Business Reference Letter Examples

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A business reference is a recommendation provided on behalf of a client, vendor, or other business associate or contact. You may be called upon to provide a business reference letter to verify the quality of a contract company’s work to a new client. Read on for examples of how to write a business referral letter.

The reference you write might recommend the business to other clients, or, in general, provide an endorsement of a contact for business purposes. It’s important to be honest in your assessment of the company’s offerings – don’t agree to write one if you haven’t had a good experience with the company.

What to Include in a Business Reference Letter

A reference letter can be sent via post or email, and should maintain a professional appearance, tone, and formatting. A traditional, “snail mail” business letter should begin with your contact information and the contact information of the person to whom the recommendation is being sent.

When sending an email, include “Reference” or “Recommendation” in the subject line, in addition to the company’s or person’s name. This will help to ensure that the recipient instantly realizes the content of your message and opens it for review.

Begin with an appropriate salutation, and end with a professional close. The body of your letter should provide information and detailed examples of the high quality of the product or service you have been provided. You should also mention how pleased you were with the work and offer to elaborate on or clarify any points.

Examples of Business Reference Letters

The following are examples of business reference letters recommending the services provided by a company or individual. They can be used to help you create your own letters, but be sure to tailor them to your specific situation. Download the letter template (compatible with Google Docs and Word Online), or read the text version below.

business reference letter examples
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Business Reference Letter Example (Text Version)

Your Firstname Lastname
Your Title
Your Business Name
Your Business Address
Your City, State Zip Code


Firstname Lastname
Business Name
City, State Zip Code

Dear Ms. Lastname,

It is with much enthusiasm that I am writing to recommend the services of the Sparkleshine Cleaning Service.

I have been using Sparkleshine to clean my offices for the past five years and have always been completely satisfied with their performance. They do an excellent job, are always punctual, and offer the most competitive rates in town.

We have also hired them on occasion for extra jobs, such as cleaning after a move, cleaning the Venetian blinds, deep cleaning the kitchenette, etc. They have been very reasonably priced, and always do exactly what we ask of them.

I'm happy to recommend the services of Sparkleshine. If you have any questions, please feel free to contact me.


Your signature (hard copy letter)
Firstname Lastname

Email Business Reference Example #1 (Text Version)

Subject: Stephen Davison Reference

Dear Ms. O’Malley,

I have been acquainted with Stephen Davison for three years, in his capacity as a web designer for my small business. He completely overhauled my website and has been responsible for its ongoing maintenance and search engine optimization as well.

Stephen’s design and optimization, I believe, are largely responsible for the dramatic increase in traffic to my site, and for the resulting increase in profits for the business. He is easy to work with, thinks creatively, and effectively communicates his ideas. He has been a true game-changer in identifying and enhancing the areas of my website that weren’t performing as well as they could have, and thus he has my highest endorsement.

If you have any additional questions or need clarification, please feel free to contact me.

Best regards,

Tawny Birkenstock

Email Business Reference Example #2 (Text Version)

Subject: Reference for Kip’s Kennels

Dear Mr. Small,

As a dedicated pet owner, I searched long and hard for a kennel where I felt comfortable leaving my precious companions. After doing plenty of research, and visiting several other kennels in the area, I found Kip’s Kennels about two years ago. My pets haven’t been boarded anywhere else since.

The staff at Kip’s is knowledgeable, courteous, and friendly. They truly care about every pet as they do their own, and the facility is always spotless. Unlike most of the kennels in our area, they also offer daily updates via email or text to reassure you while you are separated from your pet.

I highly recommend Kip’s Kennels to care for your pets while you are out of town. If you have any further questions or would like to speak with me about my experience, please feel free to contact me.


Tom Sparks