Applying for an internship is usually a big first step in your professional life. Gone are the days of filling out a generic application for that restaurant job. Now you've got to write that first resume.
If you're applying for your first marketing internship, your interviewers will want to see a well-prepared resume. It gives employers a valuable overview of who you are as a professional. Even as a student with little working experience, your education and extracurricular activities give hiring managers insights into your potential as an intern who can contribute to their teams.
What Should I Include?
In a marketing internship resume, you should include your current course of study and where you go to school. If you have a high GPA, say 3.5 or above, be sure to include it to show how studious and dedicated you are.
If you have any marketing experience, such as being part of a club on campus, volunteering, or a previous internship, include the role and what you accomplished. Rather than just giving a list of tasks, demonstrate results. For example, instead of writing "promoted event," you would write, "Created marketing plan for campus event that resulted in record-breaking attendance." Using concrete examples of what you can deliver helps employers get an idea of your skills and work ethic.
Additionally, if you have a blog, website, or a strong social media following, that is also valuable to include. Marketing agencies know the power of social media, and savvy interns are highly sought after. Don't include work other work experiences like your summer retail job or your server experience, unless it's relevant to the marketing job you're seeking. Remember, you want to make a strong, professional impression with your resume.
Should I Use Formatting or Designs?
Resumes for marketing internships can be more creative and individualized than the standard resume in other fields. Particularly if you're looking for a role in brand marketing or marketing design, branding yourself with specific colors, logos, and smart layouts can help you stand out and reflect your talents. Just be aware that too much design can distract from your resume. Any design aspects should complement your work experience, not overpower it.
Sample Marketing Internship Resume
Here is a sample layout for your marketing internship resume, with additional guidelines for what to include in each section.
Basic Contact Information
First Name, Last Name
Contact Information (Email, Cell Phone)
Social Media Information (LinkedIn, Twitter, Facebook and others)
School Name, School Location
Expected Graduation Date
Note: List GPA only if it’s over a 3.5 or if it’s required
If you have any previous internships, include the time frame you worked, what your responsibilities were, and what you accomplished during your tenure. Be specific and, if possible, link to examples online. For instance, if you promoted a campus event, you could link to the university's newspaper article covering it.
List any on-campus experiences relevant to marketing, such as a marketing club, junior professional association membership, student council role, or activity on a school newspaper.
If you have helped a nonprofit with marketing efforts, including anything from creating a brochure to promoting a fundraiser, mention that on your resume.
Other items you should include are relevant courses in marketing, any graphic design or Photoshop skills, and any major accomplishments. If you have won any school or association awards, those are appropriate to include as well.
Always have a few people proofread your resume for errors or other ways it could be improved. It never hurts to triple-check your work before you give it to a potential marketing employer.