The 9 Most Common Personality Types of Entrepreneurs

Business executives in meeting
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Your business personality type encompasses the traits and characteristics of your personality and how well those traits blend with the needs of the business. Several common personality types thrive in an entrepreneurial environment. 

Nine common types of entrepreneur personalities are described below. Begin by identifying your dominant personality traits so you can understand how you operate in your business and what you may need to do to become even more successful.

1. The Improver

If you operate your business predominately in the Improver mode, you focus on using your company as a means to improve the world. Your overarching motto is: Morally correct companies will be rewarded when working on a noble cause. Improvers have an unwavering ability to run their business with high integrity and ethics.

Personality alert: Be aware of your tendency to be a perfectionist and over-critical of employees and customers.

2. The Adviser

This business personality type will provide an extremely high level of assistance and advice to customers. The Adviser's motto is: The customer is right and we must do everything to please them. Companies built by Advisers become customer focused.

Personality alert: Advisers can become totally focused on the needs of their business and customers that they may ignore their own needs and ultimately burn out.

3. The Superstar

Here the business is centered around the charisma and high energy of the Superstar CEO. This personality often will cause you to build your business around your own personal brand.

Personality alert: Can be too competitive and are often classified as workaholics who find it difficult to take a vacation or step away for a break.

4. The Artist

This business personality is the reserved but highly creative type, and is often found in businesses demanding creativity such as web design and ad agencies. As an Artist sort, you’ll tend to build your business around your unique talents and creativities.

Personality alert: You may be overly sensitive to your customers’ responses even if the feedback is constructive.

5. The Visionary

A business built by a Visionary will often be based on the future vision and thoughts of the founder. You will have a high degree of curiosity for understanding the world around you and will set-up plans to avoid the landmines.

Personality alert: Visionaries can be too focused on the dream with little focus on reality. Action must proceed vision.

6. The Analyst 

If you run a business as an Analyst, your company is focused on fixing problems in a systematic way. Often the basis for science, engineering or computer firms, Analyst companies excel at problem solving.

Personality alert: Be aware of analysis paralysisWork on trusting others.

7. The Fireball

A business owned and operated by a Fireball is full of life, energy, and optimism. Your company is life-energizing and makes customers feel that the company can get it done in a fun, playful manner.

Personality alert: You may over-commit your teams and act too impulsively. Balance your impulsiveness with business planning.

8. The Hero

You have an incredible will and ability to lead the world and your business through any challenge. You are the essence of entrepreneurship and can assemble great companies.

Personality alert: Over-promising and using force full tactics to get your way will not work long term. Trust your leadership skills to help others find their way.

9. The Healer

If you are a Healer, you provide nurturing and harmony in your business. You have an uncanny ability to survive and persist with an inner calm.

Personality alert: Because of your caring, healing attitude toward your business, you may avoid outside realities and use wishful thinking. Use scenario planning to prepare for turmoil.

Each of these business personality types can succeed in the business environment if you stay true to your character. Knowing firmly what your strong traits are can act as a compass for your small business. If you are building a team, this insight is invaluable. For the solo business owner, understand that you may need outside help to balance your business personality.

Edited by Alyssa Gregory