7 Ways to Make Your Employee Benefit Presentations Fun
Strategies to Improve Benefits Communications and Live Presentations
Even though Employee Benefits is a great business area to work in, the related topics can seem very dry to people who are forced to sit through onboarding or open enrollment presentations. Why? The majority of benefits presentations deal with statistics, facts, and other figures, which can be too complex for the average employee. This is no fault of the presenter, but when material like this is presented, the whole meeting can quickly become boring, causing people to check out.
Live presentations are a critical aspect of regular benefits communication; so you might as well learn how to rock them the right way! By doing so, you will ensure that employees have a better understanding of the overall benefits package your company is offering and take advantage of as many group benefit options as possible. You want your audience excited about participating in the benefits program.
Ready to transform your employee benefit presentations from dull to brilliant? Here are some tips for making benefit informational events much more enjoyable.
#1 - Use Stellar Visuals
You should always have some great visuals ready for your employee benefits presentation. Use PowerPoint or another professional presentation software to create these visuals, which should include high-definition videos and images. Try to limit the use of graphs, pie charts, and flowcharts. These will only bore and maybe even confuse your employees if too much is thrown at them at once. Include plenty of fun stock imagery, and limit the words that appear on the slides. Remember, you want your audience to listen to your voice and not become overly concerned about what's on the slide.
#2 - Make Materials Interactive
To keep your audience engaged, be sure to make the presentation interactive. Provide hand-outs so everyone can follow along. The hand-outs can also be used to take notes or write down questions. If you only use digital media for the presentation, offer a poll or survey to the audience to keep them interested and involved. Refer employees to a copy of the company policy handbook if they seek more information after the presentation.
#3 - Avoid Reading Directly from the Slides
If you created the presentation via PowerPoint, it is likely that you have text on those slides. Whatever you do, avoid reading from the slides while presenting. When you read directly from the slides, you will quickly become monotone, which puts people to sleep. Prepare by taking good notes. Speak freely during the presentation, injecting emphasis and excitement into your voice. Make eye contact with the audience, utilize good body language, and don’t stand in one spot for the entire presentation.
Walk around, engage with your audience, and be attentive to their mood. Keep your conversation natural and show that you are an expert in this area.
#4 - Use Appropriate Work Humor
There is nothing wrong with using appropriate workplace humor during a benefits presentation. Just make sure it is clean and fun. The humor must be relevant to what you are discussing. You can share a favorite story from your personal work experience that relates to the topic - one that your audience might enjoy or could learn from. For example, recall a humbling event that you later laughed about. Avoid using humor that could potentially offend or that is racially, gender, politically, or religiously biased.
Use visuals on your slides to emphasize the humor.
#5 - Collaborate with Peers on the Presentation
It is sometimes beneficial to collaborate with others (with a peer or another member of your human resources team) on the presentation. Instead of being the lone wolf at the front of the room, ask a colleague to make the presentation with you. Some possible ideas are that you could ask the corporate wellness representative to help you talk about an added perk or include someone from your company's retirement fund administrator. This will add a second voice, keeping the audience interested as you take turns presenting information.
Prepare extra time when there are two presenters, and be sure to introduce your guest presenter at the start of the meeting.
#6 - Provide Short Snippets of Information
You need to avoid offering too much or too little information during an employee benefits presentation. You should provide useful information in short snippets as much as possible. When you hit a topic that requires 10 discussion points, try to whittle them down to about 5 points if you can without sacrificing important information. In any benefits communications effort, this will help you get your main points across without overwhelming the listeners. Remember, you can always supplement your presentation with a personal meeting with any of the attendees, email follow-up, or hold a second session that goes into greater detail about a specific benefit.
#7 - Always Welcome Questions at the End
At the end of the presentation, welcome questions from the audience. They will likely participate, especially when interested in the topic. Should no one ask a question, have some prepared that you can present and discuss. Limit the question and answer session to between 15 and 20 minutes. Then, provide your contact information, including an email address, so that employees can follow up with more questions or concerns.
The tips outlined above should provide guidance. Keep your presentation interesting, fun, and to the point for the biggest impact.