Some of my earliest, and fondest, memories are of drawing and writing in my bedroom at home. I always wanted to do something creative with my life. For the longest time, I wanted to be a designer, but in college I realized that my real passion was for communication, advertising and copywriting. I graduated with a first class honors degree and shortly after moved to London to start my career as a junior copywriter. In that first job, I slept and ate at the agency and did everything I could to get on the Weight Watchers TV account, the biggest account with the most exposure. I did it. Over the years I have since worked on many blue chip brands including Nissan, British Telecom, The AA, Pedigree, Callaway, The Times, and the launch of Virgin Mobile in the UK. My heroes are Luke Sullivan, Bill Bernbach, David Abbott, Neil French, Tony Brignull, and Lee Clow. I have also won many major industry awards.
9/2010 - Present
Creative Director, Starz Entertainment
Creating advertising for the many new original series being created by the channel.
11/2009 - 9/2010
Creative Director, Amélie Company
Responsible for the creative direction and output, as well as being lead copywriter on multiple projects.
9/2004 - 11/2009
Copy Director, Starz Entertainment
Concepts and copy for print, radio, TV, cinema, retail, PR stunts and much more.
4/2001 – 9/2004
Senior Copywriter, VPI
Responsible for creative concepts and writing in the ad department of this large DM company.
10/1999 – 3/2001
Copywriter, HPT Brand Response London (now Wunderman UK
Copywriter and acting Head of Copy in one the fastest growing agencies in London.
1/1999 – 10/1999
Copywriter, M-S-B+K London
M-S-B+K is a small ad boutique in London. The majority of work performed was on pitches.
7/1996 – 1/1999
Copywriter, TBWA Direct London (now Tequila UK)
Started as a junior writer on direct mail, then graduated to print and radio/ TV.
BA(Hons)Visual Communication, 1st Class - DeMontfort University, Leicester, England. HND Foundation Course (Distinction) - Cleveland College of Art & Design, Hartlepool, England.