The How-To Guide for Common Advertising Tasks
How to Do Some of the Most Requested Advertising Jobs
There is a lot of mystique around some of the jobs that professional advertisers do, and with good reason; it takes years of hard work, dedication, and trial and error to become experts in these disciplines.
However, if you run a small business, are just starting out, or simply want to try your hand at some of the projects that ad agencies tackle on a daily basis, the following guides will help you along.
There is no replacement for the expertise you will get from an agency, but this may at least help you appreciate just how hard their job actually is.
How To Create a Flyer That Gets Results
A leaflet, or flyer, may be just a simple piece of paper printed on one or both sides. But, it's also a very eye-catching way to grab someone's attention and promote sales...IF it is done right.
Remember, people see advertising messages every other minute, especially when they're out and about on the streets. SO, you need to do something that has an impact. Here's a quick guide to help you create a great flyer.
How To Write a Great Tagline For Your Company
To write a great tagline, it’s important to understand what a tagline is. Or, to be more specific, what it’s actually supposed to do.
A tagline is usually described as “a catchphrase or slogan, especially as used in advertising, or the punch line of a joke.”
This really takes away from the seriousness of a tagline, and what it can do for your product or service. A tagline is no joke. It should not be a throwaway.
The creative brief is the foundation of any advertising or marketing campaign. It's the treasure map that creatives follow, and it tells them where to start digging for those golden ideas. Or at least, it should, if it's any good.
A good creative brief is hard to come by. A combination of lack of knowledge, increasingly tighter deadlines, bad habits, laziness, poor account management, bad creative direction, or all of the above, contribute to this document becoming an afterthought in many agencies. But done right, everyone benefits.
If you're any kind of writer, be it a copywriter, someone in public relations, or a marketing writer, you will be asked to write an advertorial at some point in your career. Advertorials, also known as long-form copy ads, are the opposite of typical ads that feature 90% visual and barely any copy at all. Instead, advertorials are designed to look like a part of the publication in which they're appearing and are intended to be an interesting read that divulges a plethora of information about the product or service.
How To Create a Powerful Press Kit
The world is quickly going digital, and press kits are following suit. But while many press kits are opting for flash drives and online downloads, there is a lot to be said for a physical mailing. In fact, with so many PR firms moving towards the quicker and cheaper digital kits, there is even more opportunity for your physical kit to stand out in a cluttered marketplace.
Whether your press kit is for a movie, a musician, an event, a product launch, or even a political campaign, you have the chance to get some great coverage for very little expense.
How To Do a Press Check
There are certain things that you will only learn once you begin working in an actual advertising or graphic design agency. From creative briefs that don’t contain a definitive USP, to working with tough clients and rewriting perfect copy, life on the job will teach you a lot.
Perhaps the biggest skill an art director, designer, creative director, and occasionally a copywriter, can learn is the art of press checking. When you a printing anything, be it a small leaflet, a brochure, a newspaper ad, or a massive billboard, you want the end product to be as close to your original design as possible.
You really do want perfection, and the press check is the last chance you have to make sure you have everything correct and no errors have crept in along the way.