Armed Forces Recruiting in Times Square
Only in New York
By Lt. j.g. Doug Johnson
NEW YORK -- "A guy weighing about 280 pounds walked in here with a loaded gun once," said Marine Corps Recruiter Staff Sgt. Marco Cordero. "He sat down and wouldn't leave," said Cordero. "He kept saying he was 'the real 50 Cent,' and that he had to lay low from the cops for a while." So, one of the recruiters from the Armed Forces Recruiting Station in Times Square, N.Y., nonchalantly walked out of the recruiting station and across the street to the police station.
As the cops surrounded the station and arrested the gun-brandishing visitor, Cordero couldn't help but think to himself, "...only in New York."
Located in the heart of New York City, the Times Square Armed Forces Recruiting Station never really has a "typical" day. Its location and notoriety make it one of the most interesting duty assignments in the Marine Corps.
Times Square itself is formed by the angle of Broadway intersecting 7th Avenue between West 42nd and 47th Streets, though the name also applies to the general surrounding area. The station sits on a small traffic island between Broadway and 7th Ave., and it has the best view of the chaos that's synonymous with Times Square.
"There isn't a better place to work," said Brooklyn native Gunnery Sgt. Alexander Kitsakos. Kitsakos is a double Centurion (more than 200 enlistees), and he worked on Extended Active Duty as a recruiter in Times Square from 1995 to 1997.
"It's the crossroads of the world and the most famous recruiting station in the country."
Marines have represented the Corps in Times Square since the building opened in 1946. The Corps is careful with who they give that responsibility to. "The type of person we put in Times Square has to be positive," said Sgt.
Maj. Fenton Reese, Recruiting Station New York. "You have to have one really positive attitude and a great image."
"Image is everything," said Reese. "Recruiters look good anyway -but [for Times Square] we need a razor-sharp Marine who can also deal with the public," he said. "There are people there of all races and nationalities, and it's very fast-paced. We need a Marine who can relate to all of them."
Cordero has represented the Corps for two years. With 1st Marine Corps District's "Recruiter of the Year" title under his belt, he's done his share of relating. "You have to deal with a lot of people here, with a lot of different personalities and backgrounds," said Cordero. "I've learned how to deal with all of them."
The diversity comes from the fact that not all of the applicants are from the immediate surrounding area. "The contracts [from Times Square] come from all over," said Staff Sgt. Amanda Hay, RS New York Marketing and Public Affairs Representative. "There's only been a couple of contracts from Times Square that were actually from midtown Manhattan."
Brooklyn native Pavel Sanchez is one of the many applicants from another borough who traveled to Times Square. "My friend told me about the station...so I decided to come out here," he said.
The Marine Corps isn't the only recruiting presence in the square. The 520-square-feet station is also home to a recruiter from the Army, Navy, and Air Force. Each recruiter has one cubicle, which, along with a small bathroom in the back of the station, is about all the station has room for. The station, which the recruiters call "the booth," was renovated in 1998 and rededicated in 1999. For more than fifty years before the rededication, the recruiters didn't even have a bathroom.
"You had to make friends very quickly in order to use the bathroom," said Kitsakos, who left just before the renovation. He and the other recruiters made friends at a nearby theater and they would walk down the block to use the restroom there.
But, some things never changed. "The recruiters [from all of the services] really worked together," he said. "If one of the recruiters had an applicant come in for anything, another recruiter would help out if the applicant's recruiter wasn't there."
Seven years after Kitsakos worked at the station, Cordero said the teamwork between the services is still the highlight of working there. "What makes this fun is that we all get along," said the Washington Heights, N.Y., native. "If I'm not here and someone walks in to find out more about the Marines, then whoever is here will sit down and talk to him about the Marines."
"We're all in one room here, and we work with each other every day," said Army Staff Sgt. Dennis Kelly. "So it's easy to just work together."
Both realize that the same teamwork may not apply at other recruiting stations, but it works well for them. All four of the recruiters in the small Times Square station earned "Recruiter of the Year" titles.
Working in a station that's so well known has its ups and downs. "The visibility the recruiters get from the public is both good and bad," said Hay. Famous music artists, models and actors visit the station unannounced. "Even P. Diddy was here hanging out with us in front of the station one day," said Kelly.
Other visitors are less welcome. Anti-war protesters have targeted the station in the past. "The protesters don't really affect the recruiters...it's just business as usual," said Hay.
Actually, protests offer an opportunity for the recruiters to show off how well they relate to different people. During one protest, "people handcuffed themselves to the flag pole," said Cordero. "So, once they were handcuffed, I went out and handed my business card out to their free hands."
According to RS New York operational statistics, the RS contracted more than 1,300 applicants last fiscal year. "A significant portion [of those contracts] come from Manhattan," said Reese. "We couldn't sustain our mission without Manhattan."
The location of the station combined with hard work provides those numbers. "There's always a lot of traffic there," said Kitsakos. "Combining the walk-ins with plenty of good, old-fashioned, area canvassing can make a recruiter competitively successful."
The same factors that can make a day successful also create an intense atmosphere. "It's like Wall Street in here sometimes," said Cordero. "There's so much to handle in such little time."
For Marines willing to handle the pressure of recruiting in Times Square, Hay said the challenge is worth it. "The recruiters get lots of VIP status and visits from famous people. I would say Times Square is the most exciting place to be as a Marine."