For musicians, the new promotional opportunities created by the internet soon created a new set of problems, such as how to manage all of those online profiles. ReverbNation was designed to solve that problem. With a ReverbNation page, you can update all of your profiles with new information from one central location and track stats from all of your sites.
ReverbNation also gives you multiple ways to sell your music, from linking to your offsite shop on your ReverbNation profile to having your music on iTunes and Amazon in exchange for a nominal membership fee.
What You Can Do
The promotional tools on ReverbNation are extensive, and you can pick and choose the features that work best for you. Once you have set up your ReverbNation page, you can include unlimited music, video, and photos. Some features to consider including are:
- Exclusive content creation—get fans to sign up for exclusive songs or special photos, so you get to collect email addresses for promotion.
- Viral marketing applications including Facebook and Bebo
- Street teams—get fans to promote for you. You can set up your street team, or ReverbNation can do it for you.
- Web buzz—track mentions of your music online.
One of the handiest features on ReverbNation is stats tracking. You can find out how traffic to your profile compares to other ReverbNation artists, get details about what fans are doing when they visit your profile, find out where your traffic is coming from and find out how widgets and banners you put on your non-ReverbNation profiles are doing. This kind of information can be invaluable when it comes to perfecting your online promotion plans.
The Fair Share program on ReverbNation lets you get a piece of their advertising revenue. Monthly, 50% of their ad generated earnings go into a pot and is split among the people who have profiles on their site. Your share is determined by how much traffic your profile is bringing to the site compared to the other sites on the network. Payment is made via Paypal, though you must have at least $20 in your account before payment is sent.
If you want to get even more out of your ReverbNation profile, sign up for some of their premium features. Premium features include digital distribution on iTunes, Amazon, eMusic and Napster, press kits and extra storage - prices vary.
Who Uses ReverbNation
Labels, musicians, managers, and venues use ReverbNation professionally. Fans also create ReverbNation profiles; they can then interact with each other and their favorite musicians as well as help to spread the word about their new music discoveries.