Creative Thinking Definition, Skills, and Examples

Image by Melissa Ling © The Balance 2019 

What is creative thinking, and why is it important in the workplace? Most people associate creativity with artistic tasks such as writing a novel, painting a picture, or composing music. While these are all creative endeavors, not all creative thinkers are artists. Many jobs require creative thinking, including positions in the worlds of business and science.

Creativity simply means being able to come up with something new. Therefore, creative thinking is the ability to consider something – a conflict between employees, a data set, a group project – in a new way. Employers in all industries want employees who can think creatively and bring new perspectives to the workplace.

It's important to share your creative thinking skills with prospective employers. Be sure to highlight in your job applications your ability to think creatively. To do this, you first need to recognize your own creativity.

What is Creative Thinking?

Creative thinking means looking at something in a new way. It is the very definition of “thinking outside the box.” Often, creativity in this sense involves what is called lateral thinking, or the ability to perceive patterns that are not obvious. The fictional detective Sherlock Holmes uses lateral thinking in one famous story when he realizes that a dog not barking is an important clue in a murder case.

Creative people have the ability to devise new ways to carry out tasks, solve problems, and meet challenges. They bring a fresh, and sometimes unorthodox, perspective to their work. This way of thinking can help departments and organizations move in more productive directions. For these reasons, they are extremely valuable to a company.

Some people are naturally more creative than others, but creative thinking ability can be strengthened with practice.

You can develop creative thinking skills by solving riddles, being aware of (and letting go of) your assumptions, and through play. Play connotes anything unstructured and relaxing, such as walking or daydreaming.

If there is someone in your industry who is known for being creative, you might to try to connect with that person and ask for an informational interview, or ask to job shadow him or her for a day. Watching someone work in creative ways can help you learn to be more creative yourself.

Creative Thinking and the Job Search

Some job descriptions state that creative thinking is required for the position. However, many employers want creative thinkers even though they haven't articulated it. In either case, think about how your creative nature has helped you in the past and how it might be an asset in the job you're seeking.

One way to highlight your creative thinking is in your application materials.

In your resume and cover letter, consider including keywords that demonstrate your creativity, such as “fresh” and “innovative.” In your cover letter (and even in the “Employment History” section of your resume), include one or two specific examples of times your creative thinking added value to your employer.

For example, perhaps you came up with a creative way to save your department money, or maybe you developed a new filing system that increased efficiency.

Also come to your interview prepared with specific examples of how you're able to demonstrate your creativity, just as you would with any other skill. This is especially important if the job description lists creativity or creative thinking as a requirement.

If you're looking for creative opportunities as a means of personal fulfillment, you can find satisfaction in surprising places. Any job that allows you to put your own spin on your work will end up being and feeling creative.

Top Creative Thinking Skills


Before thinking creatively about something, you first have to be able to understand it. This requires the ability to examine things carefully to understand what they mean. Whether you are looking at a text, a data set, a lesson plan, or an equation, you need to be able to analyze it first.


Creativity involves thinking of things in a novel way within the context in question. You have to set aside any assumptions or biases you may have, and look at things in a completely new way. By coming to a problem with an open mind, you allow yourself the chance to think creatively.

Problem Solving 

Employers don’t simply want to hire creative people because they are impressive. They want creative employees who will help them to solve work-related issues. Therefore, when applying for jobs, highlight your ability not only to think creatively, but to use your creativity to solve important problems.


This might seem counterintuitive: aren’t creative people known for being somewhat disorganized? Actually, organization is an important part of creativity. While you might need to get a bit messy when trying out a new idea, you then need to organize your ideas so that other people will be able to understand and follow through with your vision. Being able to structure a plan of action with clear goals and deadlines is vital.


People will only appreciate your creative idea or solution if you can communicate it effectively to the people you work with (or to your clients or vendors). Therefore, you need to have strong written and oral communication skills.

You also need to be able to understand a situation fully before thinking creatively about it. Therefore, you also need to be a good listener. By asking the right questions and understanding the problem, you can come up with a unique solution.

Examples of Creative Thinking

Opportunities for creative thought in the workplace vary from the obvious artistic position to the highly technical one. Generally, anything that involves an “Aha” moment is considered creative. Here are some examples of how to display creative thinking in different jobs.

Artistic Creativity 

You don't have to be an artist for your work to have an artistic element. Perhaps you arrange retail displays for maximum impact, or shape the path of an enticing hiking trail. Other artistically creative tasks might include designing logos, writing advertising copy, creating the packaging for a product, or drafting a phone script for a fundraising drive.

  • Composing a new fundraising script for volunteers
  • Composing dialogue for a television or radio commercial
  • Creating an exam to test student knowledge
  • Creating packaging for a product
  • Designing a logo
  • Devising a lesson plan that will engage students
  • Proposing a new look for a clothing line
  • Writing compelling copy for a print or online advertisement

Creative Problem-Solving 

Creative problem-solving stands out as innovative. A creative problem solver will find new solutions rather than simply identifying and implementing the norm. You might brainstorm new ways to cut energy use, find new ways to cut costs during a budget crisis, or develop a unique litigation strategy to defend a client. These all entail creative thinking on your part.

  • Brainstorming at a staff meeting to set a strategy for the next year
  • Brainstorming ways to cut energy use
  • Coming up with new procedures to improve quality
  • Devising a more efficient way to process travel reimbursements
  • Identifying ways to cut costs during a budget crisis
  • Increasing staff productivity by devising performance incentives
  • Restructuring a filing system to facilitate easier retrieval of information
  • Suggesting new ways of communication to alleviate marital conflict
  • Suggesting a way to improve customer service

Creativity in STEM 

Some people think of science and engineering as the exact opposite of art and creativity. However, the converse is true. The field of STEM (science, technology, engineering, and math) is highly creative. For example, designing a more efficient assembly line robot, writing an innovative new computer program, or developing a testable hypothesis, are all highly creative acts.

In fact, the history of science and technology is filled with projects that did not work, not because of errors in technique or methodology, but because people remained stuck in their assumptions and old habits. The STEM field needs radical creativity in order to flourish and grow.

  • Constructing a research model to test a hypothesis
  • Devising a computer program to automate a billing process
  • Devising a social media platform for a cell phone
  • Identifying new ways to increase the number of blood donors
  • Proposing behavioral changes for a patient who is overweight
  • Redesigning machinery on an assembly line to enhance productivity

Key Takeaways

Share Your Skills in Your Resume: Highlight your most relevant creative thinking skills in your resume job descriptions and skills section.

Include Skills in Your Cover Letter: Include examples of creative thinking in your cover letter, matching your skills to the employer's job requirements.

Mention Your Skills in Job Interviews. When you're interviewing, share stories that include how you've used creative thinking at work.

Article Sources

  1. Psychology Today. "What Is Creativity?," Accessed Oct. 6, 2019.

  2. Northeastern University. "The Importance of Creativity in Business," Accessed Oct. 6, 2019.

  3. "Creativity is the Secret Sauce in STEM," Accessed Oct. 6, 2019.