Nearly every major brand has a social media presence, and someone has to manage all those posts, tweets, stories, and photos. Enter the social media manager, the professional who monitors and runs the company’s social networks.
When applying for a social media manager position, you will need to highlight your knowledge of social media accounts, trends, and analytics on your resume. Include specific details from the positions you have held that quantify your successes. Percentage increases in views, shares, and tweets will highlight your effectiveness and competence.
What to Include in Your Resume and Cover Letter
Be sure to place your strongest qualifications first in both documents. Then, follow up with the other important, but less specifically related skills. As you gain experience in your field, you will find it easier to tailor your application for each opportunity you apply for.
When you are less experienced, it’s important that you make the connection clear between what you have done, and how it relates to your qualifications for the position.
Show why you're qualified for the job. Use highlights from your work experience that match the qualifications the employer has listed in the job position to showcase your most relevant skills.
In your cover letter, reinforce the skills, experience, and education listed on your resume. You can add anecdotes and details that you didn’t have room to include in your resume, but that show clearly how well qualified you are for the job.
Show your passion. Your cover letter is also your opportunity to express your enthusiasm for the position, and mention reasons you think you would be a good fit.
Writing Effective Resumes and Cover Letters
Match your resume to the job. For each position to which you apply, carefully read and take the time to analyze what the hiring manager is looking for in a strong candidate. Your resume should reflect your social media skills and experiences that most closely match the ones the employer is seeking for this particular job.
Use templates and examples. It can be helpful to review examples of resumes and cover letters for a social media job, to help you to formulate your own. You may find it helpful to use a template as well, to help format your documents, and make sure that you include all the information required. Just be sure to customize your cover letter and resume for every position.
Sending an email cover letter. If you're sending your cover letter via email, list your name and the job title in the subject line of the email message:
Subject: Social Media Manager - Your Name
Include your contact information in your email signature, and don't list the employer contact information. Start your email message with the salutation.
Social Media Resume Example
Use the following sample resume for a social media manager as a guide. You should adjust the details and the order to fit your situation and the job you're applying for, so your resume is as close a match to the job description as possible.
Social Media Manager Resume Sample
123 Main Street
New York, NY 10036
SOCIAL MEDIA MANAGER
Creative, skilled social media expert with five years of experience managing professional social media accounts.
Key accomplishments include:
- Developed Engaged Community of Followers for Clients
- Increased Inbound Traffic for Clients’ Websites by up to 32%
- Developed Content for Clients’ Websites
- Applied Analytics Tools to Boost Websites’ Reach
- Collaborated Closely and Thoughtfully With Web Production Team
- Successfully creating must-follow social media feeds
XYZ PR Firm, Bethesda, Md
SOCIAL MEDIA MANAGER (February 2020 – Present)
Develop and manage online marketing campaigns for organizations including ABC Co., 123 Co., and JKL Co.
- Develop and monitor benchmarks for measuring impact of social media programs.
- Collaborate with department heads to develop and manage interdepartmental social media team.
ABC HEALTH SYSTEMS, Baltimore, Md.
MARKETING COORDINATOR (November 2018 – February 2020)
Developed and managed ABC’s first social media campaign, increasing web page views by 32%.
- Helped initiate a 25% rise in ABC’s Facebook shares and a 50% rise in Twitter retweets.
- Assembled and analyzed sales, expenses, and new business data, developed quarterly marketing reports, and delivered thorough quarterly analysis reports to upper management.
EDUCATION & CREDENTIALS
ABC UNIVERSITY, Boston, Mass.
Master of Business Administration (Specialization: Marketing) 2018
XYZ COLLEGE, Portsmouth, N.H.
Bachelor of Arts in Business (Major: Marketing; Minor: Business), 2017
Social Media Manager Cover Letter Template
This is an example of a cover letter for a social media manager. Download the social media manager cover letter template (compatible with Google Docs and Word Online) or see below for more examples.
Social Media Manager Cover Letter (Text Version)
123 Main Street
Anytown, CA 12345
September 15, 2020
123 Business Street
Business City, NY 54321
Dear Ms. Lee,
I would like to express my strong interest in the Social Media Manager position at Sunshine Hospital, as listed on Dice.com. I am confident that my previous success as a social media manager, as well as my strong communication and collaboration skills, make me an ideal candidate for the position.
I have ten years of experience in marketing, and I have spent the last five of those years as a Social Media Manager. My most recent campaign for Acme Corp. led to an increase of over 35% in inbound traffic for Acme’s website. Through a combination of creative social media marketing strategies and thorough monitoring of success through media analytics, KPIs, and dashboards, I can assure your company a similar rate of success.
You state in your job application that you are looking for a Social Media Manager who is able to collaborate with others, particularly your upper management and sales staff. As Marketing Coordinator for Pioneer Health Systems, I held quarterly meetings in which I presented marketing reports and sought analysis and feedback from the entire team. As Social Media Manager for Jones & Jones PR Firm, I collaborated with the Director of Marketing and Producer of every company for which I worked.
I am confident that my experience, particularly within the field of healthcare marketing, as well as my ability to collaborate and communicate, make me a strong candidate for the Social Media Manager at Sunshine Hospital. I have enclosed my resume and will contact you next week to see if we might find a time to speak together. Thank you so much for your time and consideration.
How to Get Your Resume Noticed
Use Your Resume to Highlight Your Skills: Include your knowledge of social media trends and analytics.
Quantify Your Achievements: Provide numbers, percentages, and other data to show that you’re effective.
Use Your Cover Letter to Showcase Your Passion: Express your enthusiasm for the job and discuss why you’re a good fit for the role.