A successful web content specialist must possess a combination of writing, technical, and interpersonal skills. Their responsibilities vacillate from back-end work to meetings with web developers and marketing executives. An aspiring web content specialist will need to present all these skill sets through a job application. Here's how to position writing and editorial skills, followed by a sample web content cover letter.
Focus on Writing and Editorial Skills
Effective web content is about creating a conversation that is not only informative but also acts as a call to action for readers. An audience needs to know what the website is about, how it helps them or what it has to offer, and specific directions on what they should do next.
A successful web content specialist will make the website’s purpose immediately clear, incorporating text which encourages readers to embrace a brand, purchase a product, engage in a conversation, or click on affiliate links. To accomplish these tasks, a web content specialist must know what audience to target and how to create a great user experience.
In short, a web content specialist needs to answer these questions: what is the website about, who is it for, and what does it do? Getting these points across is critical for the creation and recognition of an online brand.
Effective web writing also enhances usability by letting readers know where they can go within the website and what they can do. Solid web writing also translates to strong search engine optimization (SEO). The better your writing conveys meaning, the better the website will perform on search engines like Google or Bing.
Use your cover letter to highlight examples from your portfolio where you've created compelling, user-friendly content that helped build site traffic. If you have operational hyperlinks to web pages you've developed or optimized, it’s a good strategy to link to them in your cover letter.
Sample Cover Letter for a Web Content Specialist
Below is an example of a cover letter for a web content specialist. Download the web content specialist cover letter template (compatible with Google Docs and Word Online) or see below for more examples.
Sample Cover Letter for a Web Content Specialist (Text Version)
123 Main Street
Anytown, CA 12345
September 1, 2018
Director, Human Resources
123 Business Rd.
Business City, NY 54321
Dear Mr. Lee,
I'm writing to express my interest in the Web Content Specialist position listed on Monster.com. For the past four years, I have had the opportunity and the challenge to build multiple large, consumer-focused, health-based content sites. While much my experience has been in business marketing, I also understand the social value of engaging the interest of the non-profit sector.
I'm confident that my eCommerce experience, in conjunction with my content management expertise, would be applicable within this role and that I'd be an asset to your organization.
My responsibilities have included the development and management of the site's editorial voice and style, the weekly editorial calendar, and the daily content programming and production of the website. I have worked closely with healthcare professionals and medical editors to help them provide the best possible information to a consumer audience of patients. In addition, I helped physicians learn to utilize their medical knowledge to write user-friendly, easily comprehensible content to disseminate through their websites.
Portfolio: To see samples of the professional work I have done for companies including Diabetes Diagnostics, Norwell Pharmaceuticals, and the Fairhaven Physicians Group, please follow these links: [insert 2 or 3 hyperlinks].
While generating these websites, I learned how to build strong relationships with all departments in an organization, and I have the ability to work within a team as well as across separate divisions. I can work with web engineers to resolve technical issues and implement technical enhancements, liaise with the development department to implement design and functional enhancements, monitor site statistics, and conduct search engine optimization.
Thank you for your time in reviewing the attached resume. I would welcome the opportunity for a personal interview where we could explore how my experience could contribute to creating rich, dynamic, and interactive user experiences for your clients.
How to Send an Email Cover Letter
If you're sending a cover letter via email, list your name and the job title in the subject line of the email message and include your contact information in your email signature. Here's an example of a formatted email cover letter.
More Sample Cover Letters
Are you still wondering about the best way to apply for jobs via email? Here are more cover letter samples for a variety of career fields and employment levels.