Important Social Media Skills That Employers Value

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The demand for social media managers is growing, as most companies have a strong social media presence these days. SCORE reports that 77% of small businesses use social media for sales, marketing, and public relations. Many organizations hire social media managers to shape their social media strategy, create and post material, as well as measure its impact.

Even if you’re not looking for a job with “social media” in the title, you might find that these skills will come in handy during your job hunt.

Many 21st century marketing jobs have a social media component. If you’re applying for a job as a marketing director, marketing coordinator, or marketing manager, it’s likely that you’ll need to at least understand how social media works as part of an overall marketing strategy.

Here are some essential skills you need to be an excellent social media manager in a growing and exciting career field. If you're in the process of trying to build up your careers as a social media manager, be sure to incorporate these skills into your resume, and use them to increase your appeal during interviews.

What Kind of Skills Do You Need to Be a Social Media Manager?

Social media managers and other professionals in this field use various platforms to communicate with the public, including Twitter, Instagram Facebook, Pinterest, and LinkedIn. They run their organizations' social media accounts, developing an online presence and building a brand’s reputation. A combination of hard and soft skills is required to be successful in this field. Being technologically savvy will get you far, but there are many professionals who strictly focus on content creation. If you are in the latter field, being a strong writer and understanding the language that appeals to your target audience are essential.

A bachelor's degree is typically required for a social media manager position. Relevant majors include journalism, communications, marketing, and business.

Types of Social Media Skills

Writing

Most social media posts include text, and many are text-based. That means that, for your posts to be effective, your text has to be worth reading - clear, engaging, and on-message. Part of writing good copy is simply the craft of putting words together: grammar, spelling, and punctuation. There's also the aspect of understanding a company's "voice" and employing that with consistency, intelligence, and sometimes with humor.

  • Ad Campaigns
  • Authenticity
  • Blogging
  • Content
  • Creative Thinking
  • Critical Thinking
  • Editing
  • Editorial
  • Email Marketing
  • Good Grammar
  • Humor
  • Personal Branding
  • Sentence Structure
  • Social Media Marketing
  • Social Publishing
  • Typepad
  • Tumblr
  • Twitter
  • Wide Vocabulary
  • Witty
  • Written Communication

Design

While most social media posts include text, images and video are becoming increasingly popular. Even text has a visual element for many platforms, since you can choose color, size, font, alignment, and in some cases, you'll want to include emoji or other symbols. Designing these elements well will make the visual dimension of your posts clearer, more engaging, and more effective.

  • Adobe Acrobat
  • Audience Development
  • Branding
  • Campaign Creation
  • Community Building
  • Content Marketing
  • Content Strategy
  • Creativity
  • Detail Oriented
  • Digital
  • Digital Marketing
  • Facebook Ads
  • Google Ads
  • Graphic Design
  • Image Creation
  • Image Editing
  • Image Management
  • Marketing
  • Media Creation
  • Media Implementation
  • Photo Editing
  • Pinterest
  • Style
  • Video
  • Video Editing
  • Web Marketing
  • WordPress
  • YouTube Advertising

Public Speaking

Public speaking on social media? Yes, indeed! Video, especially live video, is one of the best ways to engage your audience. And if you’re going to star in your video, you are going to have to be comfortable and well-presented in the public eye. Here's a list of public speaking skills you may need.

  • Communication
  • Entrepreneurship
  • Filming Equipment
  • Interpersonal
  • Leading Teams
  • Listening
  • Motivation
  • Oral Communication
  • Passion
  • Podcasting
  • Presentation
  • YouTube

Customer Service

Social media is not just a way to get your message out, it is also a way to listen. You can use these channels to engage in dialogue, receive feedback, and address concerns. If you work for a business, this type of work falls mostly under the heading of customer service. Another way to describe this part of the role could be community engagement. In either case, to do it well, you have to be open-minded, diligent, and genuinely interested in what your visitors and customers have to say to you through social media.

  • Communities
  • Customer Relations
  • Engagement
  • Facebook Engagement
  • Generate Interest
  • Increase Engagement
  • Networking
  • Ning
  • Relationship Building
  • Responsive
  • Social Sharing
  • User Engagement

Analytics

Social media services provide a variety of ways to measure the performance of your posts and tweets. From public information such as shares, likes, plays, and comments to private information that only you can see, these metrics help you find out what works best for your message. With this insight, you can tweak your topics, format, and even times of day work to maximize impact.

Bear in mind, though, that the numbers don’t tell the whole story. To make sense of the picture, you must also know a bit about behavioral psychology, so you can make good guesses about why a tweet or a post is doing well, and adjust your social media use accordingly.

  • Analytics
  • Budgeting
  • Campaign Tracking
  • Competitive Analysis
  • Data Analysis
  • Data Analytics
  • Emerging Trends
  • Facebook Insights
  • Google Analytics
  • Keyword Analysis
  • Metrics
  • Monitoring Public Usage
  • Ranking
  • Reporting
  • Research
  • Search Engine Optimization (SEO)
  • SEO Best Practices
  • Social Media Monitoring
  • Tracking
  • Trend Spotting
  • Trend Setting
  • Trends
  • Trending Topics
  • Viral Potential

More Social Media Skills

Strategic

  • Brand Awareness
  • Brand Marketing
  • Campaign Management
  • Community Management
  • Content Distribution
  • Directing Traffic
  • Execution
  • Identifying Problems
  • Optimization
  • Planning
  • Problem Solving
  • Research
  • Sourcing
  • Time Management
  • Strategic Planning
  • Strategic Vision

Business Savvy

  • Best Practices
  • Buffer
  • Content Distribution
  • Content Management
  • Content Management Systems (CMS)
  • Digital Media
  • Ethics
  • FeedBlitz
  • Flickr
  • HootSuite
  • HTML
  • Instagram
  • LinkedIn
  • Management
  • Mobile
  • Organization
  • Pay Per Click (PPC)
  • PitchEngine
  • Product Management
  • Project Management
  • Reddit
  • Six Apart
  • Sharing Content
  • Technology
  • Twitter Ads

Key Takeaways

INCLUDE YOUR MOST RELEVANT SKILLS ON YOUR RESUME: Best practices are to use industry-specific lists such as this one to help you fill out your resume effectively. pick a few from each section to show that you are well-rounded.

HIGHLIGHT YOUR SKILLS IN YOUR COVER LETTER: Use your cover letter to show the hiring manager that you're a strong match for the job by mentioning how your qualifications fit the job requirements.

USE SKILL WORDS DURING JOB INTERVIEWS: You can also use these words in your job interviews. Share examples of your social media successes during the interview.