Sales Interview Questions About Products and Services

Selling Yourself With Your Approach

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Sales is a challenging job, trying to sell someone something they don’t want or don't yet know that they need! Your job in a sales interview is to sell yourself as the best person for the job, and this is an ideal chance to showcase your salesmanship skills with questions about products and services. The interviewer will be closely observing your communication skills to determine if you’re the kind of salesman who can close a deal.

In addition, demonstrate the research you’ve done on the company and discuss why you want to sell their specific products or services. Convey your understanding of the company's product and sales strategies and how it relates to your past experience, using examples and anecdotes where possible. Here are some typical interview questions about products and services.

"What's More Important, a Quality Product or Excellent Customer Service?"

Sample Answers:

  • I believe that the two go hand in hand. You are not helping your customers by selling an inferior product. I make sure that the products that I represent are all of a high quality and good value, which gives me the confidence that I am providing my customers with the best possible customer service.
  • The quality product comes first. When you are able to provide a consistently high quality product, you are providing the customer with the most important aspect of customer service, a superior product experience.
  • Customer service is the most important aspect of sales. Without friendly, knowledgeable service, no product can sell itself.
  • I'm more focused on selling solutions in whatever form that takes, rather than products or services.

"Have You Consistently Met Your Sales Goals?"

Naturally, the interviewer will want to know about your sales history and the ideal candidate will have proven experience meeting and exceeding sales goals. Come ready to talk about your sales success and how you've met and exceeded goals. Cite numbers as evidence when possible.

Sample Answer:

  • I have never failed to meet or exceed sales goals in my eight-year career. Last year my team exceeded goals by 20 percent and consistently increased sales month over month. We made this happen during a time when the industry was contracting and other teams fell short of their goal.

"Sell Me This Paperclip"

Demonstrating your sales skills on the spot is an age-old interview question to get you to think on your feet. To best attack this question, don't try to launch into a pitch about the paperclip; find out what the buyer/interviewer is looking for and then sell the paperclip's benefits that match his needs.  If he needs something durable, note that the paperclip is guaranteed to last two years. If he needs something multi-functional, indicate the paperclip can hold papers, money and keep a loose button attached.