The Top 10 Jobs for Marketing Majors
Interested in a career in marketing? Curious about career options? Marketing majors develop a broad range of skills and knowledge which can be applied to jobs in every sector of the economy.
Marketing Major Skills
Students who major in marketing learn to assess the needs and preferences of consumers and businesses for products and services. Marketing majors cultivate both quantitative and qualitative research skills as they work on market research projects.
Communication is central to effective marketing, so students refine their writing, verbal and presentation skills while completing assignments and internships. They compose pitches for advertising campaigns, text for press releases and content for social media. Presentation skills, teamwork, and leadership skills are cultivated while completing case analyses and group projects.
Marketing majors, who are organizers, learn to plan and promote events. Students with strong interpersonal skills develop the ability to engage others directly and encourage them to purchase products and services. Marketing majors with a creative bent excel at visual communication and product design as well as conceptualizing slogans and themes for marketing campaigns.
Best Jobs for Marketing Majors
The best job for you as a marketing major will depend on the unique configuration of skills, values, personality traits and interests which make up your identity. The following list will help you to identify some traditional and nontraditional options for consideration. Speak to faculty, alumni, and other contacts to generate other possibilities suitable for your background.
Marketing professionals and managers often employ recent graduates as assistants to carry out support duties and more routine tasks. Marketing majors with strong subject knowledge and detail orientation can use this position as a gateway to more responsible jobs on the field.
Organizational and event planning skills help marketing majors to coordinate promotional initiatives. Writing and editing skills honed through marketing studies help assistants to compose and revise marketing communications. Facility with social media applications enables assistants to enhance the online presence of their organization.
- Marketing Careers
The ultimate goal of all marketing enterprises is to increase sales of products or services. There are more sales jobs available than in all the other marketing specialties and these positions serve as an excellent springboard for careers in other areas of marketing.
Marketing majors learn to assess the preferences of consumers. They also refine the verbal and presentation skills needed to make effective sales pitches. Marketing majors with a competitive nature, outgoing personality and capacity to bounce back from failure, will be well suited for sales jobs.
Admissions offices market colleges and other educational institutions to prospective students and their families. Marketing majors have the analytical skills and knowledge of marketing strategies to help admissions offices to promote their institutions.
Marketing majors who can engage prospective students, uncover their interests in a college and present the benefits of attending their school can be effective as admissions representatives. Admissions staff members tap the organizational and event planning skills of the marketing major to coordinate open houses and other admissions programs. Presentation skills are vital as admissions staff members represent their institution at college fairs and school visits.
Social Media Manager
Organizations of all kinds have placed increased emphasis on online marketing. Social media managers orchestrate the presence and refine the image of their organizations on outlets like Facebook, LinkedIn, Pinterest, Twitter, Instagram, and Tumblr. Tech-savvy marketing majors with strong creative and writing skills can excel in this role.
Social media managers tap the teamwork skills of the marketing major to work collaboratively with staff from other operating units at their firm. They must have the persuasive ability and finesse with people to coax cooperation from colleagues over which they have no formal authority.
Public Relations Representative
Marketing majors learn to analyze an audience and identify the types of communication which can influence that demographic, a central emphasis within public relations. Marketing graduates with strong journalistic writing skills are often best suited for public relations jobs that involve engaging the media to gain coverage about an organization.
Public speaking, organizational and event planning skills help the marketing major to orchestrate press conferences and other publicity events. Extroverts who can readily develop a rapport with key contacts often thrive in this profession.
Brand managers oversee all aspects of marketing a product or service. They usually begin their career as assistants, market research analysts, sales representatives or trainees in consumer products leadership development programs prior to earning an MBA and accessing a brand manager position.
Marketing majors have the knowledge of marketing research, advertising and product development required in this role. Highly developed analytical skills are necessary to evaluate consumer trends and research related to their product. Brand managers select and direct other departments or contractors which conduct research, media planning and advertising regarding their brand.
Presentation and persuasive skills are critical when pitching budgets and other product proposals to executives at their firm.
Market Research Analyst
Marketing majors with strong quantitative, analytical and research skills should investigate this role. Market research analysts design and carry out assessments of consumer reactions to new products/services, modified products, packaging and advertising themes. They gather, organize, and interpret data using software and statistical tools.
Market research analysts must prepare and deliver presentations to marketing managers highlighting their findings, much like the academic reports made by marketing majors. The creative talents of marketing majors are exercised with the selection of methods for eliciting consumer responses to products.
Marketing majors are well equipped to analyze the viewing, reading, listening, and surfing patterns of various consumer groups as required by media planners. Students who are well organized, systematic, and comfortable with quantitative thinking and fascinated by the media, should give consideration to this field.
Most graduates will start out in support positions like media assistants where attention to detail, organizing data, generating spreadsheets and preparing presentations will be common job responsibilities.
Weddings, alumni gatherings, press conferences, professional conferences, training sessions and promotional events all require a planner who can anticipate the needs and preferences of an audience. Marketing majors have the research and analytical skills to assess what the consumers of events might be looking for in a program.
Students or graduates with a history of organizing and promoting campus events would benefit from exploring this option. Writing skills and facility with social media will enable the marketing major to publicize events and draw a viable audience.
Development workers and others who raise money for non-profit organizations are essentially marketing their organization to the public. In this capacity, they assess the interests of prospective donors and develop communications emphasizing key services provided by their organization.
Fundraisers tap the presentation and interpersonal skills of the marketing major to make pitches to groups of potential donors. They organize and publicize events and secure sponsorships from corporate entities