8 Tips On Using LinkedIn In Your Job Search

LinkedIn is a social networking website specifically for companies and job-seekers. It functions a little like an online resume (with tons of other features as a bonus). You can use it to showcase your skills, find new job opportunities and even connect with potential clients.

Here are 8 tips for using LinkedIn to help you land your perfect job. 

Add Keywords to Your Profile

Job interview for a position found using LinkedIn
Robert Daly / Getty Images

Adding keywords to your LinkedIn profile helps recruiters and companies find you.

Focus on keywords that match your strongest skill sets. For instance, if you’re a web designer, make sure to include “responsive design” on your LinkedIn profile.

If you’re stuck on which keywords to include, there are several helpful keyword and trend tools you can use including Google TrendsKeywordSpy, and SEMRush.

Join Relevant Groups and Contribute

You can join groups on LinkedIn in a range of fields and interests. While groups can vary on privacy and settings, they all help bring people together. 

Add content to groups when possible and relevant. Share relevant news to the group. Get updates. However, avoid spamming groups with links to your websites or bragging about your skills. (Nobody likes shameless self-promotion!)

Contribute to ongoing conversations in these industry-aligned groups will not only help you learn more, but it will also position you as an expert in the field or, at the very least, a passionate player in the space.

And who knows; being active in a group could lead to a job opportunity down the road.

Get Recommendations

Recommendations are like a testimonial to your work and skills that everyone can see.

The most common way of getting a recommendation is to recommend someone else. Seek out recommendations from people who know your work well and can speak highly of you.

Get Endorsements

Endorsements are like recommendations, but less involved since all an endorsement takes is a single click.

People can endorse you for individual skills. It’s your job to add your skills to your profile first.

Like above, it helps to endorse others first; then your own endorsements will start to pour in.

Remove Unnecessary or Outdated Information From Your Experience Section

Just like on a resume, don’t include your high school job scooping ice cream!

You want to format your LinkedIn profile in a way that is relevant to the jobs you want in the future, not to previous endeavors. (Unless that experience is applicable to your new goals.)

Having a concise, pertinent resume is better than an info-dump of unrelated experience, so scale back previous experience that may not contribute to the role you are currently seeking. However, be careful: gaps in work history can sometimes be a red flag. So clean up wisely.

Follow Your Dream Companies

On LinkedIn, you can follow companies and receive updates from them.

So follow companies you’d love to work for and stay ahead of the game. Stay on top of the latest happenings.

These nuggets are the kind of thing you can mention in a cover letter or in an interview down the road.

Set Up a LinkedIn Vanity URL

LinkedIn allows you to customize your profile URL.

This option is cleaner than a URL string of random letters and numbers, and URLs can be customized to include your first and last name. 

Furthermore, having a LinkedIn URL with your full name is also important from an SEO perspective -- it makes it easier to find you on Google.

Update Contact Information

If you’re in a job search, you want your contact information on LinkedIn to be easy to find and up-to-date.

Make it as easy as possible for recruiters and hiring managers to find you and get in touch.


Finding your dream job is easier than ever in our more-connected-than-ever modern world. Use LinkedIn to its full potential and you’ll be able to take your job search to the next level.