What Is a Code of Conduct?
A Code of Conduct is a written collection of the rules, principles, values, and employee expectations, behavior, and relationships that an organization considers significant and believes are fundamental to their successful operation.
A Code of Conduct enumerates those standards and values that make an organization remarkable and that enable it to stand out from similar organizations. The Code of Conduct is named by an organization to reflect the culture that is present in the organization and to make a statement that all employees and other stakeholders hear.
The written code of conduct provides guidance for employees, customers, and any other stakeholders as to what is deemed most significant, valued, and desirable in relationships, interactions, and the organization's worldview.
The Purpose of the Code of Conduct
While Code of Conduct is a popular title for this written document and its series of expectations, other companies call it their Code of Business Ethics, Code of Ethical Business Conduct and Code of Ethics and Standards. The last is popular in professional associations.
No matter what an organization calls it, the Code of Conduct serves as a framework for ethical decision making within an organization. The Code of Conduct is a communication tool that informs internal and external stakeholders about what is valued by a particular organization, its employees, and management.
The Code of Conduct is the heart and soul of a company. Think of a Code of Conduct as an in-depth view of what an organization believes and how the employees of an organization see themselves and their relationship with each other and the rest of the world. The Code of Conduct paints a picture of how employees, customers, partners, and suppliers can expect to be treated as a result.
Development of the Code of Conduct
All sorts of organizations develop a Code of Conduct. Companies develop a Code of Conduct to promulgate principles and ethics that will make them attractive to customers, employees, and other stakeholders.
Non-profits create a Code of Conduct for these reasons and to ensure that employees and clients understand and trust their mission of service. Professional associations develop a Code of Conduct for similar reasons and to suggest standards for ethical behavior across an entire industry and in the professional behavior of its members. The Code of Conduct should drive all interactions and representations.
Codes of Conduct Earn Fame for Their Companies
Several examples of a Code of Conduct were so powerful in guiding the behavior, standards, and ethics of an organization that they became famous in and of themselves.
At Johnson & Johnson, for example, Robert Wood Johnson, company chairman from 1932 to 1963 and a member of the organization's founding family, wrote their famous Credo in 1943.
The IBM Code of Conduct offers extensive descriptions of each principle so people and employees will understand clearly the company's expectations.
Code of Conduct for an Organizations' Suppliers
A Code of Conduct can also be a document that details an organization's expectations and requirements of its vendors, suppliers, and partners. Also commonly called a supplier code of ethics, the Code of Conduct lays the groundwork for the organization's relationship with its partners.
For example, Apple's (and the Electronics Industry's) Supplier Code of Conduct states that "Apple is committed to the highest standards of social and environmental responsibility and ethical conduct. Apple’s suppliers are required to provide safe working conditions, treat workers with dignity and respect, act fairly and ethically, and use environmentally responsible practices wherever they make products or perform services for Apple."
Another frequent component of the Code of Conduct for suppliers is that they are discouraged from offering gifts to employees who, by their Code of Conduct, are unable to accept them lest there be any questionable use of their services.
Develop and Integrate the Code of Conduct
A Code of Conduct is written by a senior leadership team; developed by a cross-section of employees from various functions; or designed by organization development, corporate communications, marketing, supplier relationships, and/or Human Resources staff, depending on the organization and its internal mode of operation and management style.
A Code of Conduct that is developed either by a powerful, esteemed executive, often also the owner, or by a cross-section of employees sans such an executive's influence, is easier to incorporate and integrate. It is more likely to affect the actual beliefs and operation of an organization.
The Code of Conduct will more likely achieve full implementation and integration within the organization when more stakeholders are actively involved in its creation. Employee involvement creates employee ownership which is the soul of an organization's implementation of a Code of Conduct.
Like the process recommended for the development, alignment, and communication of an organization's values or the integration of a strategic plan, participation contributes to the successful integration of a Code of Conduct. Use these same recommended steps for your process to develop your Code of Conduct.
Disseminate the Code of Conduct
A Code of Conduct is published and disseminated to its employees, and to existing and potential stakeholders such as members of the board of directors, customers, partners, vendors, suppliers, potential employees, and the general public. It is the image that the company wants to convey to these stakeholders about who the company is and what these stakeholders can expect in terms of value-driven treatment.
Frequently posted on the organization's website and in their annual report to shareholders, the Code of Conduct is both an internal commitment to a standard of behavior and beliefs and a public declaration of the organization's position on a set of standards, values, principles, and beliefs
See Codes of Conduct Examples
Here are several remarkable examples of codes of conduct, that are available online, to provide guidance as you develop your employee and company code of conduct.
- Alphabet's (Google's) Code of Conduct
- Coca-Cola Code of Business Conduct
- Coca-Cola Company Code of Business Conduct