May Holidays That Are Good for Marketing

How Businesses, Cultures, and People Celebrate During May

A tractor tills a field at the beginning of the planting season.
••• JamesBrey / Getty Images

If you're Jewish-American, if you practice Transcendental Meditation, or you love going out for Eggs Benedict at your favorite restaurant, then May is the month for you. That's because May is Jewish-American Heritage Month, Meditation Month, and National Egg Month.

It is also the very serious Awareness of Medical Orphans Month and National Osteoporosis Prevention Month. The United States is very prolific at creating "national month" events. In addition to businesses (whether they be major national conglomerates or local ma and pa shops), numerous worthwhile organizations and special interest groups (including religious and ethnic ones) establish a promotion during a calendar month to get their name and message out to the public. It's not surprising that National Egg Month (celebrated at coffee shops and four-star restaurants from Maine to Monterey) is sponsored by the American Egg Board—everyone benefits.

While it may not be appropriate for you to celebrate Haitian Awareness Month if you hail from South Africa, May is a good time to be reminded that a firm mattress is essential for a good night's sleep. That's because May is Sleep Better Month, and the occasion is celebrated by large and small mattress companies across the U.S. 

May Events

  • Asian Heritage Month (Canada)
  • Asian/Pacific American Heritage Month
  • Awareness of Medical Orphans Month
  • Better Hearing and Speech Month
  • Better Sleep Month
  • Borderline Personality Disorder Month
  • Brain Tumor Awareness Month
  • Correct Posture Month
  • Creative Beginnings Month
  • Family Wellness Month
  • Fibromyalgia Education and Awareness Month
  • Foot Health Month
  • Freedom Shrine Month
  • Get Caught Reading Month
  • Gifts From The Garden Month
  • Go Fetch! Food Drive for Homeless Animals Month
  • Haitian Heritage Month
  • Heal the Children Month
  • Healthy Vision Month
  • Huntington's Disease Awareness Month
  • International Audit Month
  • International Business Image Improvement Month
  • International Victorious Woman Month
  • Jewish-American Heritage Month
  • Latino Books Month
  • Lyme Disease Awareness Month National (World)
  • Meditation Month
  • Motorcycle Safety Month
  • National Allergy/Asthma Awareness Month
  • National Arthritis Month
  • National Artisan Gelato Month
  • National Asparagus Month
  • National Barbeque Month
  • National Bike Month
  • National Chocolate Custard Month
  • National Egg Month
  • National Family Month
  • National Foster Care Month National
  • Good Car Keeping Month
  • National Good Car Keeping Month
  • National Hamburger Month
  • National Hepatitis Awareness Month
  • National High Blood Pressure Month
  • National Macaroon Day
  • National Mental Health Month
  • National Military Appreciation Month National
  • National Moving Month
  • National Mine Month
  • National Osteoporosis Prevention Month
  • National Photo Month
  • National Physical Fitness and Sports Month
  • National Physiotherapy Month
  • National Preservation Month
  • National Revise Your Work Schedule Month
  • National Salad Month
  • National Salsa Month
  • National Share A Story month
  • National Smile Month (From May 15 to June 15, 2019)
  • National Strawberry Month
  • National Stroke Awareness Month
  • National Vinegar Month
  • Older Americans Month
  • Personal History Month
  • React Month
  • Strike Out Strokes Month
  • Sweet Vidalia Onions Month
  • Teen Self-Esteem Month
  • Tennis Month
  • Ultra-violet Awareness Month
  • Women's Health Care Month
  • Young Achievers of Tomorrow Month

No matter what business or non-profit you work in, it's worth considering if there is a way you can benefit by tooting your own horn during May. There's something in May for all kinds of organizations, in dozens of different industries. From teens to tennis players to those who sell sweet Vidalia onions, May is a great self-promotion month. Why not take advantage? After all, someone else already created the event for you.