A Musician's Guide to Booking Concerts and Gigs
Playing live may be the most important thing a band can do, but booking a gig can seem like an overwhelming process — especially when a band is doing all the booking themselves. If your band is unsigned, playing live is a great way to build up a loyal fan base, get some media attention, and attract record label interest. For signed bands, gigs are the best way to build your audience while promoting your new releases. If you're in a cold sweat about how to book shows for your band, take a deep breath, relax, follow these steps, and you will surely get your band on stage.
How to Book Gigs for Your Band
Before you even can think about booking a gig, there are a few things you will need to have in place. To begin, you are going to need promotional material to showcase your talent and music. This includes a demo, or a website on which people can listen to your music, and a press pack, including information about your band and clippings of any press coverage you may have had.
Be sure to have an idea of when you want to play a show—approaching a venue or promoter and asking for a gig "whenever" doesn't send a message that you are a professional band looking for consistent work. Come up with a window of preferred dates, make sure everyone in the band has their calendar clear for those days, and present your availability to the venue or promoter.
Call Around and Network
Once you have the promo package and demo ready to go, it's time to decide who to send it to. You can book directly with the venue, in which case you as a band take on the costs and responsibilities of promoting the show, or you can book with a promoter, who takes charge of promoting the show.
Sometimes, venues work with a specific promoter, and sometimes they don't; contact the venues directly to find out how they do things. If you don't know any promoters, ask the venue for advice, or ask around to find out who other bands in your area have worked with. If possible, get the names of a few different promoters and venue booking agents and send them all promo packages. If you're tired of booking gigs for yourself, try getting a manager or agent on board who can help you get the shows you want.
Make a Deal
A good deal is part of a good gig, but you should prepare yourself for the fact that many shows lose money. If you're just getting started and don't have much of a following yet, you should think of your gigs as promotional opportunities for your band rather than moneymaking opportunities. Your willingness to work with a promoter or venue to try and minimize the financial risk involved in a show will only help convince people to work with you.
Your deal should detail how any income for the show will be divided and confirm information about things like accommodations for the band, riders, backline, and soundchecks. If there is something you're unsure about or you don't think is fair, speak up well in advance of the show. Also, you may want to learn more about the following:
Show Up and Play Well
Now all you have to do is show up and play a good show. Be professional and treat the promoter and the people at the venue with respect. If you happen to have an off night, but you have treated people well, most promoters will want to work with you again. If you've given everyone working to put on the show a night of utter chaos and stress, you probably will not get a call back anytime soon.
Make sure you take full advantage of the audience at the show and promote any releases, new websites, or any other news the band may have. Encourage everyone who enjoyed your set to sign up for your mailing list, so you can let them know when you're playing again.