Communications Cover Letter Writing Tips
Take a look at these communications cover letter examples to get an idea of how to construct a professional letter that will effectively sell your credentials to a hiring manager. Given that you are applying for a position requiring excellent communication skills, it's especially important to write a compelling cover letter showcasing these abilities! In addition, ensure that each letter is customized for a particular job, highlighting your relevant skills and experience as they relate to each position you are applying for.
What to Include and Emphasize in Your Cover Letter
Point to leadership roles and advanced skills right at the beginning of the cover letter to catch your reader's attention right from the get-go. “I am writing in response to the Communications Manager position you have advertised” doesn't say much. “I think my experience securing international press coverage for large healthcare clients makes me well suited for the Communications Manager position that has opened with XYZ Corporation” grabs attention. Use the company's job description to identify and call out your relevant skills.
Show that you’ve done your homework in researching the company you’re applying to by referring to their mission statement or other information you’ve discovered about them. “As Assistant Communications Manager at ABC Company, I helped to introduce the theme of “Global Responsibility” to our branding, inspired in large part by how your executive leadership at XYZ Corporation has championed corporate philanthropic commitment to international relief efforts.”
Offer quantitative examples to demonstrate your achievements. Employers love to see bottom line results. Did you increase your predecessor’s PR placements by 50 percent? Increase web traffic to your previous employer's website by 40 percent? Raise $1.5 million in donated funds for a non-profit organization? Illustrate your accomplishments with numbers--math makes your point!
Illustrate your strengths with detailed descriptions. Don't describe yourself as a team player or people person—these terms are cliched and overused. Instead, go for detailed descriptions like, "I'm a seasoned communicator with experience working on international PR campaigns to convey a cohesive brand across all marketing channels."
Follow that up with a concrete example: "For instance, when I worked on rebranding the marketing for our largest healthcare client, I coordinated communication throughout the client's international offices to create unified media materials."
What to Avoid
Don't repeat your resume. Your cover letter should enhance your resume, showcasing the high points and painting a richer picture of who you are. Additionally, while a resume is straightforward, a cover letter should have some flair and a personal touch along with a tone that's warm and speaks directly to your reader. Focus the cover letter on the employer’s needs, not your own. Cover letters are essentially marketing documents, and in writing one you should think of yourself as engaging in a needs-based sales tactic.
What are the needs of the employer, and how can you fulfill those needs?
Try to limit your use of the pronoun “I” – four or five instances in the entire cover letter is ideal. Your goal is to capture the employer’s serious interest by advertising what it is you can do for them – not by telling them what you yourself “want” from them as a job provider.