More expensive than other courses
If you are looking to make a career switch into IT or simply advance your IT skills, the Google IT Support Professional Certificate by Coursera is worth checking out. It is our choice for the best Google IT support certificate because it teaches in-demand skills that can be used to advance your IT career in under six months.
This course is offered exclusively online and you can access your materials at any time using your web or mobile device. No degree or experience is required to get started. Those who are willing and able to dedicate approximately 10 hours of work per week can expect to finish the certification course in six months or less.
There are five courses in this professional certificate which include the following topics:
- Technical support fundamentals
- The bits and bytes of computer networking
- Operating systems and you: becoming a power user
- System administration and IT infrastructure services
- IT security
The cost of the Google It Support certificate is $39 as of May 2021. Coursera also gives you access to a seven-day free trial period. Since this certificate can be completed in less than six months, most learners can complete the course for under $300.
Best for Google AdWords : Google AdWords Certification
The Google AdWords Certification - Become Certified & Earn More course is our choice for the best Google AdWords certification because it offers efficient and well-delivered content that can prepare you to pass the Google AdWords exam within one day.
Helpful sample tests
Regular price is expensive
Teaches just the basics
If you are looking for an entry-level course on the topic of Google AdWords, then the Google AdWords Certification - Become Certified and Earn More, offered by Udemy, might be the class for you. We chose this certification course because in a matter of one day you can finish the course and be ready to pass the Google Ads Certification test.
You do not need any prior experience to take this course and it only takes one and a half hours to complete. The course is presented using on-demand videos, three articles, and one practice test. You can access the course on mobile and TV and get lifetime access so you can go back and review the content at any time.
The course content contains 10 lectures covering topics such as:
- Introduction - How to Pass The Google Adwords Exam in 1 day!
- Google Ads Certification Training - Google Ads Fundamentals
- Practice exam - Google Ads Search Certification - 50 Sample Questions
- Official exam - Detailed Exam Overview
- Promote Your Certification - 5 Ways to Promote Your Google Certification
The certification course is taught by Daragh Walsh, an experienced Udemy instructor who has taught over one million students. The cost of this course is usually $149.99 however, as of May 2021, the course is being offered at an 89% discount for just $15.99.
Best for Google Analytics : Google Analytics Academy
Who better to teach you about Google Analytics than Google and its team of experienced instructors? We chose the Google Analytics Academy because it offers a range of beginner and intermediate courses all for free.
Access to Google Analytics help community
Not very comprehensive
The Google Analytics Academy takes our top spot as the best for Google Analytics because it offers a range of courses to meet the demand and skill level of a breadth of users. Not to mention, all of the courses are free of charge.
The Google Analytics Academy offers courses for those who are brand new to Google Analytics up to power user courses for those more familiar with all that the platform has to offer. Courses are all taught online and take approximately four to seven hours to complete.
While no experience is needed to take the Google Analytics for Beginners course, some familiarity with Google Analytics is necessary for the more advanced courses such as Google Analytics for Power Users. Of course, if you take the courses in sequence, you will develop the skills needed for the more advanced classes as you go.
To access and participate in the courses, you will need an internet-enabled device as well as access to a Google Account. To watch the video content, you will need Google Chrome, Firefox, or Safari browser. For those interested in earning a certificate of completion, a score of 80% or higher is required on each assessment.
Best for UX Design : Google UX Design Professional Certificate
The Google UX Design Professional Certificate by Coursera is the winner for the best Google certification course for UX design because it provides you with all the skills needed to start a career in UX design in just six months.
Earn a professional certificate
Create a UX design portfolio
Longer than other certificates
Only offered in English
If a career in UX design is intriguing to you, then the Google UX Design Professional Certificate offered by Coursera is worth checking out. It’s our choice for the best Google certification course because it doesn’t require a degree or experience but will teach you everything you need to get an entry-level job in UX design in less than six months.
The Google UX Design Professional Certificate is offered completely online. While the certificate will take approximately six months to complete if you can commit 10 hours per week, it is self-paced. This means you can invest as much or as little time into the certificate course as you want.
The certificate program is broken down into seven courses that cover the following topics:
- Foundations of User Experience (UX) Design
- Start the UX Design Process: Empathize, Define, and Ideate
- Build Wireframes and Low-Fidelity Prototypes
- Conduct UX Research and Test Early Concepts
- Create High-Fidelity Designs and Prototypes in Figma
- Responsible Web Design in Adobe XD
- Design a User Experience for Social Good & Prepare for Jobs
This course includes over 200 hours of instruction as well as hundreds of practice-based activities and assessments. The goal is to simulate real-world UX design scenarios to prepare you for success in the workplace. The content is presented through a mixture of videos, readings, assessments, and hands-on activities.
Within this course, you will also learn to use different design tools including Figma and Adobe XD. In learning these programs you will start to put together a portfolio that will include three-course projects which are good enough to show to potential UX employers. The course costs $39 per month and comes with a seven-day free trial.
