New Job Announcement Letter to Clients
Leaving your job while keeping your clients will require a great letter and even better timing. Writing the announcement letter for your new position is undoubtedly an exciting endeavor. If you hope to bring your clients along, focus on the content of your letter, the optimal timing, and follow-up. Read on to find out how to nail all three.
Consider How Your Employer is Announcing the News
Your new employer may wish to announce the exciting news in your local newspaper’s "Movers and Shakers" section, on their website, in a newsletter, or on social media. If you are in an industry that relies on client referrals, then you will want to bring your clients with you. So, avoid blindsiding them by announcing the news before they can hear it from another source.
Ask your new employer upfront if they intend to publicize the news. If yes, find out when and how it will happen. If it precedes your planned announcement date, ask them to hold off until you have informed your clients. Say you do not want to risk those business relationships. If their bottom line is at stake, your new company will likely submit to that wish.
Your colleagues may be the biggest threat to keeping things under wraps. To avoid anyone unwittingly finding out, inform your clients within 24 hours of giving notice. Your letter should already be ready to go.
Do not update LinkedIn until after you have started. In fact, tell only your most trusted family members and friends to avoid a public relations crisis. You don’t want 500 Facebook users waking up to the news, all because Uncle Bill can’t decipher between a status update and a private message.
Create a Timeline for the Announcement
To ensure a smooth transition and genial departure, align your announcement strategy with that of both your former and new employers. Your exit strategy should consider three things. Write down your answers to the following questions to stay accountable to your announcement plan:
1. When will you make the announcement? Inform your clients within 24 hours of giving notice.
2. What information and sentiments do you want to convey? Your start date, gratitude for the partnership, persuasive language, etc.
3. How will you inform everyone (clients, stakeholder, peers, and family)? Formal print letter, social media, LinkedIn, informal email to friends/family, etc.
Write an Effective Letter to Your Clients
Be professional, positive and gracious in your letter, thanking your former employer and current clients for the role they have played in your success. Then, express optimism for the exciting future in store. Finally, let your clients know when you will officially start to ensure they can adequately prepare for the change.
Your clients will also need to know what to expect. What, if anything, will change regarding doing business with you? Or, if they are staying with your former employer, who will take over their account?
Example of a New Job Announcement Letter
Below is an example of a new job announcement letter that a marketing manager may send to her clients.
Subject: New Position Announcement
Dear Contact Name,
I am excited to announce that I have joined ABC Marketing and will begin on August 7. I am so grateful for six wonderful years at DEF Marketing and for the integral role you have played in my success. I invite you to join me in this exciting new chapter to continue our mutually beneficial partnership. You would enjoy the same commitment and dedication from me, with additional support from a top agency with hundreds of successful campaigns that turned their clients’ brands into household names.
I am confident that this change will allow me more autonomy and time to serve you in all of your marketing efforts and goals. However, if you choose to stay with ABC Marketing, Laura Marks would be your new agent beginning August 7.
Please do not hesitate to reach out with any questions and know that I will do everything I can to make this a smooth transition.
123 Park Street
Arrange a Follow-Up Meeting
Now that you have announced the news to your clients, it is time for the follow-up meeting – by phone or face-to-face –to activate a pre- and post-departure strategy for a smooth transition. If they haven’t yet decided how they will proceed regarding your partnership, prepare a sales pitch for the meeting.
Write a detailed list of all the ways in which you have helped make the company a success. From the winning campaigns you spearheaded and revenue you brought in to the high-caliber customers you secured, make sure every contribution is there. You need to convince your clients that you are critical to their success. So, bring forward those skills and traits that set you apart from the rest of the pack.
If they decide to stay with your former company, do not take it personally, as convenience may be the reason why. Remember that nothing is finite. They may wish to rehire you in the future. So, ensure a pleasant departure that ends on a positive note.