Glossary of Sales Terms

You need to know the language and culture of the sales industry to get ahead. Use this glossary to learn essential sales terms for your career.
Husband and wife shake hands with a salesperson.
What Is a Complex Sale?
Salesperson listening to his customer's concerns
Good Salespeople Are Not Just Talkers, They Are Active Listeners Too
Dictionary
What AIDA Means in Sales
Receptionist on the phone in an office
What Is a Gatekeeper in Business?
Two men shaking hands at a business meeting
What Does It Mean to Close a Sale?
four business people having a sales meeting
Meaning of WIIFM in Sales Keeping Prospect's Needs Top of Mind
A couple is listening to a sales presentation.
What Is Qualifying a Lead?
A woman in business attire is pointing out something to a man seated across from her.
What is Warm Calling?
Two men looking at a tablet. They're seated next to each other and both are smiling.
What Is Mirroring?
Salespeople shake hands after closing a deal.
What Is a Whale?
Woman working on a laptop computer.
Learn About Opt-in and Opt-out for Email to Avoid Spamming Prospects