Social Media Skills List and Examples

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Most companies have a strong social media presence these days. SCORE reports that 77% of small businesses use social media for sales, marketing, and public relations. Many organizations hire social media managers to shape their social media strategy and to do the work of creating and posting material, as well as measuring its impact.

However, even if you’re not looking for job with “social media” in the title, you might find that these skills will come in handy during your job hunt. A lot of 21st-century marketing jobs have a social media component. If you’re applying for a job as a marketing director, marketing coordinator, or marketing manager, it’s likely that you’ll need to at least understand how social media works as part of an overall marketing strategy.

If so, you’ll have to know which keywords are most appealing to hiring managers and feature them prominently in your resumecover letter, and application materials. Skills lists can help.

Job Responsibilities

Social media managers and other professionals in this field use various platforms to communicate with the public, including Twitter, Instagram Facebook, Pinterest, and LinkedIn. These workers run their organizations' social media accounts, developing an online presence and building a brand’s reputation.

Education and Training

A bachelor's degree is typically required for a social media manager position. Relevant majors include journalism, communications, marketing, and business.

Salary

Payscale.com reports that the average annual salary for a social media manager is $49,310. Marketing managers earn $56,180 per year, on average, while marketing coordinators make $41,219 per year.

How to Use Skills Lists

Many social media managers get their start by applying what they know from their own social media involvement to a professional context. Which is not to say that anyone with a Facebook account can walk into one of these positions. Employers do look for prior experience and other proof of ability, but you may have skills you don’t realize are relevant.

Read through this list and see how many of these abilities you already have. Then, use these skills as keywords in your resumecover letter, and interview to make sure potential employers know what you can do. But remember to read the job description carefully before you apply, as hiring managers vary in terms of what exactly they want to see in a social media manager.

You may also want to review our lists of skills listed by job and type of skill.

Top Social Media Skills

Remember that this list is non-exhaustive. Although a successful social media manager should have all or most of these skills, there are other abilities as well that can help you get your message out, depending on the nature of your position and whether you are designing the social media strategy or simply executing it.

Writing

Most social media posts include text, and many are text-based. That means that, for your posts to be effective, your text has to be worth reading -- clear, engaging, and on-message. Part of writing good copy is simply the craft of putting words together: grammar, spelling, and punctuation. There's also the aspect of understanding a company's "voice" and employing that with consistency, intelligence, and sometimes with humor.

Design

While most social media posts include text, images, and video are becoming increasingly popular. Even text has a visual element for many platforms, since you can choose color, size, font, alignment, and in some cases, you'll want to include emoji or other symbols. Designing these elements well will make the visual dimension of your posts clearer, more engaging, and more effective.

Public Speaking

Public speaking on social media? Yes, indeed! Video, especially live video, is one of the best ways to engage your audience. And if you’re going to star in your video, you are going to have to be comfortable and well-presented in the public eye. Here's a list of public speaking skills you may need.

Customer Service

Social media is not just a way to get your message out, it is also a way to listen. You can use these channels to engage in dialogue, receive feedback, and address concerns. If you work for a business, this type of work falls mostly under the heading of customer service. Another way to describe this part of the role could be community engagement. In either case, to do it well, you have to be open-minded, diligent, and genuinely interested in what your visitors and customers have to say to you through social media.

Analytics

Social media services provide a variety of ways to measure the performance of your posts and tweets. From public information such as shares, likes, plays, and comments to private information that only you can see, these metrics help you find out what works best for your message. With this insight, you can tweak your topics, format, and even times of day work to maximize impact.

Bear in mind, though, that the numbers don’t tell the whole story. To make sense of the picture, you must also know a bit about behavioral psychology, so you can make good guesses about why a tweet or a post is doing well, and adjust your social media use accordingly.

Social Media Skills List

A – Z

  • Ad Campaigns
  • Analytics
  • Audience Development
  • Authenticity
  • Best Practices
  • Blogging
  • Brand Awareness
  • Brand Marketing
  • Branding
  • Budgeting
  • Buffer
  • Campaign Creation
  • Campaign Management
  • Campaign Tracking
  • Communities
  • Community Building
  • Community Management
  • Competitive Analysis
  • Content
  • Content Distribution
  • Content Management
  • Content Management Systems (CMS)
  • Content Marketing
  • Content Strategy
  • Communication
  • Creativity
  • Customer Relations
  • Data Analysis
  • Data Analytics
  • Design
  • Detail Oriented
  • Digital
  • Digital Marketing
  • Digital Media
  • Directing Traffic
  • Editing
  • Editorial
  • Email Marketing
  • Emerging Trends
  • Engagement
  • Entrepreneurship
  • Ethics
  • Execution
  • Facebook
  • Facebook Ads
  • Facebook Insights
  • FeedBlitz
  • Flickr
  • Generate Interest
  • Good Grammar
  • Google
  • Google Ads
  • Google Analytics
  • Grammar
  • Graphics
  • Graphic Design

H - M

  • HootSuite
  • HTML
  • Identifying Problems
  • Image Creation
  • Image Editing
  • Image Management
  • Increase Engagement
  • Interpersonal
  • Instagram
  • Keyword Analysis
  • Leading Teams
  • LinkedIn
  • Listening
  • Management
  • Marketing
  • Media Creation
  • Metrics
  • Media Implementation
  • Mobile
  • Monitoring Public Usage
  • Motivation
  • Multitasking

N - S

  • Networking
  • Ning
  • Optimization
  • Oral Communication
  • Organization
  • Passion
  • Pay Per Click (PPC)
  • Personal Branding
  • Photo Editing
  • Pinterest
  • PitchEngine
  • Podcasting
  • Planning
  • Product Management
  • Project Management
  • Problem Solving
  • Ranking
  • Reddit
  • Relationship Building
  • Reporting
  • Research
  • Responsive
  • Search Engine Optimization (SEO)
  • SEO Best Practices
  • Six Apart
  • Sharing Content
  • Social Media Marketing
  • Social Media Monitoring
  • Social Publishing
  • Social Sharing
  • Sourcing
  • Strategic Planning
  • Strategic Vision
  • Strategy
  • Style

T - Z

  • Technology
  • Time Management
  • Tracking
  • Trend Spotting
  • Trend Setting
  • Trends
  • Trending Topics
  • Tumblr
  • Twitter
  • Twitter Ads
  • Typepad
  • User Engagement
  • Video
  • Video Editing
  • Viral Potential
  • Web Marketing
  • WordPress
  • Wikipedia
  • Written Communication
  • Writing
  • YouTube
  • YouTube Advertising