Glenn Halbrooks
Highlights
- More than 30 years of experience working as an award-winning media professional in broadcast news
- Trains staff on journalism standards like accuracy, attribution, fairness, and ethics; coauthored a news station's policy and style manual
- Leads on-air and online branding efforts such as website, social media, logo design, and brand positioning
- Emmy Award winner for "Best Newscast"
- American Advertising Federation award
- Associated Press award
- Cable Television Association award
Experience
Glenn Halbrooks is a former writer for The Balance Careers covering news media. His writing expertise covers the news media industry, journalism standards, media trends, and more.
Halbrooks began working in television when he was in high school. Since 2003, he's been leading the team of a local CBS TV affiliate, currently as the news director. He has overhauled the station's website, launched social networking platforms, and trained staff on using these new tools while maintaining standards of accuracy, attribution, and fairness. Also, he works closely with upper-level management to grow the brand and protect the company's image across the 15-county viewing area.
Halbrooks leads his station's on-air and online branding efforts from logo and graphic design to brand positioning. He co-authored the station's policy and style manual, which helps staff members learn policies on writing and ethics so they'll make the right decisions in the field, on-air, and online.
Previously, Halbrooks worked as station manager and over the years as a videographer, reporter, anchor, senior news producer, and news promotion producer. He has been a part of news teams that have won Emmy Awards for "Best Newscast," and awards from the American Advertising Federation, Associated Press, and Cable Television Association.
Education
Glenn has a B.A. degree in communications with concentrations in broadcasting and journalism from Mercer University in Macon, Georgia.
Latest From Glenn Halbrooks
-
Get News Anchor Tips and Tricks From a TV Talent Coach
-
Learn About Taking the Show on the Road with a Radio Remote Broadcast
-
How to Get Retail Businesses on Board With Newspaper Advertising
-
7 Points of a TV Contract to Review Before You Sign
-
What Is a Designated Market Area?
-
Assignment Editor Job Description: Salary, Skills, & More
-
Is There Sensationalism in News Reports?
-
Nielsen TV Ratings and How Data is Collected
-
What Are Radio Formats?
-
Here Are Some Solid Tips on How to Be a Good Radio Personality
-
Top 10 Tips to Shoot Video Like a Professional
-
Why You Should Become a TV News Anchor
-
How to Develop Your Voice for TV or Radio
-
The Benefits of Radio Advertising and Tips on How to Sell It
-
10 Tips for Building Your Radio Brand On and Off Air
-
Here Is a List of Media Industry Jobs You Can Get without a Degree