Francesca McLin is a financial writer with an extensive background in financial services.

• Develops investment-oriented content and analysis pieces for the financial services industry
• Helps financial advisers create compelling content

Francesca McLin wrote about prospecting and financial services for The Balance for about a year. She has an extensive background in finance and finance writing. Francesca began her career as a junior analyst at a hedge fund that targeted investments in Latin America, where she built pricing models and conducted bilingual research. She later was a financial adviser with Edward Jones and then a retirement accounts and compliance specialist with Folio Investments. She left the corporate world in 2009 to build a career as a writer and marketer in the financial services sphere, and is chief product officer at automated financial services firm Snappy Kraken.