Learn How to Present a Completed Feasibility Study
A feasibility study is a thoroughly researched analysis of a plan or method. The purpose of a feasibility study is to determine and then communicate whether an action being considered is practical for a business or project.
These studies usually contain detailed information about the financial structure for the plan and an analysis of the market with regards to the proposal (if needed).
It also contains the suggested logistics for delivering a product or service, the resources you'll need, the personnel support and the organizational structure required. Presenting your feasibility study is just as important as the work you put into it.
How to Assemble Your Feasibility Study
How you present your final study is just as important as the information it contains. If you have a lot of material, organize it into a portfolio or binder. Finding information easily and quickly is important to executives, managers, lenders, and investors, so include tabs (type them if at all possible) to indicate each component in your study.
Cover letters should not be generic but should be individualized depending upon with whom you are submitting the study. Before you submit your study, have someone else proofread it for you to check for content and errors.
Typographical errors will make your study appear rushed or unprofessional, and if your descriptions and calculations do not make sense to the reader the action will be ruled unfeasible as presented.
Although you write your conclusion last, it serves as a summary of the details in your study. You can place it at the end of your document (before any exhibits and attachments), but placing it after the table of contents sets the tone and highlights key issues for the reader to be aware of before they read the rest of the study.
Components that should/can go into your complete feasibility study (in order) are:
- Cover Letter
- Cover Sheet
- Table of Contents—lists all the studies you have conducted or any appendices
- Description of Your Business—what you do, a list of products or services, and how you deliver products or services
- Feasibility Study Conclusions—what you have determined overall from your total analysis
- Market Feasibility Study—outlines the market demographics, competition, and demand
- Organizational Feasibility Study—describes the structure of the business, organization, and the internal/external business practices
- Technical Feasibility Study—an executive summary, with materials, labor, marketing, and transportation requirements
- Financial Feasibility Study—capital requirements, capital structuring, and return on investment
- (Optional) Legal Risks Feasibility Study
- Attachments (spreadsheets)
- Exhibits or Appendices (statistics, graphs, examples, literature, contracts, samples, etc.)
Points to Remember
A feasibility study is a process in which you look at an idea to see if it is "feasible"—if and how it will work. A limited or project feasibility study looks at one specific task, program, idea, or problem.
A feasibility study looks at both sides, considering the pros and cons, and troubleshoots potential problems. A feasibility study is not a business plan but serves as a foundation for starting a project or initiative.
A market feasibility study is not a marketing plan. It is designed to study markets and market potential and can be used to support or develop a marketing plan.
As you prepare to brief your study, ensure you know your subject before your presentation. Something you might consider doing also is to have some peers or your manager look your presentation over, ask questions, and help you identify any information that may be missing from it.