Public Relations Interview Questions

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Are you seeking a public relations job, and have an interview scheduled? The interview questions asked for positions in public relations (PR) vary based on the type of job and the agency you are interviewing with. 

Read below for information on the types of interview questions you might be asked during an interview for a PR job. Below is also information on how to prepare for the interview, and a list of specific interview questions.

Types of Public Relations Interview Questions

The interview questions you will be asked will vary based on the type of PR job you are interviewing for.

If you are interviewing with a traditional PR agency, be prepared to answer questions about you writing skills, press relationships, previous press campaigns you've worked on, and where you see PR going in the future. 

However, other PR agencies focus on what is known as digital PR. Digital PR duties include operating Facebook pages, sending tweets, managing online communities, and conversing with companies and consumers via social media. If you are interviewing with a digital PR agency (or interviewing for a digital PR job), you should be prepared to answer questions about your experience with SEO, content creation, channels, audience interaction, and social media crisis management. 

Whatever type of PR agency you interview with, you will be asked a number of common interview questions.

You will also get questions about the particular agency, and the types of clients they work with.

You will also likely be asked a number of behavioral interview questions. These are questions about how you’ve handled certain work situations in the past. For example, you might be asked how you have dealt with a stressful situation at work.

The idea behind these questions is that how you behaved in the past will give the interviewer insight into how you might behave on the job.

Other questions will probably be situational interview questions. These are similar to behavioral interview questions, as they are questions about work experiences. However, situational interview questions are about how you would handle future situations rather than past situations. For example, an interviewer might ask how you would interact with the press in a given situation.

Public Relations Interview Questions

Personal Questions

Why do you love PR?

What is your ideal work environment?

Do you work well on a team?

Describe yourself in three words.

Why should we hire you?

Questions About PR

When responding to media and public inquiries, what question do you find most difficult to answer?

What are the advantages of an in-house public relations department?

What are the disadvantages of hiring a public relations firm?

What's the difference between public relations and advertising?

What does "public relations" mean to you?

Why do companies need public relations?

What sources of media do you follow regularly, and why those ones?

How do you measure the results of a PR campaign?

Why are exhibitions at trade shows popular?

In what direction do you see the public relations industry heading?

What personality characteristics are most important to be successful in public relations?

Do you believe there is a communications crisis right now?

What do you like about our PR agency?

Questions About Digital PR

How has social media changed the world of PR?

How do you use social media to help your clients?

Tell me about a social media campaign you have worked on?

What are your favorite social media platforms?

Have you ever had to handle a social media crisis? What did you do?

Behavioral Interview Questions

Tell me about a time you had to persuade someone to do something at work. How did you achieve this?

Describe a PR crises you had. How did you handle it?

Give me an example of how you creatively solved a problem at work.

Tell me about a print campaign you have worked on?

Situational Questions

How would you communicate with a reporter?

What would you do if you disagreed with a client about strategy?

Describe how you might put together a pitch for one of our clients.

How would you balance advocacy and objectivity in PR?

More Interview Questions and Answers
Common job interview questions, plus sample answers you can use to practice for a job interview.

Questions to Ask the Employer
Don't forget to be prepared with a list of questions to ask. Here are interview questions to ask the employer, as well as questions you shouldn't ask an interviewer during a job interview.

Read More: Most Common Interview Mistakes | How to Prepare for a Job Interview | Top 10 Job Interview Tips