Social Media Skills List and Examples

Social Media Skills for Resumes, Cover Letters and Interviews

Creative woman working in open plan office.
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Social media platforms now collectively function as a major arena for public discourse. If a business or organization wants people to talk about their work, they need to have a social media presence. For best possible results, many hire social media directors to shape that presence and to do the dirty work of actually creating and posting material. That social media director could be you.

How to Use Skills Lists

Many social media directors get their start by applying what they know from their own social media involvement to a professional context. Which is not to say that anyone with a Facebook account can walk into one of these positions. Employers do look for prior experience and other proof of ability, but you may have skills you don’t realize are relevant. 

Read through this list and see how many of these abilities you already have. Then, use these skills as keywords in your resume, cover letter, and interview to make sure potential employers know what you can do. But remember, before you apply, to read the job description carefully, as hiring managers vary in terms of what exactly they want to see in a social media director.

You may also want to review our lists of skills listed by job and type of skill.

Top Social Media Skills

Remember that this list is non-exhaustive. Although a successful social media manager should have all or most of these skills, there are other abilities as well that can help you get your message out, depending on the nature of your position and whether you are designing the social media strategy or simply executing it.

Most social media posts include text, and many are text-based. That means that, for your posts to be effective, your text has to be good - clear, engaging, and on-message. Part of writing good copy is simply the craft of putting words together: grammar, spelling, and punctuation. There's also the aspect of understanding a company's "voice" and employing that with consistency, intelligence, and sometimes with humor.

While most social media posts include text, images and video are becoming increasingly popular. Even text has a visual element for many platforms, since you can choose color, size, font, alignment, and in some cases, you'll want to include emoji or other symbols. Designing these elements well will make the visual dimension of your posts clearer, more engaging, and more effective.

Public Speaking
Public speaking on social media? Yes, indeed! Video, especially live video, is one of the best ways to engage your audience. And if you’re going to star in your video, you are going to have to be comfortable and well-presented in the public eye. Here's a list of public speaking skills you may need.

Customer Service
Social media is not just a way to get your message out, it is also a way to listen. You can use these channels to engage in dialogue, receive feedback, and address concerns. If you work for a business, this type of work falls mostly under the heading of customer service. Another way to describe this part of the role could be community engagement. In either case, to do it well, you have to be open-minded, diligent, and genuinely interested in what your visitors and customers have to say to you through social media.

Social media services provide a variety of measures of the performance of your posts and tweets. From the public and visible information like likes and shares and plays and the number of comments to private information that only you can see, you can use these data to find out which topics, format, and even times of day work best for your message. 

Bear in mind, though, that the numbers don’t tell the whole story. To make sense of the picture, you must also know a bit about behavioral psychology, so you can make good guesses about why a tweet or a post is doing well, and adjust your social media use accordingly.

Social Media Skills List

A – Z

  • Ad Campaigns
  • AdWords
  • Analytics
  • Audience Development
  • Authenticity
  • Best Practices
  • Blogging
  • Brand Awareness
  • Brand Marketing
  • Branding
  • Budgeting
  • Buffer
  • Campaign Creation
  • Campaign Management
  • Campaign Tracking
  • Communities
  • Community Building
  • Community Management
  • Competitive Analysis
  • Content
  • Content Distribution
  • Content Management
  • Content Management Systems (CMS)
  • Content Marketing
  • Content Strategy
  • Communication
  • Creativity
  • Customer Relations
  • Data Analysis
  • Data Analytics
  • Design
  • Detail Oriented
  • Digital
  • Digital Marketing
  • Digital Media
  • Digg
  • Directing Traffic
  • Editing
  • Editorial
  • Email Marketing
  • Emerging Trends
  • Engagement
  • Entrepreneurship
  • Ethics
  • Execution
  • Facebook
  • Facebook Ads
  • Facebook Insights
  • FeedBlitz
  • Flickr
  • Generate Interest
  • Good Grammar
  • Google
  • Google+
  • Google Analytics
  • Grammar
  • Graphics
  • Graphic Design

H - M

  • HootSuite
  • HTML
  • Identifying Problems
  • Image Creation
  • Image Editing
  • Image Management
  • Increase Engagement
  • Interpersonal
  • Instagram
  • Keyword Analysis
  • Leading Teams
  • LinkedIn
  • Listening
  • Live Writer
  • Management
  • Marketing
  • Media Creation
  • Metrics
  • Media Implementation
  • Mobile
  • Monitoring Public Usage
  • Motivation
  • Multitasking

N - S

  • Networking
  • Ning
  • Optimization
  • Oral Communication
  • Organization
  • Passion
  • Pay Per Click (PPC)
  • Personal Branding
  • Photo Editing
  • Pinterest
  • PitchEngine
  • Podcasting
  • Planning
  • Product Management
  • Project Management
  • Problem Solving
  • Ranking
  • Reddit
  • Relationship Building
  • ReportingOn
  • Research
  • Responsive
  • Search Engine Optimization (SEO)
  • SEO Best Practices
  • Six Apart
  • Sharing Content
  • SimplyMeasured
  • Social Media Marketing
  • Social Media Monitoring
  • Social Publishing
  • Social Sharing
  • Sourcing
  • Strategic Planning
  • Strategic Vision
  • Strategy
  • StumbleUpon
  • Style

T - Z

  • Technology
  • Technorati
  • Time Management
  • Tracking
  • Trend Spotting
  • Trend Setting
  • Trends
  • Trending Topics
  • Tumblr
  • Twitter
  • Twitter Ads
  • TypePad
  • User Engagement
  • Video
  • Video Editing
  • Viral Potential
  • Web Marketing
  • WordPress
  • Wikipedia
  • Written Communication
  • Writing
  • YouTube