8 Tips On Using LinkedIn In Your Job Search
LinkedIn is a social networking website specifically for companies and job-seekers. It functions a little like an online resume (with tons of other features as a bonus). You can use it to showcase your skills, find new job opportunities and even connect with potential clients.
Here are 8 tips for using LinkedIn to help you land your perfect job.
Add Keywords to Your Profile
Adding keywords to your LinkedIn profile helps recruiters and companies find you.
Focus on keywords that match your strongest skill sets. For instance, if you’re a web designer, make sure to include “responsive design” on your LinkedIn profile.
Join Relevant Groups and Contribute
You can join groups on LinkedIn in a range of fields and interests. While groups can vary on privacy and settings, they all help bring people together.
Add content to groups when possible and relevant. Share relevant news to the group. Get updates. However, avoid spamming groups with links to your websites or bragging about your skills. (Nobody likes shameless self-promotion!)
Contribute to ongoing conversations in these industry-aligned groups will not only help you learn more, but it will also position you as an expert in the field or, at the very least, a passionate player in the space.
And who knows; being active in a group could lead to a job opportunity down the road.
Endorsements are like recommendations, but less involved, since all an endorsement takes is a single click.
People can endorse you for individual skills. It’s your job to add your skills to your profile first.
Like above, it helps to endorse others first; then your own endorsements will start to pour in.
Remove Unnecessary or Outdated Information From Your Experience Section
Just like on a resume, don’t include your high school job scooping ice cream!
You want to format your LinkedIn profile in a way that is relevant to the jobs you want in the future, not to previous endeavors. (Unless that experience is applicable to your new goals.)
Having a concise, pertinent resume is better than an info-dump of unrelated experience, so scale back previous experience that may not contribute to the role you are currently seeking. However be careful: gaps in work history can sometimes be a red flag. So clean up wisely.
Follow Your Dream Companies
On LinkedIn, you can follow companies and receive updates from them.
So follow companies you’d love to work for and stay ahead of the game. Stay on top of the latest happenings.
These nuggets are the kind of thing you can mention in a cover letter or in an interview down the road.
Set Up a LinkedIn Vanity URL
LinkedIn allows you to customize your profile URL.
This option is cleaner than a URL string of random letters and numbers, and URLs can be customized to include your first and last name.
Furthermore, having a LinkedIn URL with your full name is also important from an SEO perspective -- it makes it easier to find you on Google.