Digital Media Skills List and Examples

digital cloud
••• John Lamb / Digital Vision / Getty Images

With the phenomenal growth of the internet over the last decades has come an equally revolutionary growth in the number of jobs available for writers, illustrators, and videographers within the digital media industry. There’s really never been a better time for creative artists with solid digital media skills to find employment, since the public’s appetite for new information presented in unique and original ways is voracious.

Jobs Which Require Digital Medical Skills

The types of jobs you can apply for with digital media skills are numerous, and the list just keeps on growing. Digital media job titles include: social media manager, web content manager, multimedia specialist, digital media specialist, content test specialist, game designer, media planner, blogger, digital engagement specialist, brand coordinator, content coordinator, content writer, graphic designer, digital content editor, social media communications strategist, and digital photographer, public relations specialist, broadcast news analyst, technical writer, and marketing coordinator.

How to Include Skills on Your Resume

When you create a resume and accompanying cover letter for a job application for a digital media position, you’ll need to incorporate as many industry-specific “keywords” as possible into your text. Many employers scan job applications digitally, using automated parsing systems that are programmed to give priority to particular keywords. Using bountiful keywords to describe your digital media skills works the same way as adding tags to a WordPress article or blog – these terms are easily spotted by parsing systems and ensure that your resume earns a high “placement” among its competitors.

Digital Media Skills List

Here's a list of digital media skills for resumes, cover letters, job applications, and interviews. Required skills will vary based on the job for which you're applying, so also review our list of skills listed by job and type of skill.

A - D

  • Ability to Meet Deadlines
  • Adobe Analytics (a tech solution that empowers marketers to measure and analyze the reach of their marketing campaigns)
  • Adobe Creative Cloud (compiled of Adobe desktop and mobile apps including Photoshop, Lightroom, InDesign, Illustrator, Illustrator Draw, Adobe Stock, Typekit, Adobe Muse, Dreamweaver, and Premiere Pro)
  • Adobe Illustrator 
  • Analyze Media Alternatives
  • Analyzing Ratings Data in Light of Target Demographics
  • Analyzing Viewer and User Patterns to Designate Ad Placement
  • Analyzing Visitor Patterns
  • Animating Web Pages
  • Assessing Ongoing Campaign Performance
  • Attention to Detail 
  • Brand Positioning
  • Brand Strategy
  • Business Storytelling (a strategy to increase brand awareness and loyalty among consumers by providing them with compelling storylines about your business and products)
  • Client Relations
  • Client Services
  • Closing Media Deals
  • Collaborating With Creative and Account Teams on Campaigns
  • Collaboration
  • Communication
  • Content Management (running a website or blog)
  • Content Management Systems (CMS)
  • Content Programming
  • Content Promotion
  • Content Strategy (the way marketers choose and incorporate digital content to engage consumer interest and spread brand awareness)
  • Creating Interactive Charts, Graphs, and Maps
  • Critical Thinking
  • CSS (Cascading Style Sheets. These describe how HTML elements, such as layout, colors, and fonts, will present on web pages)
  • Decision Making
  • Demographics
  • Detecting Emerging Trends with Ratings that Might Supersede Longer Term Averages
  • Digital Marketing
  • Digital Media Testing
  • Digital Production
  • Digital Strategy
  • Documenting Rights and Clearances for Digital Content
  • Drafting Copy for Websites

E - N

  • Editing  
  • Email Marketing
  • Engagement
  • Establishing and Maintaining Contacts with Media Professionals
  • Evaluating Emerging Digital Technology Tools
  • Facility with Campaign Management Software
  • Generating Content for Social Media Outlets (these outlets may include Facebook, LinkedIn, Twitter, Instagram, Pinterest, YouTube, Tumblr, and Google+)
  • Google Analytics (a web analytics service provided by Google that tracks and reports website traffic)
  • Handling Criticism Calmly
  • HTML (HyperText Markup Language, the code used to create digital web pages and hyperlinks)
  • Identifying Target Audiences for Ads
  • Image Management
  • Incorporating Video with Text
  • Implementing Tracking Codes
  • Interpreting Numerical Data
  • InDesign
  • Integrating Interactive Elements with Websites (these can include chat rooms, discussion forums / message boards, contact forms, order forms / shopping carts, and appointment calendars)
  • Interviewing Staff, Experts, and Witnesses for Stories
  • Java
  • Managing Relationships with Vendors
  • Metrics
  • Microsoft Access
  • Microsoft Excel
  • Microsoft Office Skills
  • Multitasking
  • Newsletters

    O - Q

    • Operating Digital Video Cameras
    • Optimization
    • Organizational
    • Photography
    • Photoshop
    • Pitching Story Possibilities to Editors
    • Planning Strategy for Websites and Social Media
    • Problem Solving
    • Proofreading
    • PowerPoint
    • Presenting Proposals to Colleagues
    • Prioritizing
    • Problem Solving
    • Programming Web Pages
    • Project Management
    • Proofreading

    R - Z