Important Digitial Media Skills That Employers Value
With the phenomenal growth of the internet over the last decades has come an equally revolutionary growth in the number of jobs available for writers, illustrators, and videographers within the digital media industry. There’s really never been a better time for creative artists with solid digital media skills to find employment, since the public’s appetite for new information presented in unique and original ways is voracious.
Jobs Which Require Digital Media Skills
The types of jobs you can apply for with digital media skills are numerous, and the list just keeps on growing. Digital media job titles include: social media manager, web content manager, multimedia specialist, digital media specialist, content test specialist, game designer, media planner, blogger, digital engagement specialist, brand coordinator, content coordinator, content writer, graphic designer, digital content editor, social media communications strategist, digital photographer, public relations specialist, broadcast news analyst, technical writer, and marketing coordinator.
How to Include Skills on Your Resume
When you create a resume and accompanying cover letter for a job application for a digital media position, you’ll need to incorporate as many industry-specific “keywords” as possible into your text. Many employers scan job applications digitally, using automated applicant tracking systems that are programmed to give priority to particular keywords.
Using bountiful keywords to describe your digital media skills works the same way as adding tags to a WordPress article or blog – these terms are easily spotted by parsing systems and ensure that your resume earns a high “placement” among its competitors.
Digital Media Skills List
Here's a list of digital media skills for resumes, cover letters, job applications, and interviews. Required skills will vary based on the job for which you're applying, so also review our list of skills listed by job and type of skill.
Communication Skills: In any digital media role, you’ll need to call upon strong oral and written communications talents to convey information and build relationships with target audiences and clients.
- Client Relations
- Client Services
- Collaborating with Creative and Account Teams on Campaigns
- Drafting Copy for Websites
- Establishing and Maintaining Contacts with Media Professionals
- Interviewing Staff, Experts, and Witnesses for Stories
- Managing Relationships with Vendors
- Pitching Story Possibilities to Editors
- Presenting Proposals to Colleagues
- Social Media
Content Management Skills: Content Management (running a website or blog) requires a very versatile skillset – not only must you be able to write and edit digital content, but you’ll also need solid analytical and planning skills, some knowledge of marketing and web metrics, and the ability to spot and capitalize upon emerging trends.
- Content Management Systems (CMS)
- Content Programming
- Content Promotion
- Content Strategy (the way marketers choose and incorporate digital content to engage consumer interest and spread brand awareness)
- Generating Content for Social Media Outlets (these outlets may include Facebook, LinkedIn, Twitter, Instagram, Pinterest, YouTube, Tumblr, and Google+)
- Image Management
- Planning Strategy for Websites and Social Media
- Project Management
- Representing Content Visually
- Selecting Content to Feature
Marketing Skills: The world-wide Web has completely changed the landscape of business-to-consumer and business-to-business marketing. Gone is the age where companies could rely solely upon print, broadcast, direct mail, and telemarketing strategies to advertise their products and services. Instead, digital marketing specialists must be adept in search engine marketing (SEM), search engine optimization (SEO), Social Media Marketing (SMM), and email marketing.
- Analyze Media Alternatives
- Brand Positioning
- Brand Strategy
- Business Storytelling (a strategy to increase brand awareness and loyalty among consumers by providing them with compelling storylines about your business and products)
- Closing Media Deals
- Digital Marketing
- Digital Media Testing
- Digital Production
- Digital Strategy
- Documenting Rights and Clearances for Digital Content
- Email Marketing
- Identifying Target Audiences for Ads
- Social Advertising
Technical Computer Skills: Here are a few of the most common software programs and technical skills that employers list in their job advertisements for digital media specialists.
- Adobe Analytics (a tech solution that empowers marketers to measure and analyze the reach of their marketing campaigns)
- Adobe Creative Cloud (compiled of Adobe desktop and mobile apps including Photoshop, Lightroom, InDesign Illustrator, Illustrator Draw, Adobe Stock, Typekit, Adobe Muse, Dreamweaver, and Premiere Pro)
- Adobe Illustrator
- Evaluating Emerging Digital Technology Tools
- Facility with Campaign Management Software
- HTML (HyperText Markup Language, the code used to create digital web pages and hyperlinks)
- Microsoft Access
- Microsoft Excel
- Microsoft Office Skills
“Soft” Skills: Whether you work in a business or a home office as a digital media specialist, you’ll need to demonstrate the following abilities in order to ensure that digital content development cycles remain on track.
Website and Graphic Design Skills: Basic (or, better yet, advanced) website development and graphic design skills are sought-after competencies in digital media job candidates.
- Animating Web Pages
- Creating Interactive Charts, Graphs, and Maps
- CSS (Cascading Style Sheets. These describe how HTML elements, such as layout, colors, and fonts, will present on web pages)
- Incorporating Video with Text
- Implementing Tracking Codes
- Integrating Interactive Elements with Websites (these can include chat rooms, discussion forums / message boards, contact forms, order forms / shopping carts, and appointment calendars)
- Operating Digital Video Cameras
- Programming Web Pages
- Usability Testing
Web Analytics Skills: These are the skills required to help guarantee that the digital content you produce remains competitive and captures top rankings on search engines.
- Analyzing Ratings Data in Light of Target Demographics
- Analyzing Viewer and User Patterns to Designate Ad Placement
- Analyzing Visitor Patterns
- Assessing Ongoing Campaign Performance
- Detecting Emerging Trends with Ratings that Might Supersede Longer Term Averages
- Google Analytics (a web analytics service provided by Google that tracks and reports website traffic)
- Interpreting Numerical Data
- Search Engine Optimization (SEO) (how to make websites show up in the results of online searches)
- Tracking Viewer / Visitor Statistics for Digital Entities
- Web Metrics