Best for Google AI : Google AI
Elements of AI offered through Google Digital Garage is our pick as the best Google AI certification course is because it’s free and accessible to anyone with no complicated math or programming experience required.
No math or programming experience required
No video content
Issues with some mobile devices
The Elements of AI course is a free online course that was created in 2018 by Reaktor and the University of Helsinki to empower people to learn about AI. Over 650,000 students have signed up for Elements of AI in over 170 countries. The course effectively demystifies the topic of AI by defining what it is and how it can affect your job, life, and future.
Elements of AI is a self-paced course that is one of the courses listed in the Google Digital Garage. It is made up of six modules and takes approximately 30 hours to complete. This is a beginner-level course so there are no complicated math or programming requirements necessary to start.
If you want to succeed in this course and earn your certificate, you will need to put in some work to understand the content. It is recommended that you study with a group of friends or an online community and that you participate in the online discussions.
To achieve your certificate, you will need to complete at least 90% of the exercises and get 50% of the exercises right. The exercises include multiple choice quizzes, numerical exercises, and short answer questions.
The Beginner exercises can be completed with a mobile device, but the programming exercises in the Intermediate and Advanced levels require the use of a computer.
Our winner for the best overall Google certification course is the Google Project Management: Professional Certificate offered by Coursera. It wins our top spot because within six months a learner with no degree and no experience can obtain the skills necessary to get an entry-level job in the project management field.
Compare the Best Google Certification Course
|Google Project Management: Professional Certificate Best Overall||Online||Videos, readings, quizzes, assignments||$39 per month||6 months (10 hours per week)||Beginner|
|Fundamentals of Digital Marketing Best Overall||Online||Self-paced video tutorials||Free||40 hours||Beginner|
|Google IT Support Professional Certificate Best IT Support||Online||Videos, assessments, hands-on-labs||$39 per month||6 months (10 hours per week)||Beginner|
|Google AdWords Certification Best for Google AdWords||Online||Video, articles||$149.99 (typically on sale)||1 day||Beginner|
|Google Analytics Academy Best for Google Analytics||Online||Self-paced video tutorials||Free||4 to 7 hours per course||Beginner to Intermediate|
|Google UX Design Professional Certificate Best for UX Design||Online||Self-paced, video, readings, assessments, hands-on activities||$39 per month||6 months (10 hours per week)||Beginner|
|Google AI Best for Google AI||Online||Self-paced readings, exercises, resources||Free||About 30 hours||Beginner to Advanced|
How to Choose the Best Google Certification Courses
When choosing the best Google certification course, consider your interests and skills as well as the amount of time and money you are willing to invest. Here are some things to take into account when choosing a Google certification course.
- Experience: What level of experience is required to take the Google certification course. Many on this list are for beginners and don’t require a degree or any previous experience.
- Learning style: How do you learn best? Do you prefer a self-paced course that you can fit in during your spare time? Or, do you thrive in a more interactive classroom environment?
- Career choice: Do you want to boost your skills so you can advance your career in your current field, or are you looking to obtain new skills so you can make a career shift?
- Time investment: Consider the amount of time you are willing to invest in the certificate program. Are you looking for something you can achieve in a few hours or are you able to commit to a period of six months or more?
- Budget: How much can you afford to invest in a Google certification program? While some courses will cost you hundreds of dollars, there are also many free options.
Frequently Asked Questions
Is It Worth Getting a Google Certification?
A Google certification can help you acquire the skills needed to find a job or make a career change. Since many Google certification courses are free, the only investment required from you is time and effort. The value you get from a Google certification course will correlate with the amount of time and effort you put into it.
Having a Google certificate can increase your job potential and/or salary potential. For instance, the Google IT Professional Certificate offered by Coursera reports that since the certificate launched in 2018, 82% of the course graduates have reported a positive career outcome like a new job, promotion, or a raise within just six months. Google reports that the average salary for entry-level roles across the Google certificate fields to be $63,600.
What Types of Jobs Can You Get with a Google Certification?
There are many Google certifications available to help you prepare for a variety of different jobs including:
- IT Support
- Data Analytics
- Project Management
- UX Design
- Android Development
Whether you already have experience in an area or you are completely new, Google offers certificate programs to meet different needs. The type of job you will be qualified for after achieving a Google certificate can depend on many factors including:
- The type of certificate program (e.g. professional certificate)
- The format of the certificate program (e.g. online vs. in-person)
- The time investment in the certificate program
- If you have previous job experience in the field
What Is the Typical Format of a Google Certification Course?
The format of a Google certification course can vary based on the course provider and the type of content being taught. While all of the Google certification courses on this list are taught online and are self-paced, there are other methods to meet your learning preferences.
Many courses combine video tutorials with readings or hands-on activities. Other courses, such as the Elements of AI certification course, do not include video tutorials and instead use a combination of readings and exercises.
When reviewing Google certification courses, we considered many variables including the course content, course delivery, and whether it is likely that the skills acquired could land you an actual job upon graduation.
We also assessed the course ratings and reviews and factored in the time commitment and cost associated with the different Google certification courses.