A Model's Guide to Email Etiquette

The Importance of Online Professionalism in Your Modeling Career

Woman sitting in front of laptop and checking her phone
•••

JGI/Tom Grill/Getty Images

Business is increasingly being conducted online. This is as true for the modeling profession as it is for any other industry. With that in mind, you must always put your best self forward, whether you're out on the runway or behind a computer screen. Having a strong email etiquette is essential for any model.

With modeling agencies looking at every aspect of a new model's potential, email etiquette is no small thing. And when you are trying to get your modeling career going, you must do everything you can to give yourself the best opportunity to be successful. Here are five things to keep in mind when you are using emails or any other form of online messaging for modeling work.

Use an Appropriate Email Address 

Modeling agencies and scouts receive hundreds of emails a day from aspiring models who are sending their pictures or inquiring about the process to become a model. Increase the chances that yours is opened by using an email address that is appropriate and professional. Go with something simple (like your first and last name) that does not include any profanity, drug references, misspellings, or juvenile words.

If possible, create an email address specifically for conducting business. This will help prevent sending the wrong emails to the wrong people, or having important emails get lost in the shuffle.

Be Polite

Whether you're conducting business online or offline, using proper manners will always work in your favor and go a long way toward creating a good first impression. As mentioned, modeling agencies and model scouts receive a plethora of emails every day, so it's always nice to thank agencies and scouts (or whomever else you are emailing) for taking the time to review your email. Furthermore, make sure any requests you make include the word “please!”

Use Spellcheck

Spelling and grammatical errors look sloppy and unprofessional, and they have no place in work emails. These mistakes make you seem careless, as though you don't put much time or thought into how you communicate. Demonstrate that you take modeling seriously by—at the very least—running emails through spellcheck or having someone review them for you. Generally, emails to modeling agencies are short and sweet, so it won’t add a lot of extra time to make sure the spelling is correct. It will, however, go a long way in demonstrating your professionalism.

Be Careful With Copy and Paste

If you are sending emails to several different modeling agencies, do your research about the company you are addressing. If you can get the name of the particular person you are emailing, you're off to a great start.

It's tempting to speed up your correspondence work by copying and pasting into several emails. If you do, though, be extra careful that you aren’t sending an email addressed to one modeling agency that is really meant for another. Addressing the wrong person won't reflect well on you, so double-check everything before you press send. If an email is incorrectly addressed, modeling agencies may simply disregard it, and you run the risk of your photos never being seen.

Put something simple and explanatory in the subject line so your intentions are clear. Keep a list of all the agencies you have messaged or intend to message so you can keep track. Or, to make it even easier and faster, get a professional model scouting company such as ModelScouts to do all the work for you.

Research Your Audience

Not all modeling agencies are looking for the same kind of models. Before sending off an email, you should do a quick search to find out about the company and what kind of models they are looking for. If you are sending pictures to an agency that only scouts child models, a search will tell you that right away and prevent you from wasting your time drafting an email. If you are trying to get into lingerie or glamour modeling, make sure the agency you’re contacting accepts those types of models. Otherwise, they might deem your pictures incredibly inappropriate.

It's also good practice to check whether sending photos via email is even a format that particular company uses. Otherwise, your email could be ignored. The more you meet an agency's expectations for communication and good email etiquette, the more likely you are to make the right impression from the start.