Sample Cover Letter for a Marketing/Writing Position

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When you submit a cover letter, you want to convey that you can excel at the job, that you will bring value to the company, and that you will fit in well with the company culture. This is particularly important when you write a cover letter for a job in marketing.

After all, marketing is all about selling a product or idea to a particular audience. In your cover letter, you want to “sell yourself” to the company. You want to convince the hiring manager that he or she needs you in that position and that you will be vital to the company.

Read below for tips on how to write a strong cover letter for a job in marketing and/or writing. Then read a sample cover letter for a job in marketing/writing. You can use the sample letter for inspiration when writing your own cover letter.

Tips for Writing a Cover Letter for a Marketing / Writing Position

  • Prove you will excel at the job. You want to prove in your cover letter that you are the ideal candidate for the position. Demonstrate this by using keywords from the job listing in your cover letter. Mention skills or abilities from the job listing that are required for the job. Don’t simply say you have these skills, but also provide a specific example of a time you demonstrated each skill.
  • Show you will fit in with the work environment. Employers are looking for job candidates who are not only capable but also likable. They want to know you will fit in well in the office environment. Therefore, do some research on the company culture. For example, is the company known for doing a lot of team projects? Provide an example of your success as a team member in the past.
  • Demonstrate your knowledge of the company. Because this is a job in marketing, you want to show that you know what clients you would be working with, and what products you would be promoting. If you have experience marketing the same kinds of products you would be marketing at this company, mention this. Also, detail why you're interested in the specific job: make the company feel special and demonstrate your knowledge of their company within the industry.
  • Explain how you will add value. While it is important to prove you have the skills for the job, you also want to show how you will bring value to the company. Perhaps your budgetary skills will save the marketing office money. Or maybe your efficiency will help you complete projects ahead of time. Try to use numbers to show how you will save the company money or time.
  • Be personal, relatable, and unique. Showing your personality is not easy to do in a cover letter. It is easy to overdo it and come across as unprofessional. Instead, try to show what makes you stand out from other job candidates in your letter. Again, this is something you have to do in marketing all the time: you often have to show that your product stands out from the competition. Point out anything that makes you an interesting and relatable candidate. For example, include a unique anecdote that shows a skill you have, but also helps the hiring manager get to know you better.
  • Edit, edit, edit. A job in marketing or writing requires a candidate who is a strong writer with attention to detail. Therefore, thoroughly proofread your letter, looking for any spelling or grammar errors. Ask a friend or career counselor to read your letter as well.

The following is a cover letter in a business letter format. If you write a cover letter email, you can leave out the contact information and date at the top, and you do not have to sign the letter at the bottom.

Cover Letter Sample for a Marketing / Writing Job

FirstName LastName
Your Address
Your City, State Zip Code
Your Phone Number
Your Email


Contact Name
Company Name
City, State Zip Code

Dear Mr./Ms. LastName:

The job listing posted on for a Production Editor-Proofreader caught my attention. I am confident that my experience fulfilling directives of marketing projects and my ability to produce high-quality written material on deadline would be valuable to your Sales Intelligence team.

I am currently working toward earning my bachelor’s degree in English and Professional Writing. Last year I completed an associate’s degree program in business administration, graduating with honors. My current GPA stands at 4.0. Since my education is online, grades are based solely on written communication.

During the past eighteen months I have produced close to 100 projects, including essays, reports, proposals, letters, emails, charts, graphs, tables, discussion board postings, and PowerPoint presentations. My associate's degree in business actually contributed to enhancing my writing abilities. In addition, by going back to school after first working in business for seven years, I bring practical skills and appreciable experience from the job world with tangible accomplishments and aptitudes.

Your job listing indicates you're seeking someone with a sharp eye for detail to help facilitate the production flow of client deliverables. My extensive experience with print media helped me to sharpen my eye by proofreading countless materials prior to going to press. My three years spent in the insurance field added to my attention to detail. I analyzed, reviewed, and processed group insurance documents and applications, making sure all components were present and complete to comply with insurance regulations and laws. In this job, there was no room for errors. With over seven years of history working with promotional projects, my primary responsibility and objective has always been simple – to satisfy the client.

My work has instilled in me resourcefulness, insight, integrity and accountability. I hope we can meet so I can provide some more examples of my skills and explore the contributions I could bring to the position.

Please contact me at or 312-550-1111 to arrange a time. I look forward to hearing from you and appreciate your consideration for this position.


Handwritten Signature (hard copy letter)

FirstName LastName 

Sending an Email Letter

When you are sending your letter via email include the job title and your name in the subject line of your message:

Subject: FirstName LastName – Production Editor-Proofreader Position

List your contact information in your signature, rather than in the body of the letter:


FirstName LastName
Your Email
Your Phone Number
Your LinkedIn Profile (optional)