List of Advertising Skills With Examples

Advertising Skills for Resumes, Cover Letters and Interviews

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When you are applying for a job in advertising or marketing, the application screeners, interviewers, and hiring decision-makers will look for keywords and specific skills in the text of your resume and its accompanying cover letter. To focus your application and responses to interview questions, you need to know which words will get their attention. Here are lists of advertising skills for resumes, cover letters, job applications, and interviews.

How to Use the Lists of Advertising and Marketing Skills

Each time you review a job posting, you should highlight the keywords which are mentioned in the “qualifications” section. It’s highly likely that hiring managers – or the automated applicant tracking systems they employ – will rank the applications they receive based upon which ones most closely reflect their “minimum” and “preferred” qualifications lists.

Then, go through your resume and review what relevant skills you have developed in your past education, training, and employment. Also, consider skills you have developed volunteering for non-profit organizations and projects, or at unpaid jobs. You’re looking for examples of experience that can demonstrate, in your resume, that you have the qualifications an employer is seeking.

Perhaps, for example, the job listing requests “social media” experience. Even if a social media campaign was only a single event during a former job, you should note it and what role you played in its successful launch in your application materials.

Below you’ll find the most common skills that are sought in the different areas of advertising. Try to include these phrases when you annotate your job and volunteer experience on your resume.

Note that some of the words are synonyms, which is useful so that your resume does not become monotonous and repetitive.

Required skills will vary based on the job for which you're applying, so also review our list of skills listed by job and type of skill.

Creative Skills for Advertising

These skills are the ones you use in creating an advertising piece or campaign, be it for your employer or for a client. Try to think of examples to mention, either on your resume or in a personal interview, where you have demonstrated these creative competencies.

Related Resume Keywords: Anticipating Objections, Architecting Content, Authority Building, Building Associations, Building Scarcity, Business Storytelling, Creativity, Customer Focus, Innovation, Storytelling, Writing.

Communication Skills for Advertising

Advertising requires that you communicate effectively, both orally and in writing, with companies and their customers. Show the talents you have in all aspects of communication by employing these keywords.

Related Resume Keywords: Active Listening, Analyzing Emotions, Collaboration, Communication, Customer Focus, Giving Feedback, Handling Objections, Interpersonal Skills, Interviewing, Listening, Motivating Others, Negotiation, Networking, Public Speaking, Speaking, Speed Reading, Storytelling, Teaching.

Project Management Skills for Advertising

What roles have you played in advertising and marketing projects?

Showcase your skills in designing, implementing and analyzing projects, being sure to mention any specialized project management software tools you utilize.

Related Resume Keywords: Coordination, Decision Making, Manage Projects, Metrics, Microsoft Office, Planning, Problem Solving, Project Management, Research, Testing, Teamwork, Time Management, Understanding Data and Metrics.

Personal Mastery Skills

What interpersonal qualities and habits do you have that contribute to success in advertising and marketing? Are you a people person? A natural leader? Charismatic? Someone who has never met a stranger? These skills are useful ones to showcase as you describe your performance in previous jobs.

Related Resume Keywords: Assertive, Courage, Creativity, Critical Thinking, Focus, Genuine, Initiative, Leadership, Multitasking, Organized, Persuasive, Quick Thinking, Receptive, Successful.

Media Skills

Have you worked in different media? Even if your experience is from unpaid or volunteer projects, it can be valuable in a new position. Employers may be looking for someone with experience in specific platforms, so be sure to mention each one you’ve had experience with.

Related Resume Keywords: Digital, Direct Marketing, Media, Mobile, Multiplatform, Search Engine Optimization, Social Media.

Marketing Skills

What experience and training do you have in planning, designing, and bringing advertising campaigns to the public? Be sure to spotlight sales and promotion skills.

Related Resume Keywords: Analysis, Closing Sales, Content Marketing, Customer Focus, Funnel Focused, Marketing, Positioning, Pricing, Promotion, Public Relations, Reciprocity, Sales.

While you will want to write a focused resume and cover letter for each position, it's a good practice to show you have a variety of skills that could lend themselves to advertising jobs. Employers may be looking for someone with growth potential rather than a one-trick pony.

Related Articles: How to Start a Career in Advertising