10 Jobs for Marketing Major Graduates
Marketing involves promoting particular products and services to consumers, and convincing consumers that they should buy those products. If you love the idea of learning about products and consumers and finding creative ways to sell products to a target audience, a marketing major might be right for you.
Are you a marketing major interested in a career in marketing? Curious about career options? Marketing majors develop a broad range of marketing skills and knowledge that can be applied to jobs in every sector of the economy.
Marketing Major Skills
Students who major in marketing develop a number of skills that can be used across industries. For example, marketing majors develop strong research skills. When working on market research projects, they have to assess the needs and preferences of consumers for products and services. This requires both quantitative and qualitative research skills.
Communication is central to effective marketing, so students refine their writing, verbal, and presentation skills while completing assignments and internships. They compose pitches for advertising campaigns, text for press releases, and content for social media. They learn how to write for a wide variety of audiences.
Many marketing projects in college are team assignments. Therefore, marketing majors also develop strong leadership and teamwork skills.
Marketing majors also learn to plan and promote events and campaigns. Students with strong interpersonal skills develop the ability to engage others directly and encourage them to purchase products and services. Marketing majors with a creative bent excel at visual communication and product design as well as conceptualizing slogans and themes for marketing campaigns.
Best Jobs for Marketing Majors
The best job for you as a marketing major will depend on your unique set of skills, values, personality traits, and interests, all of which you will convey during a job interview. This list will help you to identify some traditional and nontraditional options for consideration.
1. Admissions Representative
Admissions offices market colleges and other educational institutions to prospective students and their families. Marketing majors have the research skills and knowledge of marketing strategies to help admissions offices promote their institutions.
Marketing majors who can engage prospective students, uncover their interests in a college, and present the benefits of attending their school, can be very effective as admissions representatives. Admissions staff members tap the organizational and event planning skills of the marketing major to coordinate open houses and other admissions programs. Presentation skills are vital as admissions staff members represent their institutions at college fairs and school visits.
2. Brand/Product Manager
Brand managers oversee all aspects of marketing a product or service. They usually begin their careers as assistants, market research analysts, sales representatives, or trainees in development programs before earning an MBA.
Marketing majors have the knowledge of marketing research, advertising, and product development that is required for this role. Highly developed analytical skills are necessary to evaluate consumer trends and research related to a product. Brand managers select and direct other departments or contractors that conduct research, media planning, and advertising regarding their brands.
Presentation and persuasive skills are critical when pitching budgets and other product proposals to executives at a firm.
3. Event/Meeting Planner
Weddings, alumni gatherings, press conferences, professional conferences, training sessions, and promotional events all require a planner who can anticipate the needs and preferences of an audience. Marketing majors have the research and analytical skills to assess what the consumers of events might be looking for in a program.
Students or graduates with a history of organizing and promoting campus events would benefit from exploring this option. Writing skills and facility with social media will enable the marketing major to publicize events and draw a viable audience.
Development workers and others who raise money for non-profit organizations are essentially marketing their organizations to the public. In this capacity, they assess the interests of prospective donors and develop communications that emphasize key services provided by their organizations.
Fundraisers tap the presentation and interpersonal skills of the marketing major to make pitches to groups of potential donors. They organize and publicize events and secure sponsorships from corporate entities.
5. Marketing Assistant
Marketing professionals often employ recent graduates as assistants to carry out support duties and more routine tasks. Marketing majors with strong subject knowledge and detail orientation can use this position as a gateway to more responsible jobs in the field.
Organizational and event planning skills help marketing majors to coordinate promotional initiatives. Writing and editing skills honed through marketing studies help assistants to compose and revise marketing communications. Facility with social media applications enables assistants to enhance the online presence of their organizations.
6. Market Research Analyst
Marketing majors with strong quantitative, analytical, and research skills should investigate this role. Market research analysts design and carry out assessments of consumer reactions to new products/services, modified products, packaging, and advertising themes. They gather, organize, and interpret data using software and statistical tools.
Market research analysts must prepare and deliver presentations to marketing managers highlighting their findings, much like the academic reports made by marketing majors. The creative talents of marketing majors are useful when selecting methods for eliciting consumer responses to products.
7. Media Planner
Marketing majors are well equipped to analyze the viewing, reading, listening, and surfing patterns of various consumer groups as required by media planners. Media planners work to determine what forms of media a company should use to attract consumers or gain users. Students who are well organized, systematic, and comfortable with quantitative thinking and fascinated by the media should give consideration to this field.
Most graduates will start out in support positions like media assistants where attention to detail, organizing data, generating spreadsheets, and preparing presentations will be common job responsibilities.
8. Public Relations Representative
Marketing majors learn to analyze an audience and identify the types of communication which can influence that demographic. This is the main goal of public relations, an industry that focuses on helping a client develop and maintain a positive reputation with the public. Marketing graduates with strong journalistic writing skills are often well suited for public relations jobs that involve engaging with the media to promote a client.
Public speaking, organizational, and event planning skills help the marketing major to orchestrate press conferences and other publicity events. Extroverts who can readily develop a rapport with key contacts often thrive in this profession.
9. Sales Representative
The ultimate goal of all marketing enterprises is to increase sales of products or services. There are many sales jobs available, and these positions can serve as an excellent springboard for careers in other areas of marketing.
Marketing majors learn to assess the preferences of consumers. They also refine the verbal and presentation skills needed to make effective sales pitches. Marketing majors with a competitive nature, outgoing personality, and capacity to bounce back from failure, will be well suited for sales jobs.
10. Social Media Manager
Organizations of all kinds have placed increased emphasis on online marketing. Social media managers orchestrate the presence and refine the image of their organizations on outlets like Facebook, LinkedIn, Pinterest, Twitter, Instagram, and Tumblr. Tech-savvy marketing majors with strong creative and writing skills can excel in this role.
Social media managers tap the teamwork skills of the marketing major to work collaboratively with staff from other operating units at their firms. They must have the persuasive ability and finesse with people to coax cooperation from colleagues over which they have no formal authority.