7 Ways to Make Your Employee Benefit Presentations Fun
Strategies to Improve Benefits Communications and Live Presentations
Even though Employee Benefits is a great industry to work in, the topics can seem very dry when people are forced to sit through onboarding or open enrollment presentations. Why? The majority of benefits presentations deal with statistics, facts and other figures, which can be complex and hard to get across to the average employee. Nothing against the presenter, but when material like this is being presented, the whole meeting can quickly become boring and people simply "check out".
Live presentations are a critical aspect of regular benefits communication so you might as well learn how to rock them out the right way! By doing so, you will ensure that employees have a better grasp on the overall benefit package your company is offering, and takes advantage of as many group benefit options as possible. You want your audience excited about participating in the benefits program.
Ready to transform your employee benefit presentations from dull to brilliant? Here are some tips for making benefit informational events much more enjoyable.
#1 - Use Stellar Visuals
You should always have some great visuals ready for your employee benefits presentation. Use PowerPoint or another professional presentation software to create these visuals, which should include high-definition videos and images. Try to limit the use of graphs, pie charts and flowcharts. These will only bore and maybe even confuse your employees if too much is thrown at them at once. Include plenty of fun stock imagery and limit the words that appear on the slides. Remember, you want your audience to listen to your voice, not become overly concerned about what's on the slide.
#2 - Make Materials Interactive
In order to keep your audience enthralled with your presentation, be sure to make the presentation as interactive as possible. Have hand-outs created that everyone can follow along with during the presentation. They can also be used to take notes or write questions. Should you only be using digital media to make the presentation, offer a poll or survey for the audience to take part in during the presentation. This will keep them interested and involved. For more information after the presentation, refer employees to a copy of the company policy handbook.
#3 - Avoid Reading Directly from the Slides
If you created the presentation via PowerPoint, it is highly likely that you have content on those slides. But, whatever you do - avoid reading from the slides when presenting. When you read directly from the slides you will quickly become monotone and this puts people to sleep. Take good notes ahead of time and speak freely during the presentation, injecting emphasis and excitement into your voice. Make eye contact with the audience, utilize good body language and don’t stand in one spot for the entirety of the presentation.
Walk around, engage with your audience, and be attentive to their mood. Keep your conversation natural and let others know your expertise in this area.
#4 - Use Appropriate Work Humor
There is nothing wrong with using appropriate workplace humor during a benefits presentation. Just make sure it is clean and fun. The humor must be relevant to what you are discussing, not entirely off-topic. You can share a favorite story from your personal work experience that relates to the topic and that your audience might enjoy or could learn from. For example, a humbling event that you later laughed about. Avoid using humor that could potentially offend a group of your employees or that is racially, politically, or religiously biased.
Use visuals on your slides to emphasize the humor.
#5 - Collaborate with Peers on the Presentation
There is nothing wrong with collaborating on the presentation, with a peer or another member of your human resources team. Instead of being the lone wolf at the front of the room, ask a colleague to make the presentation with you. Some possible ideas are that you could ask the corporate wellness representative to help you talk about this added perk or include someone from your company's retirement fund administrator. This will add a second voice to it, keeping the audience interested as you take turns presenting information.
Prepare extra time when there are two presenters and be sure to introduce your guest presenter at the start of the meeting.
#6 - Provide Short Snippets of Information
You need to avoid offering too much or too little information during an employee benefits presentation. You should provide useful information in short snippets as much as possible. When you hit a topic that requires 10 discussion points, try to whittle them down to about 5 points if you can without sacrificing the information. In any benefits communications effort, this will help you to get your main points across without overwhelming the listeners. Remember, you can always supplement your presentation with a personal meeting with any of the attendees, email follow-up, or a second session that goes into greater detail on a specific benefit if requested.
#7 - Always Welcome Questions at the End
No matter how thorough you think you were in presenting the information about the employee benefits program, always welcome questions at the very end of the presentation. The audience will want to participate, especially since it will keep them interested in the topic. In the event that no one wants to ask a question, have some prepared that you can present to them and then discuss. Limit this to 15 or 20 minutes and provide your contact information so that employees can follow up. Be sure to provide your email address where people can connect with you for more personal questions.
Follow a couple, or all, of the tips outlined above and you should have no issues with your next employee benefits presentation. Keep it interesting, fun, and to the point for the biggest impact.