- Writer covering music business careers
- Managed a record store and handled new release promotion
- Managed manufacturing, distribution, and marketing for an indie record company
- Handles public relations for bands and labels
- Teaches music business courses
Heather McDonald was a writer for The Balance Careers for nine years covering music careers. She has worked in nearly all aspects of the music industry, including for independent record labels, serving as manager and buyer of a record store, and tour booking and show promotion. At the record store, McDonald worked closely with both major and indie labels on new release promotion and worked on in-store performances from artists across all genres.
Upon moving to Glasgow, Scotland, she worked at indie label Shoeshine Records. There, she performed a range of duties: dealing with manufacturing and distribution, securing international licensing agreements, artist management, tour booking, show promotion and album promotion.
McDonald now works as a freelance writer and does PR for various bands and labels. She serves as a consultant working with independent musicians, labels, and music managers. Emphasis is on promotion, campaign planning, touring and new release campaigns.
She also teaches music businesses courses at the College of Charleston in Charleston, SC.
McDonald graduated from the University of North Carolina at Chapel Hill with a degree in International Studies with a concentration in Economics.
About The Balance Careers and Dotdash
The Balance Careers makes navigating your career easy. It is home to experts who provide clear, practical advice on job searching, resume writing, salary negotiations, and other career planning topics. Whether you're looking to find a new job, advance at your current position, or explore new paths, The Balance Careers will help you take your career to the next level.
The Balance Careers is part of the Dotdash publishing family. For more than 20 years, Dotdash brands have been helping people find answers, solve problems, and get inspired. We are one of the top-20 largest content publishers on the internet, according to comScore, and reach more than 30% of the U.S. population every month. Most recently, Dotdash was named Publisher of the year by Digiday, a leading industry publication.