Work-at-Home Job Profile: Google Ads Quality Rater

Help Google fine-tune its algorithms

Google jobs
••• Morsa Images / Getty Images

While Google as a company is not known for its work-at-home jobs (so those searching for Google jobs should be wary of work-at-home scams), the Internet giant does have a legitimate work-at-home opportunity: "ads quality rater." In other places, this same kind of position might be called a search evaluator.

What a Google Ads Quality Rater Does

An ads quality rater is essentially a human fact-checker for Google’s algorithm, the mathematical formula that determines relevant search engine results. As Google constantly fine-tunes its algorithm--both as a way to return better search results and as a way to keep up with the changing ways people use language and the Internet--it needs actual people to check that the results it returns to users are indeed what they are looking for.

Google has search engines for countries across the globe and therefore hires quality rater positions for many different languages. These positions require a deep knowledge of the local culture and fluency in the local language.

Working as a Google Ads Quality Rater

The work involves analyzing and providing feedback on text, web pages, images and other types of information for Google, using an online tool. Raters log on to the online tool via their Google accounts to select tasks to do on a self-directed schedule.

A quality rater reviews the results returned in a specific search query and rates them in terms of relevance. Some might be marked as “vital,” while others as “useful,” “relevant,” “slightly relevant,” and “off-topic.” Results can also be marked as spam. Obviously, this is a more subjective process than the algorithm, but Google gives raters detailed guidelines on how to choose a rating as a result.

Requirements for an Ads Quality Rater

In general, quality raters need in-depth, current knowledge of web culture and media, as well as the ability to deal with a broad range of interests and topics. Excellent written communication skills and web analytic capabilities are required.

More specifically, the requirements for quality raters are a four-year college degree (BA/BS or equivalent) or four of years relevant work experience. All must have college-level fluency in reading and writing in English, and for bilingual rater jobs, newspaper-level fluency in the language of the job is required.

In addition to fluency in the language, a deep understanding of the culture is required. Both the bilingual and English-only jobs require applicants to have a valid U.S. work authorization and that the work is performed in the United States. They must be able to work 10−30 hours a week and have a secure, private high-speed Internet connection.

How to Become a Google Rater

Search Google's job openings with the keywords "ads quality rater." Apply by sending a resume and cover letter to the address in the posting.

Applicants who are selected for further review, which could take several weeks or more, are given an online test. New hires must sign a non-disclosure statement because Google keeps information relating to the development of its algorithm and other information about the company private.

Similar Jobs to Ads Quality Rater

Other companies hire for similar jobs but call the jobs Internet assessor or search evaluators. Some of them actually contract with Google. These include LeapforceLionsbridge, and Appen.