How to Submit Your Photos to Modeling Agencies

Essentially, there are four ways to send photos to local and international modeling agencies. You can send them yourself by email or mail, have your existing agency send them, have an online model scouting company send them for you, or try your luck with social media. 

Having an experienced agent or professional model scouting company do the work for you is always the best approach. However, if you want to do it yourself, it's important to do it properly. Many new models don’t realize that it’s not only the photos that agencies are looking at. It is also how you present your photos to them that matters.

If you send your photos in a sloppy fashion, then it makes agents wonder if you lack the necessary attention to detail skills a model needs. If you are casual in your correspondence rather than professional, the agents may believe you have an elevated sense of worth. There are also some other concepts to keep in mind when submitting your photos to a modeling agency.

Check How the Agency Accepts Submissions

Model using tablet computer at shoot
Cultura RM Exclusive/Marcel Weber/Getty Images

Before sending your photos to multiple agencies, check to see how they want photos submitted. Some may only accept photos by email and others only by mail.

Follow their instructions to the letter to demonstrate your attentiveness. If you send your photos by email and they only accept mailed photographs you’re showing the agents that do not know how to follow directions.

Check That the Agency Accepts Your Type

Be sure to only send your photos to agencies that accept the type of model you are. If they only have openings for plus-size models, and you are not plus-size, you are just wasting the agency's and your time. You also run the risk of developing a reputation for being unattentive.

Stick to the Facts

As tempting as it may be to tell agents how long you have dreamed of becoming a model, they only need certain information:

  • Your Name
  • Age
  • Height
  • Measurements (bust, waist, and hips for women, and waist and jacket size for men)
  • Current Location
  • Contact Information (phone numbers, email address)
  • Citizenship (where your passport was issued)
  • Agencies currently representing you, if any

When sending your photos by email be sure to include all of this information in your email. If you are mailing your photos it is important to have this information on the back of each and every photo.

That way, if your photos get separated from each other or your cover letter, then the agents will ​know who you are and how to contact you.

Check the Size of Your Photos

If you are sending your photos by email, be sure they are not too large. 1MB per photo should be the maximum, 500 KB is better. If your photos are too large, they can take too long to download and your email could end up being deleted before your photos are reviewed.

Don't send your photos in a zip file and don't include your personal website. Agents will probably not open the file or click the link due to security issues with linking and compressing files.

Address Each Agency Individually

Take the time to address each agency individually in your email or cover letter. For example, begin your letter or email with "Dear ABC Models."

Never send out a generic mass email with the email addresses of numerous agencies listed in the "CC" section of the email. No one likes to think they weren't your first choice. 

Think of your photos and information as your resume. You need to tailor it for each company you apply to. Photo submissions are no different in that you should take the time to impress the agents.

Pay Attention to Detail

Agents like intelligent models. Be sure to proof your correspondence. Bad grammar and spelling will suggest to them that you may not be the right choice.

Models can become public figures, speaking and interacting with people. If you are not able to articulate your thoughts clearly, agents may not want to contact you.

If you are sending your photos through mail, ensure your envelope is neat and legible.  Do not put your photos in a binder, photo album, or folder. Heart stickers, fancy colored paper, or cute messages on envelopes or inside your package will let agents know you might not be mature enough to handle a modeling job.

Update Your Voicemail and Check Spam Folders

After you've taken the time to submit your photos and you've paid attention to every detail, don't mess it up by having an unprofessional voicemail message or by missing an email.

Your voicemail message should be short and to the point. You should state your name, and say that you will return the call as soon as possible. Speak slowly and enunciate your words when recording.

Check your mailbox regularly to make sure it's not full. Also, check your email spam and junk folders regularly for emails that may have automatically been routed there.

Be a Professional at Every Stage

Remember that modeling agencies are looking for a complete package. It takes more than just good looks to be a successful model. Models need to be professional in every aspect of their behavior. If an agency is deliberating between you and another model, the more professional acting and appearing model will be more likely to be hired.