10 Ways to Get Customers to Buy Now
Motivate Your Customers To Pull The Trigger
You've sent out the best direct mail piece you've ever seen. Your catalog belongs in the Smithsonian. Your brochure is slyly being copied by those in your industry, and you created an online campaign that would make the Internet gods cry tears of joy.
So why aren't the sales orders pouring in?
There are a few reasons this could be happening. If you hired a top-notch marketing agency and not even your competition can fault your product, it's time to take a hard look at the pitch you're sending out. And most importantly, the call-to-action.
With any marketing campaign, it's crucial that you get potential customers to act without hesitation. Here are ten techniques you can use to create a call-to-action that will have new orders pouring in and your profit margins soaring.
- Give a Deadline for Ordering: We've all received some sort of promotional material that has a deadline for ordering. The offer could end on that date. Or, you could use the deadline in conjunction with an upgrade or free gift. For example, "order by the 15th of the month and you will receive a free XYZ product."
Try to make the cut off date in the same month as your materials will be received. That way, your potential customers know they only have a limited amount of time to respond, and they won't spend their money elsewhere—especially products offered by your competition.
- Warn Customers of a Price Increase: Everyone—no matter how wealthy they are—likes a good deal. If your price will be increasing on a specific date, let your customers know. They'll want to buy before the price goes up. A great example of this is online behemoth Amazon, who announced the launch of a Prime increase months before it happened and experienced a huge spike in Prime membership.
- Establish a Trial/Introductory Period: Trial periods are a great way to get new customers. Offer a special deal, extra service, or a lower price during your trial/introductory period. And, when the time comes to cancel the special promotion, make sure it's not a long, difficult process. You don't want to make people hate you.
- Offer a Free Gift: Nothing attracts new customers like free gifts. Again, even wealthy people like freebies. As an added incentive for ordering, try offering your free gift to the first 100 people that respond.
- Try a No-Risk or Risk-Free Trial: People like to shop knowing there isn't any risk involved. Let new customers know if they aren't satisfied with your product or service, they can cancel for any reason before the trial period expires.
- Let People Know It's Only Available Online: Is your product exclusive to mail order? If your product is not available in stores, be sure to tell your customers that they can only purchase it at your web outlet.
- Offer a Free Upgrade: One simple line can boost sales dramatically. "Order within 10 days, and we'll upgrade you to the deluxe model." People love getting something extra in the form of a higher quality product, and your profits won't be affected because you'll sell a lot more inventory, quickly.
- Give Out Free Supplies and Accessories: You've seen this technique used with computer sales. Buy a computer and receive a free printer. Or, buy a printer and receive free ink. This works with a whole range of products. But be sure to include a date on your offer. This politely urges people to take advantage of your offer before time runs out.
- Refer a Friend: This is a tried and true approach that works well if you are in the service industry. It's easy enough for a consumer to refer a friend to a health club and in the process, they receive a free massage or a discount on gym gear.
- Use Powerful Action Phrases: No matter how you approach your own call-to-action, be sure to include action phrases such as any of the following:
- Call Now.
- 24 Hours a Day.
- Mail this coupon today in the postage-paid envelope.
- Email us now with questions.
- Instant message us now.
- 10 items left in stock.