Using Social Media for Recruiting, Screening, and Background Checks
Use Social Media for Recruiting and Screening Ethically and Legally
Online social media sites provide significant opportunities for employers who want to recruit potential employees, but they also present significant challenges if employers want to use them for screening and background checks. Checking employee job references is even more problematic in online social media.
No consensus exists among employers regarding searching online for information about prospective employees because of both potential discrimination and negligent hiring charges. Thus far, the practice of social media screening and background checks by employers is minimal.
However, the percentage of employers checking online information is expected to grow as using online social media becomes further entrenched in the fabric of social networking and job searching.
In recent research, 7 in 10 employers (70%) use social networking sites to research job candidates during the hiring process. Nearly half of employers (48%) check up on current employees on social media, and a third of employers (34%) have reprimanded or fired an employee based on content found online.
Are you prepared with policies and procedures to integrate the information you find online in your screening and background check practices? Here is what you need to know about online social media recruiting, screening, and background checks. This information will make your online recruiting and screening efforts current and legal.
Social Media as a Recruitment Tool
Employers are using social media as a valuable tool for sourcing and recruiting prospective candidates. Social networking allows organizations to build their employment brand and awareness, expand the breadth and depth of their network, target top talent in a large range of skill sets, and improve the effectiveness of their recruiting efforts.
About eight in 10 HR professionals (84%) of SHRM survey respondents said that recruiting job candidates is the primary reason their organizations use social media for recruitment and another 9% plan to begin using social media. 77% of employers use it for increasing employer brand recognition and 71% use it to target job candidates with a specific set of skills.
Using LinkedIn for Recruiting
LinkedIn is the web version of business networking. Most people have heard that networking is the best way to find a new job and you can look at LinkedIn as the online equivalent to in-person business networking. For job seekers, LinkedIn provides a free and easy way to network with large numbers of people they know and the people that those people know. LinkedIn also allows job seekers to follow the news and job postings for their targeted employers.
For employers, LinkedIn provides a wealth of information about the qualifications of job seekers and can help employers leverage their own networks to find potential candidates for job openings. LinkedIn also offers employers a fee-based solution that allows them to more quickly and easily find potential job candidates that best match the qualifications of the job they want to fill.
Like LinkedIn, Facebook and Twitter enable employers to create a presence that reflects their employment brand, find potential candidates, and post jobs. In addition, they enable great opportunities for communicating with groups of individuals who wish to follow the organization. Some companies have job channels and/or individual recruiters who operate dedicated Twitter accounts for communicating with interested job candidates.
Risks of Use of Social Media in Screening
Social media is an ideal way to find and recruit candidates but the difficulty occurs when the information provided on social media sites is used to target a specific classification of employees. Or, if the data is used to explicitly eliminate a candidate from consideration, you may have legal concerns. This elimination, when based on data found through social media content, opens the employer to the potential risks of liability, discrimination claims, and non-compliance with regulations.
While there is little direct legal precedent around this issue, it's likely that legislation and case law will become clearer in the future. In the meantime, the risks are evident and few companies want to be the focus of any legal action. Given this point, it's important that organizations have policies in place that protect against discriminatory practices and are explicit in how social media information can be used by employees in the hiring process.
Not much information is available today regarding employer use of social media specifically for the purposes of background checks. However, it is believed that the percentage of employers using social media for background checks is small.
Generally, social media screening and background check practices by employers fall into three basic categories:
- Not accessing social media sites at all for any purpose in hiring.
- Employing social media for the sourcing of candidates, but not using it for screening or background checks.
- Using social media in all areas of hiring.
Legal and Regulatory Risks
Employers need to consult with their legal counsel prior to developing an approach to the use of social media in hiring. Especially if the employer intends to use social media as part of the screening and background checking process. There are at least two categories of competing legal concerns:
Most employers have stringent employment policies that prevent their recruiters and hiring managers from learning potentially discriminatory information about candidates. Visiting a person's social media sites, however, clearly creates the opportunity to view large amounts of information contrary to these non-discriminatory practices. If a recruiter has accessed this data, it is difficult to prove that they were not influenced by it in their hiring decision.
Employers must consider the potential risk of a negligent hiring or negligent retention lawsuit related to social networking profile information. As a hypothetical example, it is possible that if a workplace violence incident occurred when the information was available on the perpetrator's public social networking profile that could have predicted the later behavior, the employer may be held liable for negligence in not using this readily available information when they made the hiring decision.
Although this situation has yet to play out, the key factors are not unlike those of past cases where publicly available information was not considered that have resulted in significant jury awards.
Relative Value of Social Media Recruiting, Screening and Background Checks
Interestingly, the value of conducting social media screening and background checks is likely small for most companies. HireRight conducted a survey in which over 5,000 applicants were reviewed randomly via their social media sites. Of these, just over half had either no public information available or no information that could clearly be associated with the individual. Of those who did have a public social media profile, less than 1% had any information that might be deemed concerning relative to a hiring decision, for example, mentions of drug use, pornographic material, an orientation toward violence, and so forth.
Given the challenges inherent in acting on this data combined with the effectiveness of current screening tools, the additional value provided by social profile information is minimal. In our assessment, to reduce hiring risk and make more informed decisions, an adequate substitute for a quality background check through a reputable provider, does not exist.
Please note that the information provided, while authoritative, is not guaranteed for accuracy and legality. The site is read by a world-wide audience and employment laws and regulations vary from state to state and country to country. Please seek legal assistance, or assistance from State, Federal, or International governmental resources, to make certain your legal interpretation and decisions are correct for your location. This information is for guidance, ideas, and assistance.
Career Builder. "More Than Half of Employers Have Found Content on Social Media That Caused Them NOT to Hire a Candidate, According to Recent CareerBuilder Survey." Accessed June 30, 2020.
Society for Human Resources Management. "Using Social Media for Talent Acquisition." Accessed June 28, 2020.
Justia. "Use of Social Media in Hiring." Accessed June 28, 2020.