Marketing Analyst Resume Example

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Are you interested in applying for a job as a marketing analyst. The following is an example of a resume designed for a marketing analyst position. It includes a career objective, core qualifications, professional employment and internship experience, and education.

Also, see below for a list of keywords to include in your resume.

Download the marketing analyst resume template (compatible with Google Docs and Word Online) or see below for more examples.

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Marketing Analyst Resume Example (Text Version)

Taylor Applicant123 Main Street, New York 00000
(123) 555-1234
taylor.applicant@email.com

CAREER OBJECTIVE

Market intelligence analyst looking for an opportunity to work with senior management to develop corporate marketing plans and enhance branding goals.

CORE QUALIFICATIONS

  • Experience with database software, spreadsheet software, order processing systems, and content management systems.

PROFESSIONAL EXPERIENCE

ABC HEALTHCARE SYSTEMS, Philadelphia, PA
Market Intelligence Analyst, September 2013-Present
Thoroughly perform market research, analysis, and reporting.

  • Managed market intelligence team in development of quarterly presentation to Business Development senior management and stakeholders.
  • Contributed to a 10 percent increase in company market value in the past five years.

Research Analyst Intern, June 2013-May 2013
Researched and identified markets for new products using internal database and other database software.

  • Repeatedly recognized for strong leadership skills and mastery of market analysis strategies.
  • Collaborated with other members of Market Intelligence team to develop presentations.

XYZ BROADCASTING, Philadelphia, PA
Public Relations Assistant, January 2013-June 2013
Provided support to top-level media executives.

  • Completed expense reports and managed expense tracking for all executives.
  • Updated press lists and contact lists; conducted research for press releases.

EDUCATION

Master of Business Administration (2014); GPA 3.6
Green University, Trenton, New Jersey

Bachelor of Arts in Computer Science (2011); GPA 3.9
Gray College, Cherry Hill, New Jersey
Graduated magna cum laude


Marketing Skills and Keywords

There are several various marketing skill sets that successful marketing analysts should possess: Communications, Data Analysis, Consumer Analysis, Branding, Digital Marketing, Strategic Marketing, and Technology aptitude. In order to demonstrate your command of these skills, incorporate the following associated keywords and keyword phrases when writing resumes and cover letters for marketing positions to help ensure your application gets noticed by hiring managers.

Communications: Strong written and oral communications and negotiation talents are essential for marketing analysts.

  • Negotiating Contracts at Favorable Rates
  • Repairing a Damaged Reputation
  • Reputation Management

Data Analysis: Successful market analysts rely upon their strengths in data and statistical analysis to generate the information vital to the success of high-price marketing and advertising campaigns.

  • A/B Testing
  • Analytics
  • Big Data
  • Bounce Rate
  • Evaluating Advertising Campaigns
  • Key Performance Indicators
  • Lead Generation Metrics
  • Outcome Profitability Metric
  • Qualitative Research
  • Quantitative Research
  • Revenue Diversity Metric
  • Revenue Growth

Consumer Analysis: Before incurring the risk associated with a launch of new products and / or services, companies rely upon marketing analysts to define target markets, assess current market conditions, and predict future consumer demand.

  • Consumer Initiated Marketing
  • Consumption Metrics
  • Customer Acquisition 
  • Customer Analysis
  • Defining Value Propositions
  • Immersive Marketing
  • Real-time Marketing
  • Targeting
  • Test Marketing

Branding: Creating a unique, memorable “brand” presence for a company and its products is key to ensuring their long-term positioning in a global marketplace.

  • Branded Niche
  • Brand Extension
  • Brand Messages
  • Brand Storytelling
  • Competitive Analysis
  • Engagement Marketing
  • Enhancing Brand Association
  • Global Branding

Digital Marketing: No field of marketing has accelerated as quickly as that of digital marketing – using web-based technologies and apps to attract consumer engagement and create demand.

  • Convergence Rate 
  • Conversion Rate Optimization
  • Cost Per Engagement
  • Email Marketing
  • End-to-End Conversion Metric
  • Improving Search Engine Rankings
  • Measuring Social Media Return on Investment
  • Mobile Marketing
  • Native Advertising
  • Percentage Growth in Website Traffic
  • Programmatic Marketing
  • Rich Media Advertisements
  • Search Personalization
  • Sharing Metrics
  • Snackable Content
  • Traffic Rate
  • Unsubscribe Rate
  • User Engagement
  • User Generated Content
  • Viewability
  • Viral Marketing

Strategic Planning: Every step of a formulated marketing campaign requires strategic planning in order to decide upon target audiences, anticipate performance, and control a company’s risk exposure.

  • B2B Marketing
  • B2C Marketing
  • Creating Marketing Plans
  • Increasing Market Share
  • Integrated Marketing
  • Marketing Dashboard 
  • Marketing Segmentation
  • Product Development
  • Quality Control
  • Sales Forecasting
  • Sales Growth
  • Sales Metrics
  • Selecting Profitable Partners
  • SWOT Analysis

Technology: Marketing analysts utilize state-of-the-art computer technologies to compile and analyze statistical data, prepare reports, and optimize digital marketing and advertising initiatives.

  • Eloqua
  • Marketing Automation
  • Marketo

Sample Resumes 

Sample resumes, including chronological, functional, and mini, as well as templates for resume writing.

Sample Cover Letters

Cover letter samples for a variety of career fields and employment levels, including an internship cover letter sample, entry-level, targeted and email cover letters.