Mature Modeling Question and Answer

Age is no barrier in this industry

Mature female model with flowing gray hair
••• Andreas Kuehn/Getty Images

If you’re over 40 and think your dreams of being a model are behind you, think again. Mature models are in high demand for all kinds of modeling work. Marketing experts understand that campaigns need to feature models who reflect their target demographics, and that means models of all ages, sizes, and heights can find work.

People are living longer, which means work for models of all ages is more plentiful than ever. Here are some answers to common questions people have about mature modeling.

What Do Model Scouts Look for in Mature Models?

Much of what scouts look for in mature models is similar to what they seek in models of any type. Here are a few specifics:

  • For models of any age, it’s important that you feel comfortable in front of the camera. Unease and discomfort will show in photographs.
  • A warm face and bright smile are sought-after features for mature models. Wrinkles are okay, and you don't need to try to cover them up. 
  • Glowing skin and healthy bodies are important for models of any age, but clients who book mature models are especially looking for a picture of health and vitality.
  • Experience is not necessary, but professionalism is.
  • Unlike fashion modeling, where specific measurements are often required, the guidelines for catalog and commercial models are not as strict. Many model scouts hire mature models of all sizes and heights.

Is There High-Fashion Work for Mature Models?

Absolutely. Fashionable clothing is designed for people of all ages, and that means all ages are needed to model those designs. There are certain clothing brands and lines that even cater specifically to an older demographic. They will only hire mature models to model those designs, so there are plenty of opportunities available.

Do I Need to Find a Modeling Agency Specifically for Mature Models?

No. Today there are great modeling agencies that scout models of all kinds, rather than catering toward one specific age group, gender, or size. You can even be scouted from the comfort of your home by uploading pictures to an online portfolio for top modeling agencies around the world to view. is a great place to start.

Who Are Some Mature Models Who Have Made It Big?

Many older models have had successful careers. Here are some of the most well-known.

  • Marie Helvin is in her 60s and is a model who recently shot a stunning lingerie shoot that went viral. Helvin has been modeling for decades, and her continued success defies the expectation that modeling work will drop off as you age.
  • Carmen Dell’Orefice (late 80s) landed her first Vogue cover in 1947 and still models to this day. She has been modeling for Isaac Mizrahi’s Target clothing line since the 1990s and can be seen in Rolex ads as well. She even closed the MAX.TAN Spring Summer 2015 show in Singapore, and is still a regular on magazine covers.
  • Daphne Selfe is now in her 90s and has been modeling since 1949. She even has a spot in the Guinness Book of World Records for being the World’s Oldest Professional Model. Her career has included work for Dolce & Gabbana, GAP, and Olay. Selfe has her own academy, is an author, and is actively involved in charitable efforts. Age really is just a number.
  • Veruschka von Lehndorff moved to New York City in 1961 when she was 22 and became one of the most successful models of the 1960s. She has also appeared on the covers of British, Italian, American, and French Vogue. Although von Lehndorff has retired from modeling, she was still walking the catwalk up until 2010.

Don't let age be a barrier to fulfilling your modeling dreams. There are opportunities for you in this industry during every season in life.