Referral Thank You Letter Example and Writing Tips

thank you with pen

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Businesses often run on referrals. If someone refers a client to you, make sure to send them a thank you note to let them know how much you value the support. Not only is acknowledging their help polite, but it will also encourage them to refer clients to you in the future.

You can send your thank you as an email or a hard copy. If you are sending an email thank you message, there is no need to include your return address or your contact's address Instead, list your contact information in your signature.

Here is a sample thank you letter to send to someone who referred a client to you. While this note offers a discount, that's not essential. Simply expressing your gratitude is sufficient.

Client Referral Thank You Letter

This is an example of a referral thank you letter. Download the referral thank you letter template (compatible with Google Docs and Word Online) or see below for more examples.

Screenshot of a referral thank you letter example
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Client Referral Thank You Letter Example (Text Version)

Antonia Montego 
123 Main Street 
Anytown, CA 12345 

September 1, 2018

Harold Mann 
Chief Web Officer 
Internet Data Solutions 
123 Business Rd. 
Business City, NY 54321

Dear Mr. Mann,

Thank you for referring Joe Dalton to me for web design services. The Dalton Agency is a prestigious firm, and I truly appreciate your confidence in my abilities. As you know, their web presence has been very limited up to this point, and Mr. Dalton has expressed interested in making it a much more important part of the business.

I am excited about the opportunities and challenges he has offered me and am confident that he will be satisfied with my work.

By way of thanks, I would like to offer you a discounted package for the next update of your website.

If there is anything else I can do for you, please let me know.

Best regards,

Antonio Montego

Tips for Sending a Client Referral Thank You Letter

  • The sooner, the better. In general, you should send thank-you notes with 24 hours of whatever inspired you to send them, whether that’s a client referral or a job interview or a professional reference. Sending a note right away emphasizes your gratitude, reinforces the behavior you’d like to see from the recipient, and doesn’t tax your memory. You might think you won’t forget this tremendous favor, but life is busy. You’re more likely to remember the details if you convey your thanks right away.
  • Be specific. Thank-you notes mean more when they’re personal. That means including as much information about this particular interaction as possible. Don’t make the recipient wonder if you’re writing from a template. (This is especially important when you are, in fact, writing from a template.)
  • Keep it short and simple. Less is more when it comes to thank-you notes of all kinds. This is especially the case when it comes to thank-you notes sent via email – online readers have short attention spans and will scan quickly for the gist. In any case, there’s no need to write a long, complicated note – a few paragraphs of genuine thanks will do. Few people send thank-you notes these days; for example, less than 4 percent of job applicants do so. The fact that you’re sending a note at all will likely make a big impression on your client.
  • Check for typos. Have a trusted friend check your note or email before you send it. The best person to do this for you is someone who’s good at catching mistakes and will devote the time to making sure you got everything right – including and especially the name of the recipient. Just about the only way in which a thank-you note can hurt you is if it contains a typo, and that’s extra true when the mistake involves the recipient’s name. Once you make a typo, it’s nearly impossible to spot on your own. Don’t take the risk; enlist the proofreading services of an eagle-eyed friend and make sure your thank-you note has the desired effect. 

Thank You Letter Writing Tips

You should also learn how to write a thank you letter including who to thank, what to write and when to write an employment-related thank you letter. You should also familiarize yourself with the following types of letters: Thank you for job interview, internship thank you letter, thanks for the informational interview, thanks for help, and a variety of additional interview thank you letter samples.