Cover Letter Example with a Value Proposition

How to Showcase Your Bottom Line Value in Your Cover Letter

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In the business world, value propositions are set up for products and services. Value equals benefit minus costs. When relating this concept to people, however, it's a little more complicated. To get in the right mindset, think of yourself as the product or service and your potential employer as the customer.

You have something to offer in terms of your skilled work and the employer has costs associated with you like pay, benefits, vacation time, etc.

While your value is not as easily assessed as if you were, say, a juicer, so make it easy for your potential employer.

That's where a personal value proposition comes in. Your value proposition is a short and powerful statement that shows the specific value you bring and why you are qualified for a job. It can be combined with a traditional cover letter to show readers, at a glance, your top qualifications and accomplishments.

How to Create a Value Proposition

A value proposition accomplishes a few things. It sets you apart from your competition; it shines a light on your skills and how they can be applied; it fills in any gaps after an interview. To write one, focus on answering these three questions:

  1. In what way will the company benefit financially by hiring you? Focus on the bottom line, not just on your skills.
  2. How can the company benefit from your experience? Use facts and situational examples to convey your answer.
  1. How are you unique and different from other candidates? Think outside of your skills and experience. Remember the old adage that employers want to hire the person they'd rather be stuck with in an elevator or have to spend ten hours with at the airport. Do you volunteer? Climb mountains? Speak several languages? Showcase what makes you unique as a person rather than an employee.

    Sample Cover Letter with Value Proposition

    Here is an example of a cover letter that includes some aspects of a value proposition letter.

    Dear Mr. Smith,

    With over 15 years of experience in public relations and event planning, I am an ideal candidate for the position of Event Planner at XYZ Planning Services. I would bring your company a record of planning hundreds of successful large-scale corporate events that have saved my clients money while ensuring their satisfaction.

    I have worked as an event planner at ABC Consulting for the past five years, advancing through three separate promotions as a result of  my ability to achieve cost-effective and quality results for my clients. Here are some of the high-level achievements:

    • Planning large-scale events 10% under budget with my skills in financial and contract management;

    • Maintaining strong professional relationships with over 200 vendors in catering, venues, attire, and more;

    • Achieving over 95% client satisfaction.

    I would love the opportunity to bring these skills and experiences to XYZ Planning Services. I have enclosed a list of references, and will call next week to discuss how I can contribute to your company. Thank you so much for your consideration.


    [First Name Last Name]