Use the Web for Recruiting Talent

The Two Best Ways to Recruit Online

Optimistic qualified man is interviewing lady
••• YakobchukOlen/iStock/Getty Images Plus

Are you tempted to recruit talent online? If you haven't started recruiting on the web already, you're behind the curve.

You've heard that web recruiting will yield hundreds of untargeted resumes from around the world? Most job sites allow you to reject resumes with unwanted keywords and locations.

Do you think executive recruiting is best done in the off-line world? Think again. Executive recruiting is happening online. Here are tips to help you maximize the potential of the Internet for recruiting. Use the power of the web to recruit online. Here are two of the best uses of the web for recruiting.

Use Your Website for Recruiting

Most organization websites do little to help recruit candidates online. If the website lists openings at all, they are buried several clicks deep and merely describe the position. Does your website help you recruit?

Does your "Join Our Team" section of your company website tell and even, "sell," potential employees about the vision, mission, values and culture of your company? Do you present a message about how people are valued? Do you express your commitment to quality and to your customers? Your recruiting website should demonstrate the uniqueness of your company and culture.

If your website fails to bring candidates to your door, you are missing out on one of the most important recruiting tools you have to appeal to prospective high-potential employees.

Instead of the typical, dryly-written job listings about available positions, your website needs to sparkle with your personality: include this vision, this information that sets your company apart from others in your industry. Your job listings must sparkle with personality so a potential candidate thinks, "This organization is for me!"

Once you have your candidate’s attention, you also need to provide a way for candidates to easily submit resumes for consideration for future positions. One client website has a "Talk to the President" link and, believe me, people do.

The company receives a constant stream of resumes and contacts through this invitation and even hired a Director of Production who made his first contact here. Another website posts generic position descriptions for positions that frequently need applicants. People respond. Website recruiting works.

Take a look at a recruiting website that is working well for the company in attracting talent: TechSmithCorporation Careers.

The Second Most Important Use of the Web for Recruiting

You are aware of the power of networking in accomplishing business, job searching, and other professional goals. Networking remains the most important tool for recruiting in the online world, too.

In a client search for a CFO, three of their finalists for the position were recruited through old-fashioned networking. The company just used a web recruiting twist.

We gathered the email addresses of 100+ business associates and wrote a job description that defined the candidate we sought. We then sent emails to all of the associates asking them to refer candidates to us for the open position.

Their referrals were among our best recruits. Most were currently working CFOs with all of the required credentials.

You can use online networking to help recruit candidates in additional ways. Post the open positions in Forums and on business networking sites such as You can use your company's online social media presence to recruit.

And, you can ask your employees to help you recruit through their participation in social media.

More of these social media and professional networking sites appear every year.  has expanded its audience and deserves a place in your professional networking playbook as more professionals have filled in their profiles. And, now, you can also recruit on Twitter and even, Pinterest.

Recruiting online is a viable alternative in today’s competitive job market. Why not use such an excellent resource to help you develop the best candidate pool for your job openings? Use your website to recruit and the online world of social to network and to find great employees.

People you find via web recruiting are technically savvy, up-to-date and willing to try new options. They’re numerous, they’re local and they’re skilled – just waiting for you to find them online.

Additional Information

You’ll want to sign up for my free newsletter now because you want to read all of the new articles as soon as they are available. Join Susan's newsletter community. Join HR on Facebook and Google+.